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Metrics in reports

The following is a list of metrics that are available in various reports in Display & Video 360.

When you create a report, you can some view metrics in up to three different currencies:

  • Choose Advertiser to view metrics in the currency specified in the advertiser's basic details.
  • Choose Partner to view metrics in the currency specified in the partner's details.
  • Chose USD to view metrics in United States dollars.

Formulas in metric descriptions are for informational purposes, and shouldn't be relied upon for manual calculations.

Select a category from the Narrow by … menu to view a specific category of metric.
MetricCategoryDescription
Audio Mutes (Audio)AudioThe number of impressions for which the ad was muted. The action is counted even if the user mutes the ad before the audio content plays. One mute is counted per impression, even if the user mutes and unmutes the audio content multiple times. Only audio player mutes are counted. Instances where the user muted their computer operating system, or audio hardware, are not counted unless the audio player is also controlled by that action.
Audio Unmutes (Audio)AudioThe number of times an audio clip has been unmuted. This is logged once per view, such that if a person mutes and un-mutes the audio multiple times, the subsequent unmutes aren't counted.
Companion Clicks (Audio)AudioThe number of clicks recorded for companion creatives for audio creatives.
Companion Views (Audio)AudioThe number of impressions recorded for companion creatives for audio creatives.
Complete Listens (Audio)AudioThe number of impressions for which an audio clip played to completion. An event is logged once, and if the user restarts the clip, it's not counted again. For example, if the user plays a 30-second clip for a full 30 seconds, the event is logged. If the user replays the clip for 30 seconds, the event isn't logged again. If, however, the user plays 20 seconds of the clip, then stops and exits the clip, no completion event is logged. Additionally, a completion will be logged even if the user skips some of the audio, as long as the endpoint is played.
Completion Rate (Audio)AudioThe percentage of audio impressions that played to completion.
First-Quartile (Audio)AudioThe number of impressions for which an ad clip played to the end of the first quarter of the audio content’s total length. An event is logged once per impression. If the user restarts the clip, it's not counted again. For example, if the user plays a 40-second clip up to the 10-second mark, the event is logged. If the user replays the first 10 seconds of the clip, the event isn't logged again. If the user plays 5 seconds of the clip, then stops and exits the clip, no first quartile event is logged. Additionally, if the user skips over the first-quartile point in the audio content, no first quartile completion is logged.
Midpoint (Audio)AudioThe number of impressions for which an ad clip played to the midpoint of the audio content’s total length. An event is logged once, and if the user restarts the clip, it's not counted again. For example, if the user plays a 40-second clip up to the 20-second mark, the event is logged. If the user replays the first 20 seconds of the clip, the event isn't logged again. If the user plays 10 seconds of the clip, then stops and exits the clip, no midpoint event is logged. Additionally, if the user skips over the midpoint in the audio content, no midpoint is logged.
Third-Quartile (Audio)AudioThe number of impressions for which an ad clip played to the end of the third quarter of the audio content’s total length. An event is logged once, and if the user restarts the clip, it's not counted again. For example, if the user plays a 40-second clip up to the 30-second mark, the event is logged. If the user replays the first 30 seconds of the clip, the event isn't logged again. If the user plays 20 seconds of the clip, then stops and exits the clip, no third quartile event is logged. Additionally, if the user skips over the third-quartile point in the audio content, no third quartile completion is logged.
Pauses (Audio)AudioThe number of impressions for which the user paused the audio clip in the ad. Only one pause is counted per impression, even if the user paused and restarted the audio content multiple times.
Starts (Audio)AudioThe number of served audio impressions, counted when the audio clip was played or started by the user. Autoplays are not counted as part of audio plays. Only one audio play is counted, even if the user stopped and restarted the audio content. This metric is also known as "audio starts."
Stops (Audio)AudioThe number of times the audio clip has been stopped.
Active View: % Audible ImpressionsActive ViewThe percentage of measurable impressions that were considered audible. Audible means the video's audio volume was greater than 0% at any point.
Active View: % Full-ScreenActive ViewThe percentage of impressions that were put in full-screen mode at any time during play.
Active View: % In BackgroundActive ViewThe percentage of impressions that were put in a background browser tab at any time during play.
Active View: % Measurable ImpressionsActive ViewThe percentage of impressions that were measurable with Active View, out of the total number of Active View eligible impressions.

