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Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

DoubleClick Search overview

Floodlight tag

Floodlight is a system DoubleClick Search (DS) and DoubleClick Campaign Manager (DCM) use to track and report conversions. 

A Floodlight tag is an HTML tag that you place on an advertiser's site. When a customer clicks an ad and lands on a page with a Floodlight tag, the tag sends data about the conversion to DS and DCM. The conversion data is stored in a Floodlight activity, which you can include in reports. 

Floolight tags record data on a web page and then pass the data to a Floodlight activity.

DS and DCM automatically create a Floodlight tag when you create a Floodlight activity. Then you place the Floodlight tag on a confirmation page or other page where you want to track conversions. Learn more.

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