Dimensions in reports

The following is a list of dimensions that are available in various reports in Display & Video 360.

Select a category from the Narrow by … menu to view a specific category of dimensions.
DimensionCategoryDescription
First-party Audience ListAudienceA first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID (identifier), Type (what source the data came from), and Cost (cost to use the list) are available as dimensions.
Remarketing ListAudience
The name of the remarketing list your audience is a part of. Use remarketing lists to target audiences that have already visited your website or YouTube channel.
Third-party Audience List & InterestAudience
A first party audience list is built and managed for the advertiser exclusively, whereas a third-party audience list is managed by a third-party data provider, and made available for a fee to individual advertisers. Audience List: ID (identifier), Type (what source the data came from), and Cost (cost to use the list) are available as dimensions.
Match RatioAudienceThe match ratio describes the similarity between the users on a first-party audience list to the users on a third-party audience list. Numbers greater than 1 are a positive correlation, where higher numbers indicate a greater similarity. Match ratios under 1 correspond to a negative correlation, and generally imply a list isn't good to target. Learn more about the match ratio 
Targeted Audience ListAudience

The audience lists that are used for audience list targeting.

Measurement SourceCM360
How the data was measured. Possible values include:
  • Measured - The data for the metric was directly measured by client code that either Google controls or with which Google has intimate familiarity, or it uses OMID data from client code that was certified by Google or IAB Tech Lab.
  • Provided - The data for the metric was measured on the client by a third party who then provides the data to Google over a server-to-server integration, or it uses OMID data from client code that was not certified by Google or IAB Tech Lab.
  • Inferred - The data for the metric was inferred using sound judgment, however it was not directly measured on the client. The inferred metric may originate from Google or a third party.
Refreshed AdCM360

Refreshed Ad shows if a new ad loaded into a slot which previously held a different ad. Return values include:

Refreshed: Returned when an ad is loaded in a slot previously held by a different ad.

Unknown: Returned either when we don't know or the publisher didn't share information in the tag.

BrowserComputer systemThe name of a web browser. This may be useful when defining targeting.
Device MakeComputer system
The brand of mobile device, such "Acer", "Amazon", "Apple", and so on.
Device ModelComputer system
The brand and model of mobile device, such "Amazon Kindle Fire", "Apple iPhone", "Samsung Galaxy" and so on.
Device TypeComputer systemThe type of device, such as "Desktop", “Connected TV”,"Smartphone",  and "Tablet".
EnvironmentComputer system

The environment where your ads served. Values include:

  • App
  • Web optimized for device (inventory designed for the device it was viewed on, such as mobile websites viewed on a mobile device)
  • Web not optimized for device (inventory that wasn’t designed for a device but viewed on it, such as websites optimized for desktop but viewed on a mobile device)
  • Unknown
Operating SystemComputer system
The name of an operating system.
ISP or CarrierComputer systemInternet service provider (ISP) or wireless carrier. ISP includes wifi and wired connections based on the public IP given by the provider. Wireless carrier includes only cellular data connections.
ISP or Carrier IDComputer systemThe ID of an internet service provider (ISP) or wireless carrier.
Day Of WeekDateSunday through Saturday.
Time Of DayDate
Each hour of the day, represented by 1 to 24. For Campaign Manager 360 users, the time is based on Campaign Manager 360 reporting timezone settings. Otherwise, this time is based on Display & Video 360 advertiser settings. Use this data to find a time of day that performs better. Assign dayparting to a line item, and bid up during this time.
Ad PositionGeneral

Identifies where an ad was located on a screen. Values include above-the-fold, below-the-fold, and unknown.

Ad TypeGeneralThe type of ad. For example, standard, in-stream video, etc.
AdvertiserGeneralThe name of an advertiser.
AMP Page RequestGeneralWhether or not the impression was served on an AMP webpage.
Anonymous Inventory ModelingGeneral
Indicates whether or not an impression was purchased using modeled frequency management. Impressions labeled as "probabilistic" are impressions that were bought using modeled frequency management.
App/URLGeneralThe name of a site, or mobile app. 
CategoryGeneral

The market category that you targeted. For example, if you targeted the "/Shopping/Apparel" category, you might see how many impressions, clicks, or conversions occurred as the result of serving an ad targeted to that category.