Accredited by the Media Rating Council.  Learn more
Active View: % of Completed Impressions Audible and VisibleActive ViewThe percentage of impressions that were played to, and considered audible and visible at, the completion of the video out of all impressions that completed the video. This is calculated as (Impressions Audible and Visible at Completion) / (Completions). Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.
Active View: % of Completed Impressions VisibleActive ViewThe percentage of impressions that were played to, and visible at, the completion of the video out of all impressions that completed the video. This is calculated as (Impressions Visible at Completion) / (Completions). Visible means at least 50% of the ad's pixels were on screen.
Active View: % of First Quartile Impressions Audible and VisibleActive ViewThe percentage of impressions that were played to, and considered audible and visible at, the first quartile of the video out of all impressions that reached the first quartile. This is calculated as (Impressions Audible and Visible at First Quartile) / (First Quartile Completions). Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.
Active View: % of First Quartile Impressions VisibleActive ViewThe percentage of impressions that were played to, and visible at, the first quartile of the video out of all impressions that reached the first quartile. This is calculated as (Impressions Visible at First Quartile) / (First Quartile Completions).Visible means at least 50% of the ad's pixels were on screen.
Active View: % of Midpoint Impressions Audible and VisibleActive ViewThe percentage of impressions that were played to, and considered audible and visible at, the midpoint of the video out of all impressions that reached the midpoint. This is calculated as (Impressions Audible and Visible at Midpoint) / (Midpoint Completions). Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.
Active View: % of Midpoint Impressions VisibleActive ViewThe percentage of impressions that were played to, and visible at, the midpoint of the video out of all impressions that reached the midpoint. This is calculated as (Impressions Visible at Midpoint) / (Midpoint Completions). Visible means at least 50% of the ad's pixels were on screen.
Active View: % of Third Quartile Impressions Audible and VisibleActive ViewThe percentage of impressions that were played to, and considered audible and visible at, the third quartile of the video out of all impressions that reached the third quartile. This is calculated as (Impressions Audible and Visible at Third Quartile) / (Third Quartile Completions). Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.
Active View: % of Third Quartile Impressions VisibleActive ViewThe percentage of impressions that were played to, and visible at, the third quartile of the video out of all impressions that reached the third quartile. This is calculated as (Impressions Visible at Third Quartile) / (Third Quartile Completions). Visible means at least 50% of the ad's pixels were on screen.
Active View: % Play Time AudibleActive ViewThe percentage of ad play time that was considered audible. Audible means the video's audio volume was greater than 0%.
Active View: % Play Time Audible and VisibleActive ViewThe percentage of ad play time that was considered both audible and visible. Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.
Active View: % Play Time VisibleActive ViewThe percentage of ad play time that was considered visible. Visible means at least 50% of the ad's pixels were on screen.
Active View: % Viewable ImpressionsActive ViewThe percentage of viewable impressions out of all measurable impressions, calculated as (Viewable Impressions) / (Measurable Impressions). For example, say the ads on your site had 100 measurable impressions. That means there were 100 impressions where Active View tags were able to measure viewability. If only 10 of those 100 impressions were measured as viewable, then the site would have 10% viewable impressions.

Accredited by the Media Rating Council.  Learn more
Active View: Audible & Fully On-Screen for Half Of Duration (15 sec. cap) ImpressionsActive ViewThe number of impressions that were considered audible and had 100% of their pixels in view for whichever came first: 15 seconds or half of the duration of the ad. Audible means the video's audio volume was greater than 0%.
Active View: Audible & Fully On-Screen for Half Of Duration (15 sec. cap) Measurable ImpressionsActive ViewThe number of impressions that could be measured for audio and had 100% of pixels in view for whichever came first: 15 seconds or the ad's midpoint.
Active View: Audible & Fully On-Screen for Half Of Duration (15 sec. cap) RateActive ViewThe percentage of impressions that were considered audible and had 100% of their pixels in view for whichever came first: 15 seconds or half of the duration of the ad. Audible means the video's audio volume was greater than 0%.
Active View: Audible & Fully On-Screen for Half Of Duration (TrueView) ImpressionsActive ViewThe number of non-skipped TrueView impressions that were considered audible and had 100% of their pixels in view for whichever came first: 15 seconds or half of the duration of the ad. Audible means the video's audio volume was greater than 0%.
Active View: Audible & Fully On-Screen for Half Of Duration (TrueView) Measurable ImpressionsActive ViewThe number of non-skipped TrueView impressions that could be measured for audio and had 100% of pixels in view for whichever came first: 15 seconds or the ad's midpoint.
Active View: Audible & Fully On-Screen for Half Of Duration (TrueView) RateActive ViewThe percentage of non-skipped Trueview impressions that were considered audible and had 100% of their pixels in view for whichever came first: 15 seconds or half of the duration of the ad. Audible means the video's audio volume was greater than 0%.
Active View: Average Viewable Time (Seconds)Active View

The average time, in seconds, the ad appeared on screen. Only viewable impressions are counted toward this metric.

Average Viewable Time is capped (stops recording) as follows:

  • Display ads: at three minutes
  • Video ads: at the end of the video, or if the video is longer than 20 minutes, at five minutes per quartile

If the user scrolls away from the ad so that it is no longer considered viewable, the time on screen counter stops. If the user scrolls back to the ad so that it is considered viewable again, the counter resumes.

If the user switches to a different browser tab, time on screen stops recording. For video ads, the ad must be playing in addition to all of the above for time to be counted.

Example: A video ad that played for 10 seconds, was navigated away from, then returned to and played for another 10 seconds gives an average viewable time of 20 seconds.

Note: This metric is not available in Display & Video 360 for YouTube.

Active View Custom Viewability MetricsActive View

In Campaign Manager 360 navigate to Advertiser > Floodlight configuration > Active View custom viewability metric, or in Display & Video 360 navigate to Advertiser > Resources > Floodlight > Basic Details > Active View custom metric to create video viewability metrics available in reporting. Users of both who manage Floodlight in Campaign Manager 360 should enable there.

Set the following criteria to determine if impressions are counted (based on your metric):

  • Visible% - The percentage of the ad that must be on screen to count an impression.
  • Audible - If required, audio volume must be greater than 0% for your set time or quartile threshold, to count an impression.
  • Time threshold - The amount of time an ad must be visible (and audible, if required) to count an impression.
  • Quartile threshold - The quartile that must be reached to count an impression.

