DoubleClick Search overview

Floodlight tag

Floodlight is a system DoubleClick Search (DS) and DoubleClick Campaign Manager (DCM) use to track and report conversions. 

A Floodlight tag is an iframe or image tag that you install on a conversion page in the advertiser's site. When a customer lands on the conversion page, the tag sends data about the conversion to DS and DCM. The conversion data is stored in a Floodlight activity, which you can include in reports. 

Floolight tags record data on a web page and then pass the data to a Floodlight activity.

An alternative to using a Floodlight tag is the global site tag with a Floodlight event snippet. The global site tag makes implementing Floodlight tracking easier. You'll also benefit from the latest dynamic features and integrations as they become available. Learn more.

Was this article helpful?
How can we improve it?