ChannelGeneralA channel is a list of websites. Channels can be used to quickly target or exclude a group of related websites.
Conversion PixelGeneralName, ID, CM ID, status (e.g. Active), and integration code for pixels served.
CreativeGeneralA creative in Display & Video 360 is a placement in Campaign Manager 360. These placements should be named to identify the creative that is served.
Creative AssetGeneralThe type of creative asset, or other details.
Creative AttributesGeneralAny additional details about the creative that served, such as the direction of expansion (if the creative was expandable), if the creative used VAST or Active View, or if the creative was a dynamic creative (if enabled for your account).
Creative Rendered in AMPGeneralWhether or not the creative was rendered in AMP for a given impression.
Creative SizeGeneralCreative width (e.g. 120, 300, 728) and height (e.g. 600, 250, 90)
ExchangeGeneralThe exchange where through which the ad is served. Optimization tip: Move higher performing exchanges into unique line items and bid higher.
Insertion OrderGeneralThe name of an insertion order.
Insertion Order Daily FrequencyGeneralUse this dimension to determine which frequencies are correlated with the most conversions or clicks. Optimization tip: To bid only on the most promising impressions, set your insertion order's frequency cap to the frequency where performance drops off.
Inventory Commitment TypeGeneral
The ad buyer's and ad seller's commitment to the inventory. For example, guaranteed or non-guaranteed.
Inventory Delivery MethodGeneral
The inventory delivery method. For example: programmatic, tag, etc.
Inventory Rate TypeGeneral
The rate type of the inventory. For example: auction or fixed price.
Inventory SourceGeneralThe name of the deal that supplies buyable impressions to your line items.
Integration CodeGeneral
An external identifier entered in the Basic Details section of a given advertiser,  insertion order, line item, or creative.
Inventory Source IDGeneralThe Display & Video 360 identifier for a deal.
Inventory Source ID (External)GeneralThe seller's (i.e. a publisher or exchange) identifier for a deal used in their systems.
Inventory Source TypeGeneral
The source of the inventory. For example: public or private.
KeywordGeneralA word or phrase related to a YouTube video, YouTube channel, or type of website that an audience is interested in.
Line ItemGeneralThe name of a line item.
Line Item Daily FrequencyGeneralUse this dimension to determine which frequencies are correlated with the most conversions or clicks.
Line Item Lifetime FrequencyGeneralUse this dimension to determine which frequencies are correlated with the most conversions or clicks, and evaluate where a lifetime cap should be set.
Line Item TypeGeneralThe type of line item, such as "Real-time bidding" or "Video real-time bidding".
Max Video DurationGeneral
The maximum duration of a video creative.
Media TypeGeneralThe type of media. For example, display, video, audio, etc.
Playback MethodGeneral

The type of event that initiated video playback, or "unspecified" if the event is unknown. 

Possible autoplay values include:

  • Page load with sound on
  • Page load with sound off by default
  • Mouse-over with sound on
  • Entering viewport with sound on
  • Entering viewport with sound off by default

Possible click to play values include:

  • Click with sound on

Publishers must include the dc_vpm parameter in placement tags for data to populate in this dimension.

Position in ContentGeneral
Identifies where an ad was located in relation to other content. Values include in-article, in-banner, in-feed, interstitial, unknown, pre-roll, mid-roll, and post-roll.
Public InventoryGeneral
Indicates whether or not the inventory was publicly available or sold through a private/direct deal.
Served Pixel DensityGeneral

For high-density images, the served pixel density relative to the creative dimension. This is calculated as Pixel size served / Creative pixel size.

Some sample values include:

  • 1 = The dimension set on the creative was served. For non-HD creatives, the value of this dimension will always be 1.
  • 2 = An image that's twice as dense as the size of the creative was served. For example, if you set the creative’s dimensions to 300 x 250, DDM served 600 x 500.
Time To ConversionGeneral
The amount of time between a visitor's last impression or click, and their conversion.
Video Skippable SupportGeneral
For video ads, indicates if videos are skippable or not.
Publisher PropertyGeneral
A publisher’s site or app where your ads served, such as example.com. More specific parts of the site, such as example.com/sports or example.com/news, are publisher property sections.
Publisher Property IDGeneral
The ID of the publisher property.
Publisher Property SectionGeneral
The specific section of a publisher’s site or app where your ads served, such as example.com/sports. The main site or app, such as example.com, is the publisher property.
Publisher Property Section IDGeneral
The ID of the publisher property section.
OM SDK AvailableGeneralWhether or not the Open Measurement SDK was available for verification or viewability measurement on the inventory.
Targeted Data ProvidersGeneralThe data provider(s) of the targeted audience list(s).
CurrencyGeneralThe currency set for the given advertiser or partner.
Budget Segment End DateGeneral
The day on which the budget segment starts.
Budget Segment Start DateGeneral
The day on which the budget segment starts.
Budget Segment NameGeneral
The name given to the budget segment.
Budget Type (Segment)General
The budget type, either impressions or currency, for the current segment.
Line Item BudgetGeneral
The budget assigned to the line item.
Line Item Start DateGeneral
The date on which the line item will be eligible to start serving.
Budget Segment Pacing PercentageGeneral
The percent of the assigned budget that is expected to be spent in the budget segment.
Line Item Pacing PercentageGeneral
The percentage of the assigned line item budget that is expected to be spent.
Budget Segment BudgetGeneral
The budget amount set for the budget segment.
Current IO Goal TypeGeneral
The goal type chosen for the insertion order.
Current IO Goal ValueGeneral
The goal value chosen for the insertion order.
Creative SourceGeneralWhere a creative comes from, such as Campaign Manager 360, a third-party ad server, or uploaded.
Exchange IDGeneralThe ID of a specific exchange.
Creative StatusGeneralThe status of a creative. This can be active or paused.
Partner StatusGeneralThe status of the partner entity.
Publisher Traffic SourceGeneral