If both time and quartile thresholds are set, an impression will be counted when the first of either criteria is met.

 The following metrics appear in reporting:

  • Active View Custom Metric Viewable Impressions
  • Active View Custom Metric Measurable Impressions
  • Active View Custom Metric Viewable Rate
Active View: Eligible ImpressionsActive View
The total number of impressions that were eligible to measure viewability. An impression is eligible if the ad unit has a supported creative format and tag type.
Accredited by the Media Rating Council.  Learn more
Active View: Impression Distribution (Not Measurable)Active View

Procentandelen av mätbara visningar där mätning försökte genomföras men misslyckades.

Visningsdistribution (ej mätbara) beräknas med hjälp av följande formel:

ej mätbara visningar ÷ kvalificerade Active View-visningar


Accredited by the Media Rating Council.  Learn more
Active View: Impression Distribution (Not Viewable)Active View

Procentandelen av mätbara visningar där mätningen genomfördes och annonsen bedömdes som ej synlig.

Visningsdistribution (ej synliga) beräknas med hjälp av följande formel:

Ej synliga visningar ÷ kvalificerade Active View-visningar


Accredited by the Media Rating Council.  Learn more
Active View: Impression Distribution (Viewable)Active View

Procentandelen av mätbara visningar där mätningen genomfördes och annonsen bedömdes som synlig.

Det här mätvärdet är inte detsamma som % synliga visningar, eftersom det gäller antalet synliga visningar av annonser som är kvalificerade för mätning, men där mätningen inte nödvändigtvis lyckades. Mätvärdet är mindre än eller lika med % synliga visningar eftersom antalet mätbara visningar alltid är mindre än eller lika med det totala antalet visningar.

Visningsdistribution (synliga) beräknas med hjälp av följande formel:

synliga visningar ÷ kvalificerade Active View-visningar


Accredited by the Media Rating Council.  Learn more
Active View: Measurable ImpressionsActive ViewThe total number of impressions that were measurable with Active View. An ad is measurable when the Active View tag is able to capture viewability data about the impression and communicate that data to the Google Marketing Platform servers.

Accredited by the Media Rating Council.  Learn more
Active View: Not Measurable ImpressionsActive View

Det totala antalet visningar som inte gick att mäta med Active View. En annons går inte att mäta om informationen om synlighet för visningen inte har registrerats i Active View-taggen.

Även när en annons har Active View kan vissa faktorer förhindra att informationen registreras. En annons synlighet är inte alltid mätbar. Det gäller till exempel ibland när en annonstagg visas via iframe över flera domäner.



Accredited by the Media Rating Council.  Learn more
Active View: Not Viewable ImpressionsActive View
Det totala antalet visningar som mättes men bedömdes som ej synliga. En annons räknas som synlig om minst 50 % av dess pixlar visades på skärmen under minst en sekund för visningsannonser eller två sekunder för videoannonser, oavsett skärmupplösning.
Accredited by the Media Rating Council.  Learn more
Active View: Viewable ImpressionsActive View

The number of impressions on the site that were viewable out of all measurable impressions.

  • Display ads are considered viewable when at least 50% of the ad is visible for at least 1 second. For large display ads of 242,500 pixels or more, the ad is considered viewable when at least 30% of the ad is visible for at least 1 second.
  • Video ads are considered viewable when at least 50% of the ad is visible while the video is playing for at least 2 consecutive seconds.

All viewable ads are measurable, because you can't confirm that an ad has met the criteria for viewability unless it can be measured.

Accredited by the Media Rating Council.  Learn more
Active View: % Visible at CompletionActive ViewThe percentage of measurable impressions that were played to, and visible at, the completion of the video. Visible means at least 50% of the ad's pixels were on screen.
Active View: % of Ad PlayedActive ViewThe percentage of total ad duration that was played, regardless of if it was considered audible or visible.
Active View: % Audible and Visible at CompletionActive ViewThe percentage of not skipped measurable impressions that were audible and visible at the completion of the video. Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.
Active View: % Visible 10 SecondsActive ViewThe percent of measurable video impressions that were visible for at least 10 seconds. Visible means at least 50% of the ad's pixels were on screen.
Active View: Impressions Visible 10 SecondsActive ViewThe number of measurable video impressions that were visible for at least 10 seconds. Visible means at least 50% of the ad's pixels were on screen.
Active View: % Visible at StartActive ViewThe percentage of measurable impressions that were considered visible at the start of the video. Visible means at least 50% of the ad's pixels were on screen.
Active View: Impressions Audible and Visible at CompletionActive ViewThe number of measurable impressions that were played to video completion, and also audible and visible at the time of completion. Audible means the video's audio volume was greater than 0%. Visible means at least 50% of the ad's pixels were on screen.
Active View: Audible Measurable ImpressionsActive View

The number of measurable impressions for audio ads that were considered audible when playback started.

Audible means the video's audio volume was greater than 0%.
Active View: Audible (Unmuted) for 2 sec Impressions Active View

The number of measurable impressions for audio ads that were considered audible and had two continuous seconds of playback.

Audible means the video's audio volume was greater than 0%.
Active View: First Quartile Audible ImpressionsActive View

The number of impressions for audio or video ads that were considered audible and played to the end of the first quarter of the ad's entire length.

