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% at max bid column

Displays the percentage of days within the report's date range that a bid strategy reached its maximum bid constraint for one or more keywords.

You may want to take action if the percentage is high, as you might not achieve your goals within the specified bid range. For example, if your keywords reached the max bid a high percentage of days, you may want to raise the bid strategy's maxixum bid.

Learn more about analyzing bid strategy performance.

Add this column to a report
  1. Do either of the following:

  2. Select a time range.

  3. Above the performance summary graph, click the Columns button.

  4. In the Search for columns box, type the column name and press the Enter key.

  5. Click + next to the column name in the Available columns list.

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