Indicates if traffic was organic or purchased. Possible values include:

  • Organic: Traffic from direct URL entry, site search, or app download (not purchased).
  • Purchased: Traffic redirected from properties other than owned (acquired or other incentivized activity).
  • Undefined: Value wasn't set or couldn't be captured.
Bid Strategy TypeGeneral
The type of bid strategy used to purchase media, such as fixed bidding, maximize clicks, etc. Note that the values for line items using the "Meet or beat CPC goal" bid strategy, YouTube line items, and archived line items will be "unknown".
Seller IdGeneral

The ID of a seller’s site or app where your ads appear. This ID is typically received in a bid request and specific to an exchange.

Other (advertiser, ID, etc.)GeneralA dimension prefixed with "Other" is one half of a pair of dimensions for use with unique reach overlap metrics. For example, use "advertiser" and "other advertiser" dimensions to report on the overlap between the two.
Rejection ReasonImpression Loss
Pair the Rejection Reason dimension with the Targeted Impressions metric to show the number of targeted impressions lost for a given reason.
Video Continuous PlayIn-stream video
Whether or not the video impression came from a continuous play environment. Possible values include "continuous", "not continuous", and "not set" (when continuous play information couldn't be determined). 


Publishers must include the dc_vconp parameter in placement tags for data to populate in this dimension.

AgeInventory availabilityThe age group of your audience. For example: 18-24, 25-34, 35-44, 45-54, 55-64, 65+, or Unknown.
FormatInventory availabilityThe format of creative an ad slot supports. Examples include: standard, standard or expandable, audio, native, etc. 
GenderInventory availabilityThe gender of your audience. For example: Male, Female, or Unknown.
InterestYouTube inventory availabilityThe area of interest of your audience. Some audiences are in the market for a purchase, like a car. Others have a longer term affinity for a category or hobby. In market examples include: Autos & Vehicles and Travel. Affinity examples include: Foodies, Action Game Fans, and Health & Fitness Buffs.
Life EventYouTube inventory availabilityThe event you're targeting with life event audience lists for YouTube ad groups.
Parental StatusYouTube inventory availability
The parental status of your audience. For example: Parent, Not a parent, or Unknown.
Video Format SupportInventory availability
The file formats for video creatives, including "MP4", "OGG", "WMV", "3GPP", "WEBM", "HTML5" (corresponds to MP4 and WEBM), and "HTML5 VPAID".
YouTube ChannelYouTube inventory availability
A YouTube channel. If you group by YouTube channel in the YouTube Inventory Availability Report, you'll see the channel ID in your report.
YouTube VideoYouTube inventory availability
A YouTube video. If you group by YouTube video in the YouTube Inventory Availability Report, you'll see the video ID in your report.
Eligible Cookies on First-Party Audience ListInventory availability
The number of eligible cookies on a given first-party audience list. Must be greater than 1000 to display data.
Eligible Cookies on Third-Party Audience ListInventory availability
The number of eligible cookies on a given third-party / interest based audience list. Must be greater than 1000 to display data.
CityLocationNames of cities. Use this dimension to identify geographic locations that perform well and perform poorly.
CountryLocationNames of countries. Use this dimension to identify geographic locations that perform well and perform poorly.
DMALocationNames of designated market areas (DMAs). Use this dimension to identify geographic locations that perform well.
RegionLocation
Names of geographic regions, including states (when possible). Use this dimension to identify geographic locations that perform well and perform poorly.
City IDLocationThe ID of a specific city.
Region IDLocation
The ID of a specific geographic region.
Zip CodeLocation
The postal code to identify a geographic location. Note that the value for YouTube line items will be "unknown".
Audience SegmentAdditional dimensions
The name or list of your data segment
Audience Segment TypeAdditional dimensions

The type of audience targeting. This includes:

