Sync changes from the engine into DoubleClick Search

About syncing search engine accounts in DS

Manually sync accounts or schedule syncs for multiple accounts

When you sync (synchronize) a supported search engine account, any changes made in the engine account are imported into DoubleClick Search. This includes new or updated items and settings for supported features.

For example, if you create a new campaign in AdWords, the campaign isn't shown in DoubleClick Search until you sync the account.

You can sync accounts manually or you can set up a daily sync schedule to automatically sync accounts at a specific time.

Why sync accounts in DoubleClick Search

Syncing accounts:

  • Ensures consistency between DS and the engine. Syncing makes sure the settings in DS and the engine match. This is particularly important because the engines do the actual serving of your ads. Regularly syncing means that you'll be using the most up-to-date settings in DS.
  • Pulls in all supported objects and their attributes from the engine account, and creates them in DS.
  • In engines that support shared templates, DoubleClick Search (DS) generates and traffics a custom parameter for each new keyword and other trackable item. The custom parameter uniquely identifies the item so DS can attribute conversions and other activity to the item. If this is the first sync for an engine account, DS also traffics a custom parameter for each existing keyword and trackable item in the account. Note that even if a DS clickserver URL has already been trafficked to a tracking template in your account, DS does not start tracking activity until the custom parameters have been trafficked to the account.

    For engines that don't support shared templates, DS does the following after the sync completes:

    1. Generates a clickserver URL for each item.
    2. Retraffics the items and clickserver URLs back out to the engine. When you view the items in the engine you'll see the DS clickserver URL instead of the landing page URL you defined. Recall that DS keeps a copy of the original landing page URL in its Landing page column.

    This applies to any item that defines its own landing page URL except ads. DS does not generate clickserver URLs for ads.

  • Clears old trafficking errors. If you run a sync and fix all trafficking errors, campaigns, ad groups, ads, and keywords that have never trafficked successfully to the engine account will be removed from DoubleClick Search. This will clear all older trafficking errors and then sync all items from the account.

    Before running a sync that fixes all trafficking errors, be sure to review the following list to learn more about the items that will be removed.


    Fix all trafficking errors:

    • Overwrites existing items that were updated incorrectly in DS (and never trafficked) with a fresh copy from the engine. Any changes you made to the item in DS will be lost.

      For example, if you enter an invalid landing page URL for an existing keyword and DS is unable to traffic the update to the engine, you can return the keyword to the landing page URL in the engine account by selecting this option.

    • Removes new items created in DS but never trafficked because of trafficking errors. (Since the new DS items don't exist in the engine account, the only way to fix the trafficking error is to remove them from DS.)

      For example, if you create a new keyword in DS, but the keyword's landing page URL is invalid and never trafficked to the engine, you can remove the keyword from DS by selecting this option.

    If you sync an account and choose not to fix trafficking errors, the sync will copy and update items from the engine, and ignore items with trafficking errors.

Sync supported engine accounts

The sync operation is available for all supported engine accounts. Sync will ignore  "Other" types of engine accounts. For example, if you select 10 accounts to sync and two of those accounts are “Other” engine accounts, the eight supported engine accounts will be synced.

Sync active and paused accounts

You can sync both active and paused accounts. However, you can only schedule syncs for a paused account if it's been paused for less than 14 days. If the account has been paused for more than 14 days, you are required to manually sync the account before you can resume activity.

Unlike syncing active accounts where you can optionally fix trafficking errors, syncing a paused account automatically fixes trafficking errors, removing any changes that hadn't yet trafficked. Be sure to resume paused accounts after syncing them.

Best practice: Schedule syncs

To make sure you don't forget to sync changes into DS, schedule syncs to run automatically each day. Note that once a sync is scheduled, the account will sync at the first available scheduled time.

Before scheduling syncs, you might want to first manually sync the engine account and fix all trafficking errors. The first manual sync will take a few hours to complete. Then, you can check the account for trafficking errors.


Sync notes: How sync works

  • You can sync active and paused accounts.

  • Manually sync or schedule syncs for multiple accounts. Even if you schedule the syncs to occur at the same time, the accounts aren't synced simultaneously. The accounts are synced one at a time until the sync operation completes for each individual account.

  • Sync won't start until all pending operations have been trafficked or received an error. For example, if you just modified a campaign, DS will need to traffic the change to the engine or send an error before the sync can begin.

  • Sync will skip:
    • Items that DS doesn't support (such as image ads).
    • Settings that DS doesn't understand (such as ad scheduling in AdWords).
    • Removed campaigns, ad groups, ads, keywords, and other items, including products that have been removed from shopping campaign feeds.
  • Syncing a large account can last several minutes. Smaller accounts sync more quickly.

  • Sync imports some types of data more quickly than others. It may take several hours before metrics reported in DoubleClick Search accurately reflect the metrics reported in the engine.

  • The initial sync imports up to the last 30 days of data and will take longer than subsequent syncs.

  • Closing the browser window won't affect the sync.

  • If you sync an account that has some ad copy under editorial review, DS will import the updated ad copy that hasn't yet been approved.

  • You can't select specific parts of the engine account to sync.



  • If you create keywords directly in the engine without specifying landing page URLs, during sync DoubleClick Search (DS) does the following depending on the type of engine account:

    • AdWords, Bing Ads, and Yahoo! Japan: Nothing. Landing page URLs for keywords are optional in these engine accounts.
    • Baidu: If you didn't specify a landing page URL for mobile devices, DS uses the keyword's non-mobile URL. If you didn't specify a non-mobile URL for the keyword,  DS copies a random landing page URL from an active ad in the ad group and adds it to the keyword.
    • All other engine accounts: DS copies a random landing page URL from an active ad in the ad group and adds it to the keywords.

    If you want specific landing pages for your keywords, specify the landing page URLs before running a sync.

  • If you create multiple final URLs for a keyword in AdWords, during sync, DS updates the keyword's landing page URL with the first final URL you defined. After sync, your DS landing page URL will match the first AdWords final URL. The keyword's other final URLs will be visible in AdWords, but not in DS. You can manage the other final URLs only in AdWords. Learn more.
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