DoubleClick Search overview

Floodlight tag

An iframe tag that you place on an advertiser's site to record data for a Floodlight activity.

Floolight tags record data on a web page and then pass the data to a Floodlight activity.

DS and DCM automatically create a Floodlight tag when you create a Floodlight activity. Then you place the Floodlight tag on a confirmation page or other page where you want to track conversions. Learn more.

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