Common upload errors

The following lists common error messages when uploading in DoubleClick Search and describes how to troubleshoot them.

Error Possible Cause Troubleshoot
Parent entity does not exist The create or edit command references an object that does not belong in its parent object.

For example, the advertiser specified for a campaign doesn’t exist, or the campaign specified for an ad group doesn’t exist.

Double-check the IDs of your campaigns and ad groups, along with the agency IDs, engine account IDs, and advertiser IDs in the upload sheet.

You can check the IDs for each object by noting the values listed in your browser’s URL when scoped into your DoubleClick Search account.

  • Campaign ID: c=
  • Ad Group ID: ag=

Alternatively, you can download your campaign structure in DoubleClick Search, using Editable columns to retrieve the necessary IDs for the campaigns you’re uploading for.

Expected currency code... The formatting in the upload file doesn’t reference a currency code that DoubleClick Search understands. Check the column headers in your upload file, especially for any column that has a monetary value. Change any advertiser default to USD or EUR, etc.

Double-check that the language and geo-targeting codes match those present in this Help Center article.

You’re attempting to create an object that already exists. Remove the row and attempt to upload again A previously successful upload actually went through to the engine, so DoubleClick Search thinks you’re trying to create it twice. Make sure an object of the same name doesn’t already exist in the same parent entity you’re uploading for.
Campaign and ad group names are case sensitive, so a campaign titled Travels will be read differently than a campaign titled travels.

You can use the filter tool to search for objects that have errored out with this message to confirm that they do indeed exist in DoubleClick Search.

Unknown value in (Language, Country, Region, Metro, or City) DoubleClick Search does not recognize the code entered in the language or geo-targeting fields. Double-check that the language and geo-targeting codes match those present in this Help Center article.
You’re attempting to update an object whose ID can’t be found. The IDs you entered in the upload file don’t resemble accurate or existing IDs in DoubleClick Search. Make sure that the campaign IDs you’ve included in the upload file are the correct DoubleClick Search IDs. Note that old IDs from the previous version of DoubleClick Search (DS) are not supported in the new version of DoubleClick Search. Please download your campaign structure in DoubleClick Search, using Editable Columns to retrieve the necessary IDs for the campaigns you’re uploading for.

This could be an issue with scientific notation saved from CSV to Excel. IDs in CSV downloads from DoubleClick Search are formatted so that Excel treats them as strings when you open the CSV file. However, if the file is again saved as a CSV, this formatting is lost. The best option is to open the CSV, then save as XLSX and retry the upload.

Two bid methods specified, either match type or individual bids are allowed: [Keyword Max CPC, Keyword Broad Max CPC, Keyword Phrase Max CPC, Keyword Exact Max CPC]. This error is specific to Bing Ads keywords. Bids must be entered in one of two specific ways for Bing Ads keywords. You may have entered values in an invalid combination of match type columns. You can enter values in one of the following groups of columns, but not both:
  • Group A: Keyword match type and Keyword max CPC
  • Group B: Keyword broad max CPC, Keyword phrase max CPC, and Keyword exact match CPC
Cannot edit display placeholder criterion. You’ve attempted to edit the Display Network Stats row, likely from a downloadable report. These stats are report-only and can’t be changed. The Display Network Stats keyword appears by default in every ad group you create.

To avoid this issue in the future, remove the Display Network Stats keyword rows from your upload files before uploading.

The specified action in the Action column can’t be applied to this row (e.g. you can’t pause a conversion). Please update the value in the Action column, or update the other values in the row so they match the action. DoubleClick Search doesn’t recognize the command you gave in the action column. The acceptable actions are: create, edit, pause, resume, and deactivate.

You may also use a pipe character to pause an object upon creation: create|pause

Additional unknown errors occurred while processing your sheet. Please contact and include your account information. The most common reason for this is that the file uploaded was in a non-supported Excel 95 file format Please try saving your file in a more current version of Excel, or as a CSV file.

This could also be due to large column widths in Excel files. If you have extended a column width to a very large size in Excel, this could cause a failure in processing the Excel file.

If the above tips fail to resolve the issue, please email our support team at to address.

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