  • Remarketing list
  • Custom affinity
  • Detailed Demographics
  • Life Events
  • Interest
Conversion SourceGeneral
Where a customer completed a conversion, such as a website, mobile app, or store visit.
Conversion TypeGeneral
The name of the specific Floodlight activity that recorded a conversion.
Custom AffinityAdditional dimensionsThe segment you’re targeting with Custom Affinity lists.
Detailed DemographicsAdditional dimensionsThe detailed demographics you’re targeting for YouTube ad groups.
Detailed Demographics IDAdditional dimensionsThe ID of the detailed demographics list you’re targeting.
AssetAdditional dimensions
The physical storefront(s) used in an asset.
Asset StatusAdditional dimensions
The status of a location asset in Display & Video 360.
Asset TypeAdditional dimensions
The type of asset, either location asset or affiliate location asset.
Household IncomeAdditional dimensions
The household income demographic you’re targeting.
Placement (All)Additional dimensions
All locations where your ads can appear based on targeting settings. A placement can be a website, webpage, mobile app, video content, or an individual ad unit.
Placement (All YouTube Channels)Additional dimensions
The URL of a YouTube channel where your ads can appear.
Placement (Managed)Additional dimensions
The placements (website, mobile app, or ad unit) that were created and specifically chosen for targeting.
YouTube AdAdditional dimensions
The name of a specific YouTube ad.
YouTube Ad Group General
The name of the YouTube ad group. Ad groups contain one or more ads.
YouTube Ad Group IDGeneral
The ID of the YouTube ad group. Ad groups contain one or more ads.
YouTube Ad IDAdditional dimensions
The ID of a specific YouTube ad.
Video DurationGeneral

The length (in milliseconds) of a YouTube video you’ve used as an ad in a YouTube & partners line item. If you group by YouTube Ad Video in the YouTube report, you’ll see columns for this dimension and the video’s ID in the generated report.

YouTube Ad VideoAdditional dimensions
The name of a YouTube video you've used as an ad in a YouTube & partners line item. If you group by YouTube ad video in the YouTube report, you'll also see columns for the video's ID and duration in the generated report.
YouTube Ad Video IDAdditional dimensions
The ID of a YouTube video you’ve used as an ad in a YouTube & partners line item. If you group by YouTube Ad Video in the YouTube report, you’ll see columns for this dimension and the video duration in the generated report.
Placement Name (All YouTube Channels)Additional dimensions
The name of a YouTube channel where your ads can appear.
Click TypeGeneral
The type of click. Includes Website, Headline, End cap, Cards, Lead form, Get location details, Driving directions, Show nearby locations, and Sitelink.
YouTube Ad TypeGeneral
The type of YouTube ad. Includes Audio ad, Bumper ad, Masthead ad, Non-skippable in-stream ad, Outstream ad, Responsive video ad, Skippable in-stream ad, Third party ad, Video ad, and in-feed video ad.
YouTube Ad FormatGeneral
The format of the YouTube ad. Where multi-format ads (responsive ads) are used in your line item, this dimension can be used to break down key metrics by YouTube ad format. Includes skippable in-stream, bumper, non-skippable in-stream, in-feed, and Shorts video ads. This dimension is not available for YouTube video action campaigns.
Digital Content LabelVerificationClassification of content according to brand safety. The digital content labels are: DL-G (general audiences), DL-PG (parental guidance suggested), DL-T (teen or older audiences), and DL-MA (mature audiences only).
DomainVerificationThe domain of the content classified by verification / brand safety.
Sensitive CategoryVerification
Category of content according to brand safety. Learn more about sensitive categories.
Verification Video PositionVerification
The average location of the video player in the browser when the video ran, as reported by Verification. This dimension is the average x,y coordinate of the top left corner of the video player at the start of the video. "0,0" is the top left of the browser's viewport, and would be highly visible. "1000,800" would be close to the bottom right of the browser's viewport, depending on the screen resolution of the user viewing the ad, and is less likely to be as visible.
Verification Video Player SizeVerification
The resolution or size of the video player. "Small" means the dimensions of the video player is less than 400×300 (desktop), or up to 20% of screen covered (mobile). "Large" means the dimensions of the video player is 400 × 300 pixels or greater (desktop), or 20% to 90% of the screen covered (mobile). "HD" means the dimensions of the video player is 1280×720 or greater (desktop), or greater than 90% of the screen covered (mobile).
Floodlight Activity IDDCM
The ID of a Floodlight Activity.
Impression Counting MethodDCM

The method used for counting impressions. Possible values include:

Data SourceDCM

Additional information about the source of the reporting data, to help with troubleshooting. See the measurement source dimension for more information about specific values.

Possible values with impressions and / or clicks include:

  • Measured (Google measured)
  • Provided (with the provider name)
  • Inferred (only for impressions)

Possible values with floodlight impressions (representing the source of the floodlight call) include:

  • iframe
  • image
  • OGT (Global site tag)
  • GTM (Google Tag Manager)
  • AMP (accelerated mobile pages)
  • Firebase
  • API (offline conversions API)
  • Google Play Store
  • A third party provider (the provider's name)
Search
Clear search
Close search
Google apps
Main menu
5108547696346336212
true
Search Help Center
true
true
true
true
true
69621