Search
Clear search
Close search
Google apps
Main menu

Welcome to the help center for DoubleClick Search, a platform for managing search marketing campaigns.  While the help center is available to the public, access to the DoubleClick Search product is available only to subscribing customers who are signed in. To subscribe or find out more, contact our sales team.

Bid strategy max bid column

Displays a bid strategy's maximum bid constraint, which is the highest amount you're willing to bid on keywords that are managed by the bid strategy. Individual keywords that are in a bid strategy can override this maximum by specifying their own max bid.

You specify a maximum bid constraint when you create or edit a bid strategy.

You can use this column in a formula column by specifying the Bid_strategy_max_bid variable.

Add this column to a report
  1. Navigate to an advertiser.

  2. In the upper right corner, select a date range.

  3. In the left navigation panel, click Bid strategies.

  4. If the column isn't already in the reporting table:

    1. Click the Columns button above the performance summary graph.

    2. In the Search for columns box, type the column name.

    3. Click + next to the column name in the Available columns list.

  5. Click Apply.

Was this article helpful?
How can we improve it?