Audible means the video's audio volume was greater than 0%.
Active View: Midpoint Audible ImpressionsActive View

The number of impressions for audio or video ads that were considered audible and played to the end of the ad's midpoint.

Audible means the video's audio volume was greater than 0%.
Active View: Third Quartile Audible ImpressionsActive View

The number of impressions for audio or video ads that were considered audible and played to the end of the third quarter of its entire length.

Audible means the video's audio volume was greater than 0%.
Active View: Complete Audible ImpressionsActive View

The number of impressions for audio or video ads that were considered audible and played to completion.

Audible means the video's audio volume was greater than 0%.
Active View: Ever Muted CountActive View

The number of times an audio or video ad was muted. 

Active View: Audible and Background ImpressionsActive View

The number of impressions for audio or video ads that were considered audible and put in a background browser tab.

Audible means the video's audio volume was greater than 0%.
Active View: Audible (Unmuted) for 30 sec ImpressionsActive View

The number of impressions for audio or video ads that were considered audible and where the ad played for 30 seconds (or its full length, whichever is shorter).

Audible means the video's audio volume was greater than 0%.
Cookie Reach: Impression ReachAudienceThe number of unique cookies you've reached, per creative utilized in a given insertion order.
Potential ImpressionsAudienceAntalet visningar som är kopplade till användare som finns med både i en individuell målgruppslista för första part och en individuell målgruppslista för tredje part.
Unique Cookies with ImpressionsAudienceAntalet unika cookies som har visningar som tillhör användare som visas både i en individuell målgruppslista för första part och en individuell målgruppslista för tredje part.
Reach (Cookies)AudienceDet totala antalet av alla cookies som matchar inriktningen.
Billable Cost (Advertiser Currency)Billing

Billable cost is the amount of money invoiced to partners for using Display & Video 360. Billable cost is calculated as the sum of media costs plus any "invoiced" partner costs (such as CPM fee 1, CPM fee 2, Media fee 1, Media fee 2), and is calculated differently based the configuration of each partner.

Platform Fee (Advertiser Currency)BillingThe fee for using Display & Video 360.
% Clicks Leading to ConversionsConversion performanceThe rate at which clicks led to conversions (based on the number of Post-Click Conversions), calculated as the product of PC Conversions / Clicks.
% Impressions Leading to ConversionsConversion performanceThe rate at which impressions led to conversions, calculated as the product of Conversions / Impressions × 100.
Conversions per 1000 ImpressionsConversion performanceThe number of conversions for every 1000 impressions purchased.
Audio Revenue eCPCL (Advertiser Currency)AudioThe average cost of each complete audio impression, based on the Revenue Spent, calculated as Revenue / Complete (Audio).
CM360 Post-Click RevenueFloodlight Sales metrics

The cost amount passed by a Floodlight Sales tag, after a post-click conversion.

Note: Display & Video 360 only records conversions if your line item is associated with a pixel for conversion counting. Conversion revenue for each Individual floodlight conversion is capped at one million (of the conversion's currency).

CM360 Post-View RevenueFloodlight Sales metrics

The cost amount passed by a Floodlight Sales tag, after a post-view conversion.

Note: Display & Video 360 only records conversions if your line item is associated with a pixel for conversion counting. Conversion revenue for each Individual floodlight conversion is capped at one million (of the conversion's currency).

Post-Click ConversionsConversion performance

Antalet gånger som en person har kommit till en bekräftelsesida efter att ha klickat på en annons.

Note: Display & Video 360 only records conversions if your line item is associated with a pixel for conversion counting.

Post-View ConversionsConversion performance

Antalet gånger en person har kommit till en bekräftelsesida efter att ha visat en annons. Konverteringar efter visning kan också ses som konverteringar efter leverans.

Note: Display & Video 360 only records conversions if your line item is associated with a pixel for conversion counting.

Revenue (Advertiser Currency)Conversion performanceRevenue refers to the amount of money spent to purchase impressions and deliver ads through Display & Video 360. Revenue is calculated based on the revenue model set for line items.
Revenue eCPA (Advertiser Currency)Conversion performanceDen genomsnittliga kostnaden för varje konvertering, baserat på spenderad intäkt. Värdet beräknas som produkten av Intäkter ÷ konverteringar.
Revenue eCPA (PC) (Advertiser Currency)Conversion performanceDen genomsnittliga kostnaden för varje konvertering efter klick, baserat på spenderade intäkter. Värdet beräknas som Intäkt ÷ konverteringar efter klick.
Revenue eCPA (PV) (Advertiser Currency)Conversion performanceDen genomsnittliga kostnaden för varje konvertering efter klick, baserat på spenderade intäkter. Värdet beräknas som Intäkt ÷ konverteringar efter klick.
Revenue eCPC (Advertiser Currency)Conversion performanceDen genomsnittliga CPC du har betalat, baserat på intäkter. Värdet beräknas som produkten av Intäkter ÷ klick.
Revenue eCPM (Advertiser Currency)Conversion performanceDen genomsnittliga CPM du betalat för visningar, baserat på intäkter. Värdet beräknas som produkten av Intäkter ÷ visningar × 1 000.
Revenue Viewable eCPM (Advertiser Currency)Conversion performanceDen genomsnittliga CPM du betalat för synliga visningar, baserat på intäkter. Värdet beräknas som produkten av Intäkter ÷ synliga visningar × 1 000. En annons räknas som synlig om minst 50 % av ytan visades på skärmen under minst en sekund (minimikriterierna enligt IAB-standarden).
Total ConversionsConversion performanceThe aggregate total of all Post-View Conversions and Post-Click Conversions.
Client Cost eCPMConversion performanceDen genomsnittliga CPM du betalat för visningar, baserat på intäkter. Värdet beräknas som produkten av Intäkter ÷ visningar × 1 000.This metric is the same as its corresponding revenue metric, but uses client cost terminology (cost instead of revenue).
CPM Fee 1 (Advertiser Currency)FeesLine item CPM Cost 1 × Impressions / 1000.
CPM Fee 2 (Advertiser Currency)FeesLine item CPM Cost 2 × Impressions / 1000.
Data Fees (Advertiser Currency)FeesThe fees for using third-party audience segment data, based on the third-party audience lists targeted by your line items.
Media Fee 1 (Advertiser Currency)FeesMedia Fee 1 % × Media Cost
Media Fee 2 (Advertiser Currency)FeesMedia Fee 2 % × Media Cost
Premium Fee (Advertiser Currency)FeesThe fees for any premium features used. CPM Fee 5 is reserved for premium fee usage.
Third-party Services FeeFees

