% at max bid column
Displays the percentage of days within the report's date range that a bid strategy reached its maximum bid constraint for one or more keywords.
You may want to take action if the percentage is high, as you might not achieve your goals within the specified bid range. For example, if your keywords reached the max bid a high percentage of days, you may want to raise the bid strategy's maxixum bid.
Learn more about troubleshooting bid strategies in DS.
Steps to access this column
Do either of the following:
Above the performance summary graph, click the Columns button.
Next to Available columns, type the column name in the search box and press the Enter key.
Click + next to the column name in the Available columns list.