Clear search
Close search
Google apps
Main menu

DoubleClick Search overview

Floodlight tag

Floodlight is a system DoubleClick Search (DS) and DoubleClick Campaign Manager (DCM) use to track and report conversions. 

A Floodlight tag is an HTML tag that you place on an advertiser's site. When a customer clicks an ad and lands on a page with a Floodlight tag, the tag sends data about the conversion to DS and DCM. The conversion data is stored in a Floodlight activity, which you can include in reports. 

Floolight tags record data on a web page and then pass the data to a Floodlight activity.

DS and DCM automatically create a Floodlight tag when you create a Floodlight activity. Then you place the Floodlight tag on a confirmation page or other page where you want to track conversions. Learn more.

Was this article helpful?
How can we improve it?
Subscribe to DoubleClick News

Stay up-to-date on the latest product news, case studies and communications from DoubleClick.