The fee collected on behalf of a third-party service for using their service. The following fees may be included:

  • AdLingo Fee
  • Adloox Fee
  • Adloox Pre-Bid Fee
  • Adsafe Fee
  • AdXpose Fee
  • Agency Trading Desk Fee
  • Aggregate Knowledge Fee
  • comScore vCE in DoubleClick Fee
  • Data Management Platform Fee
  • DoubleVerify Fee
  • DoubleVerify Pre-Bid Fee
  • Evidon Fee
  • Integral Ad Science Pre-Bid Fee
  • Integral Ad Science Video Fee
  • Nielsen Digital Ad Ratings Fee
  • MOAT Video Fee
  • Premium Fee
  • ShopLocal Fee
  • Teracent Fee
  • Third-Party Ad Server Fee
  • TrustMetrics Fee
  • Vizu Fee
Media Fee 3 (Advertiser Currency)FeesMedia Fee 3 % × Media Cost
Media Fee 4 (Advertiser Currency)FeesMedia Fee 4 % × Media Cost
Media Fee 5 (Advertiser Currency)FeesMedia Fee 5 % × Media Cost
CPM Fee 3 (Advertiser Currency)FeesLine item CPM Cost 3 × Impressions / 1000.
CPM Fee 4 (Advertiser Currency)FeesLine item CPM Cost 4 × Impressions / 1000.
CPM Fee 5 (Advertiser Currency)FeesLine item CPM Cost 5× Impressions / 1000.
Regulatory Operating CostsFeesThe regulatory operating costs or DST fees for serving ads in specific countries.
Billable ImpressionsGeneralThe number of impressions that reached the intended or guaranteed audience. In a campaign with an audience guarantee, impressions that don't reach the agreed upon audience (as defined by Nielsen, comScore, vCE, or other 3rd party) won't be considered billable.  Depending on inventory type,  partial impressions may be reported.
ImpressionsGeneral

The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range.

Considerations

  • If a user starts to load a webpage then closes the browser before the creative has started to download, an impression is not recorded.
 Depending on inventory type,  partial impressions may be reported.
ClicksGeneralThe number of times a person has clicked on an ad.

Accredited by the Media Rating Council.  Learn more
Click Rate (CTR)GeneralThe percentage of time people clicked on an ad, calculated as the product of Clicks / Impressions × 100. This is sometimes called "clickthrough rate."

Accredited by the Media Rating Council.  Learn more
Tracked AdsGeneral This number is identical to impressions. It represents:

The number of times that a user’s client (browser or mobile device) sent a ping to our ad server that creative content was requested and has started to download during the specified date range.

Considerations

  • If a user starts to load a webpage then closes the browser before the creative has started to download, an impression is not recorded.
Begin to Render ImpressionsGeneral
The number of impressions where the image assets were downloaded (for display), or the video assets were buffered (for video), and have started to appear on screen.
Accredited by the Media Rating Council.  Learn more
Begin to Render Eligible ImpressionsGeneral
The number of impressions that were eligible for begin to render measurement.
Provisional ImpressionsGeneralFor OMID enabled mobile app display inventory, Impressions will soon only be counted when at least 1 pixel of the creative is on screen. Provisional Impressions can be compared with the existing Impressions metric to see the impact of this change.
Vendor Blocked AdsGeneral

The number of ads blocked by your third-party provider based on Campaign Manager 360’s automated third-party verification. Use this metric with the Impressions metric to see a complete view of total impression attempts, impressions served, and impressions blocked.

