Sync engine changes into a DS account

When you make a change in DoubleClick Search (DS), DS uses the search engine's application programming interface (API) to push the change to the engine. With DS Sync, you can do the opposite: use the API to pull changes from the search engine into DS.

You can synchronize (sync for short) the changes from a search engine account into the account it's mapped to in DS. This allows you to easily update DS with changes you made directly on the engine. Syncing is also a great way to import a new account from the search engine into DS.

You also have the option of scheduling a sync to run at the same time every day.

Please don't modify existing campaigns, ad groups, keywords, ads, or product targets in DoubleClick Search while the sync is in progress. These changes could be lost or overwritten. You can safely work on the engine account that is not being synced.

Steps to sync an account:

  1. Navigate to the engine account you want to sync.

    Steps for navigating to an engine account
    1. In the left navigation pane, click All accounts.
      What if the left navigation pane isn't visible?

    2. Click the navigation bar to display navigation options.

    3. In the Agency list, click on the agency that contains the advertiser. You can search for an agency by name or scroll through the list.

    4. In the Advertiser list, click on the advertiser that contains the engine account.

    5. In the Account list, click on the engine account.

    6. Click Apply or press the Enter key.

    DoubleClick Search displays the engine account page.

  2. Click the Campaigns, Ad groups, Keywords, Ads, or Product targets tab.

  3. In the toolbar above the reporting table, click the ▶ Sync from engine button.
    The sync properties appear.

  4. If you want DS to remove any existing trafficking errors for the campaigns, ad groups, keywords, ads, and product targets in this engine account, select the check box next to Fix all trafficking errors.
    If you leave the check box deselected, you'll still be able to fix the errors after the sync, perhaps through upload.

  5. Click Start sync.
    • You can choose to stop the sync before any updates have been applied to DS.
    • When the Sync status disappears, the sync is complete.
  6. Click the Last sync details button to see:
    • When the sync occurred.
    • Number of objects (campaigns, groups, ads, and keywords) on the engine at the time of the sync.
    • Number of objects that were changed in DS.
    • Number of errors during the sync.
    • A link to download additional sync details, which includes:
      • The name of the campaign, ad group, ad, or keyword that was modified.
      • How the object was modified: added, updated, removed, or trafficked.

Please keep the following in mind

  • If you create a new campaign, ad group, ad, or keyword, DS will traffic them to the engine after the sync is complete.

  • The sync will skip:
    • Objects that DS doesn't yet support (such as image ads).
    • Settings that DS doesn't understand (such as proximity targeting).
    • Removed campaigns, ad groups, ads, and keywords.
  • The sync will not start until all pending operations have been trafficked or received an error. For example, if you just modified a campaign, DS will need to traffic the change to the engine or send an error before the sync can begin.

  • The sync of a large account can last several minutes. Smaller accounts should sync more quickly.

  • If you created keywords directly on the engine without specifying landing page URLs, DS will copy a landing page URL from an active ad in the ad group. It isn't possible to predict which landing page URL will be copied. If you want specific landing pages for your keywords, be sure to specify landing page URLs for your keywords before running a sync.

  • Closing the browser window will not affect the sync.

  • If you have static URL parameters, DS will house those parameters inside of the clickserver URL upon syncing, so they will not be visible in the keyword-level URL on the search engine. The order of parameters is not guaranteed.

  • DS will copy sitelinks from an AdWords engine account and recreate them with clickserver URLs.

  • If you sync an account that has some ad copy under editorial review, DS will import the updated ad copy that has not yet been approved.

  • You can't select specific parts of the engine account to sync.

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