Create and apply labels

Apply a label

When you apply a label to a campaign, ad group, ad, or keyword, that item will be included in the label's reporting data. Then you can see reports that span the traditional engine account/campaign/ad group structure.

Labels and inheritance

Labels support multi-level inheritance. For example, when you apply a label to a campaign, DoubleClick Search (DS) also applies the label to the ad groups, keywords, and ads in the campaign. Any new ad groups, keywords, or ads that you add to the campaign will also inherit the label.

If you apply another label to an ad group, DS also applies the additional label to the ads and keywords in the ad group. So the ad group and its ads and keywords will have at least two labels: the label inherited from the campaign, plus the label you applied to the ad group.

Options for applying a label

You can do any of the following to apply a label:

  • Select specific items and apply immediately or on a schedule: Use this option if you're applying to a relatively small number of items. If you're setting up a recurring schedule to apply or remove a label, this option ensures that the group of selected items always remains the same.
  • Create a filter and apply immediately or on a schedule: Use this option of you're applying to a large number of items, possibly across accounts or campaigns. If you're setting up a recurring schedule to apply or remove a label, be aware that the items selected by the filter may change as you add or remove items in your accounts.
  • Use a bulksheet: If you're already using a bulksheet to upload a new campaign or keywords, you can apply labels for each item in the bulksheet. Bulksheets also make it easy to copy and paste labels between accounts or use formulas to generate labels.

Select specific items and apply

  1. Navigate to the tab that contains the campaigns, ad groups, ads, or keywords you want to label.
    For example, navigate to a campaign and click the Keywords tab.

  2. In the reporting table, select the check boxes next to the items you want to label.

  3. In the toolbar above the table, click Edit ▾ and select Change label.
    The panel where you can select a label appears.

  4. Make the following selections in the edit panel:

    • Applies to: Selected items
      For example, Selected keywords

    • Change label: Choose one of the following :

      • Add: Applies the label you select and keeps any labels that are currently applied.

      • Set to: Applies the label you select and removes any other labels that are currently applied directly to the item. (All inherited labels remain applied.)

    • ​​Select labels: Select existing labels or click Create New to create a new one.

    • Start: Select Immediately to apply the label now, or select another option to schedule the label application.

  5. Click Save. Then click Yes, I understand in the confirmation prompt.
    You can confirm that the label was applied by adding the Labels or All labels column to the reporting table.

Label items that match a filter

If you're setting up a recurring schedule to apply or remove a label, be aware that the items selected by the filter may change as you add or remove items in your accounts.

  1. Navigate to an advertiser and select the Campaigns, Ad groups, Ads, or Keywords tab.

    Steps for navigating to an advertiser
    1. Click the navigation bar to display navigation options.

    2. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    3. In the Advertiser list, click on the advertiser.

    4. Click Apply or press the Enter key.

    DoubleClick Search displays the advertiser page, which contains data for all of the advertiser’s engine accounts.

  2. Create a filter that selects the items you want to label.
    For example, on the Keywords tab create this filter:
    Clicks greater than 1000

  3. In the toolbar above the table, click Edit ▾ and select Change label.
    The panel where you can select a label appears.

  4. Make the following selections in the edit panel:

    • Applies to: All items across all pages or matching the filter

    • Change label: Choose one of the following :

      • Add: Applies the label you select and keeps any labels that are currently applied.

      • Set to: Applies the label you select and removes any other labels that are currently applied directly to the item. (All inherited labels remain applied.)

    • ​​Select labels: Select existing labels or click Create New to create a new one.

    • Start: Select Immediately to apply the label now, or select another option to schedule the label application.

  5. Click Save. Then click Yes, I understand in the confirmation prompt.
    You can confirm that the label was applied by adding the Labels or All labels column to the reporting table.

Schedule labeling

You can set up a schedule for DS to label items at a specific time or on a recurring basis. This allows you to keep your regular working hours and still have DS make needed changes any time 24 hours a day, 7 days a week.

For example, you can label keywords at midnight to coincide with the launch of a promotion. Then you can run automated rules that operate on the labeled keywords.

To help you keep track of your edits, you can name each scheduled edit something that's meaningful to you. To see a summary of your scheduled edits, or to pause, resume, or remove them, click Scheduled edits in the left nav.

To set up a schedule for DS to label items:

  1. Next to Start in the edit panel for lables, select At later time or Recurring.
  2. If needed, use the Revert option to undo the changes at a certain time.
  3. Enter the email addresses of the users to be notified of these changes. DS will send email when the scheduled edit completes.
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