Percentage from Current IO GoalGeneralThe percentage of the insertion order goal that has been achieved.
Impressions (Co-viewed)General
The number of exposures to your ad, either to an individual or among multiple people watching together on connected TV devices (also known as co-viewers). This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices.
Publisher ImpressionsGeneral
The number of served impressions multiplied by a publisher impression multiplier. The impression multiplier is the publisher’s estimated number of viewers per digital out-of-home ad.
Publisher CPMGeneral
The cost per thousand publisher impressions.
General Invalid Traffic (GIVT) ClicksInvalid traffic
The number of invalid clicks that were categorized as general invalid traffic (GIVT). GIVT is identified through routine and list based means that flag: bots, spiders & crawlers, non-browser user agent headers, and prefetch traffic.
Accredited by the Media Rating Council.  Learn more
General Invalid Traffic (GIVT) ImpressionsInvalid trafficThe number of invalid impressions that were categorized as general invalid traffic (GIVT). GIVT is identified through routine and list based means that flag: bots, spiders & crawlers, non-browser user agent headers, and prefetch traffic.
Invalid ClicksInvalid trafficAntalet klick som tagits bort proaktivt av filtrering för trafikkvalitet. Eftersom ogiltiga klick representerar bedräglig trafik och skräp är detaljnivån i rapporteringen begränsad.

Accredited by the Media Rating Council.  Learn more
Invalid ImpressionsInvalid trafficAntalet visningar som tagits bort proaktivt av filtrering för trafikkvalitet. Eftersom ogiltiga visningar representerar bedräglig trafik och skräp är detaljnivån i rapporteringen begränsad.
Invalid Active View Eligible ImpressionsInvalid Traffic
The number of impressions that were eligible to measure viewability, but were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT).
Accredited by the Media Rating Council.  Learn more
Invalid Active View Measurable ImpressionsInvalid Traffic
The number of impressions that were measurable for viewability, but were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT).
Accredited by the Media Rating Council.  Learn more
Invalid Active View Viewable ImpressionsInvalid Traffic
The number of impressions that were considered viewable by Active View, but were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT).
Accredited by the Media Rating Council.  Learn more
General Invalid Traffic (GIVT) Active View Eligible ImpressionsInvalid Traffic
The number of impressions that were eligible to measure viewability, but were proactively removed as general invalid traffic (GIVT) by traffic quality filtering.
Accredited by the Media Rating Council.  Learn more
General Invalid Traffic (GIVT) Active View Measurable ImpressionsInvalid Traffic
The number of impressions that were measurable for viewability, but were proactively removed as general invalid traffic (GIVT) by traffic quality filtering.
Accredited by the Media Rating Council.  Learn more
General Invalid Traffic (GIVT) Active View Viewable ImpressionsInvalid Traffic
The number of impressions that were considered viewable by Active View, but were proactively removed as general invalid traffic (GIVT) by traffic quality filtering.
Accredited by the Media Rating Council.  Learn more
Invalid Tracked AdsInvalid Traffic
The number of tracked ads that were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT).
General Invalid Traffic (GIVT) Tracked AdsInvalid Traffic
The number of invalid tracked ads that were categorized as general invalid traffic (GIVT). GIVT is identified through routine and list based means that flag: bots, spiders & crawlers, non-browser user agent headers, and prefetch traffic.
Invalid Begin to Render ImpressionsInvalid Traffic
The number of begin to render impressions that were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT).
Accredited by the Media Rating Council.  Learn more
General Invalid Traffic (GIVT) Begin to Render ImpressionsInvalid Traffic
The number of invalid begin to render impressions that were categorized as general invalid traffic (GIVT). GIVT is identified through routine and list based means that flag: bots, spiders & crawlers, non-browser user agent headers, and prefetch traffic.
Accredited by the Media Rating Council.  Learn more
% Invalid Impressions (Pre-bid)Invalid trafficThe estimated percentage of impressions that were filtered out pre-bid as invalid traffic.
TrueView: General Invalid Traffic (GIVT) ViewsInvalid Traffic
The number of views that were categorized as general invalid traffic (GIVT). GIVT is identified through routine and list based means that flag: bots, spiders & crawlers, non-browser user agent headers, and prefetch traffic.
Accredited by the Media Rating Council.  Learn more
TrueView: Invalid ViewsInvalid Traffic
The number of views that were proactively removed by traffic quality filtering. This number includes general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT).
Accredited by the Media Rating Council.  Learn more
Inactive ImpressionsInvalid TrafficAntal exponeringar som visats på en ansluten tv i slutet av en längre session.
Accredited by the Media Rating Council.  Learn more
Audio Media Cost eCPCL (Advertiser Currency)AudioThe average cost of each complete audio impression, based on the Media Cost spent, calculated as Media Cost / Complete (Audio).
Media Cost (Advertiser Currency)Media costMedia cost is the raw cost for impressions purchased from an exchange.
Media Cost eCPA (Advertiser Currency)Media costThe average cost of each conversion, based on the Media Cost paid, calculated as the product of Media Cost / Conversions.
Media Cost eCPA (PC) (Advertiser Currency)Media costDen genomsnittliga kostnaden per konvertering, baserat på spenderad mediekostnad. Värdet beräknas som produkten av Mediekostnad ÷ konverteringar efter klick.
Media Cost eCPA (PV) (Advertiser Currency)Media costDen genomsnittliga kostnaden för varje konvertering efter klick, baserat på spenderad mediekostnad. Värdet beräknas som produkten av Mediekostnad ÷ konverteringar efter visning.
Media Cost eCPC (Advertiser Currency)Media costDen genomsnittliga CPC som du har betalat, baserat på mediekostnad. Värdet beräknas som Mediekostnad ÷ klick.
Media Cost eCPM (Advertiser Currency)Media costDen genomsnittliga CPM som du har betalat för visningar, baserat på mediekostnad. Värdet beräknas som Mediekostnad ÷ visningar × 1 000.
Media Cost Viewable eCPM (Advertiser Currency)Media costDen genomsnittliga CPM du betalat för synliga visningar, baserat på den spenderade mediekostnaden. Värdet beräknas som produkten av Mediekostnad/synliga visningar × 1 000. En annons räknas som synlig om minst 50 % av ytan visades på skärmen under minst en sekund (minimikriterierna enligt IAB-standarden).
Total Audio Media Cost eCPCL (Advertiser Currency)AudioThe average cost of each completed audio impression, based on the Total Media Cost spent, calculated as Total Media Cost / Complete (Audio).
Total Media Cost (Advertiser Currency)Media costThe total media cost is the combined price of buying impressions (media cost), combined with the fees for using any third-party audience segment data (data fees) and any partner costs, such as the fees for using Display & Video 360, a third-party ad server, or a third-party ad serving verification service.
Total Media Cost eCPA (Advertiser Currency)Media costThe average cost of each conversion, based on the Total Media Cost paid, calculated as the product of Total Media Cost / Conversions.
Total Media Cost eCPA (PC) (Advertiser Currency)Media costThe average cost of each post-click conversion, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Post-Click Conversions.
Total Media Cost eCPA (PV) (Advertiser Currency)Media costThe average cost of each post-view conversion, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Post-View Conversions.
Total Media Cost eCPC (Advertiser Currency)Media costThe average CPC you paid, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Clicks.
Total Media Cost eCPM (Advertiser Currency)Media costThe average CPM you paid for impressions, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Impressions × 1000.
Total Media Cost Viewable eCPM (Advertiser Currency)Media costGenomsnittlig CPM som du har betalat för synliga visningar, baserat på den totala spenderade mediekostnaden, beräknat som produkten av Total mediekostnad/synliga visningar × 1 000. En annons räknas som synlig om minst 50 % av ytan visades på skärmen under minst en sekund (minimikriterierna enligt IAB-standarden).
Floodlight ImpressionsFloodlight reportAntalet gånger som en pixel har levererats till och lästs in av webbläsare.
Cookie Consented Floodlight ImpressionsFloodlight Report
The number of Floodlight impressions where the the user consented to cookies.
Cookie Unconsented Floodlight ImpressionsFloodlight Report
The number of Floodlight impressions where the the user didn't consent to cookies.
Duplicate Consented Floodlight ImpressionsFloodlight Report
The number of times where a user changed consent state during the same page view and therefore a duplicate consented Floodlight impression was counted. For example, there might have been 100 total floodlight impressions, where 60 were consented, 50 were unconsented, and 10 were duplicate consented. This means that 10 of the 100 impressions moved from unconsented to consented in the same page view.
Profit (Advertiser Currency)Profit

This is the difference between how much you charged and your costs for running a campaign, calculated as the difference of Revenue - Total Media Cost. Also see revenue models.

Profit eCPM (Advertiser Currency)ProfitDen genomsnittliga CPM du betalat för visningar, baserat på intäkten. Värdet beräknas som produkten av Vinst ÷ visningar × 1 000.
Profit MarginProfitDin andel av lönsamheten, beräknad som produkten av Vinst ÷ Intäkt. Högre siffror motsvarar högre lönsamhet.
Profit Viewable eCPMProfitDen genomsnittliga CPM du betalat för synliga visningar, baserat på vinsten. Värdet beräknas som produkten av Vinst ÷ synliga visningar × 1 000. En annons räknas som synlig om minst 50 % av ytan visades på skärmen under minst en sekund (minimikriterierna enligt IAB-standarden).
Refund Billable Cost (Advertiser Currency)RefundThe amount of money refunded, calculated as the sum of Refund Media Cost and Refund Platform fee.
Refund Media Cost (Advertiser Currency)RefundThe amount of Media Cost refunded to your partner.
Refund Platform Fee (Advertiser Currency)RefundThe amount of Platform Fee refunded to your partner.
Average Display TimeRich MediaDen genomsnittliga tid i sekunder som multimedieannonser visats för användare under det angivna datumintervallet. För annonser som har både ett objekt på sidan och ett externt objekt (multimedieannons på sidan med flytande annons, multimediebild med flytande annons) räknas endast visningstiden för det externa objektet. För expanderande multimedieannonser räknas även tiden när annonsen inte är expanderad som visningstid. För flytande annonser med påminnelse räknas visningstiden för det flytande objektet.
Genomsnittlig interaktionstidMultimedia

The average amount of time, in seconds, that each user interaction with a Rich Media creative lasted. An interaction is counted when a user moves the mouse cursor over the creative. To ensure that accidental mouse movements aren't counted, interactions that last less than 1 second are discarded. Similarly, if the mouse stops moving for more than a second, Reporting stops counting additional interaction time. When the mouse then begins moving again, if the cursor stays over the creative for more than a second, additional interaction time will be counted. The time is cumulative; only one interaction is counted per impression.

Once the creative has been displayed for more than 20 minutes, no further interaction time is counted.

For creatives that include both an in-page element and an external element (Rich Media in-page with floating and Rich Media image with floating), interaction time is counted for the external element only. For Rich Media expanding creatives, interaction time is counted even when the creative is not expanded. For Floating with reminder creatives, the interaction time is only counted for the floating element.

The average interaction time does not take into account Rich Media impressions for which no interaction was recorded.
Backup ImageRich Media

Det totala antalet gånger som en reservbild visats i stället för en HTML5-tillgång under det angivna datumintervallet.

Några vanliga orsaker till att en reservbild visas:

  • Användaren har en webbläsare eller ett operativsystem som inte stöds

  • JavaScript är inte aktiverat i användarens webbläsare

  • Flash är inte installerat i användares webbläsare

  • Annonsmaterialets Flash-version är senare än den version av Flash som är installerad i användarens webbläsare

ExpansionerMultimedia

Antalet visningar av expanderbara multimedieannonser där annonsen expanderades. Endast en expansion per visning räknas.

Om en tredje part ska kunna mäta expansioner i realtid kan du lägga till parametern dc_expa= i placeringstaggarna manuellt.

Interaktiva visningarMultimedia

Antalet visningar när en användare har interagerat med en multimedieannons. Visningar med interaktivitet registreras när användaren:

  • klickar på en utgångslänk

  • väljer att visa annonsen i helskärmsläge

  • för pekaren över annonsen under minst en sekund

  • expanderar annonsen.

Klick på multimediaMultimedia

Klick på multimedieannonser.

Average Impression Frequency per UserYouTube reach
The average number of times a unique user is shown your ad over a given period of time. This metric is available at the line-item level only.
Card ClicksYouTube interactionsThe number of clicks on any cards that serve alongside your YouTube ad, such as shopping cards. These clicks lead to a landing page outside of the video.
Clicks (YouTube)YouTube interactionsAntalet klick på annonstexten i din TrueView-annons. Dessa klick leder till en måladress utanför videon.
ConversionsYouTube conversion performance

The number of times users converted based on a 30-day conversion window. View-through conversions are not included in the conversions or total conversions metrics. You can use the separate View-through conversions metric to see this data.

This count is likely to be higher than the conversions for other types of line items in Display & Video 360 because with YouTube & partners buys, a "conversion" is counted each time a user converts, rather than just once per user per line item. For instance, if a user viewed your ad once and then made 3 purchases, 3 Conversions would be counted.

For YouTube video action campaigns, engagements that convert are also included using a 3-day conversion window.

Cost / ConversionYouTube conversion performanceDen genomsnittliga kostnaden för varje konvertering.
Cost Per Store VisitYouTube conversion performance
The average cost of a store visit to your business, calculated as Cost / Store Visit Conversions. The cost only includes interactions with ads that could lead to store visits.
Earned LikesYouTube interactions
Antalet användare som har gillat videon i din TrueView-annons.

Note: Disabling interest-based ads prevents earned engagement metrics from being counted. Learn more 

Earned Playlist AdditionsYouTube interactions
Antalet gånger användare har lagt till videon i din TrueView-annons i en spellista.

Note: Disabling interest-based ads prevents earned engagement metrics from being counted. Learn more 

Earned SubscribersYouTube interactions
Antalet användare som har prenumererat på din kanal efter att ha sett en annons. Den här typen av förvärvad åtgärd ger ett unikt värde eftersom innehållet i YouTube-kanalerna och i själva kanalavatarerna går att visa på YouTubes startsida.

Note: Disabling interest-based ads prevents earned engagement metrics from being counted. Learn more 

Earned SharesYouTube interactions
Antalet gånger användare har delat videon i din TrueView-annons.

Note: Disabling interest-based ads prevents earned engagement metrics from being counted. Learn more 

Earned ViewsYouTube delivery
Antalet gånger som en YouTube-tittare ser på efterföljande videor på din YouTube-kanal eller dina visningssidor efter att ha sett dina annonser. Den här typen av förvärvad åtgärd ökas oavsett om användaren väljer att titta på samma video en gång till, eller på någon annan video på din kanal.

Note: Disabling interest-based ads prevents earned engagement metrics from being counted. Learn more 

Engagement RateYouTube interactionsAntalet engagemang som annonsen har fått (till exempel klick på intresseväckare och ikoner) dividerat med antalet gånger som annonsen visades, uttryckt i procent (engagemang ÷ visningar = engagemangsgrad).
EngagementsYouTube interactions
Antalet klick på interaktiva videoelement som intresseväckare eller expanderande kort. Engagemang är klick som inte lämnar videon.
Impression ShareYouTube competitiveAntalet visningar som annonsen fick delat med det uppskattade antalet visningar som annonsen var kvalificerad för. Detta kallas även vinstfrekvens.
Lost Impression Share (Budget) competitiveDen andel av tiden som dina annonser inte visades på grund av att budgeten var för låg.
Lost Impression Share (Rank)YouTube competitiveProcentandelen av tiden som dina annonser inte visades på grund av dålig annonsrankning i auktionen.
Revenue eCPEYouTube interactionsFor YouTube ads, the average cost you paid for engagements, based on Revenue, calculated as Revenue / Engagements.
Revenue eCPV (Advertiser Currency)YouTube deliveryFor YouTube ads, the average cost you paid for views, based on Revenue, calculated as Revenue / Views.
Store Visit ConversionsYouTube conversion performance
  • For TrueView in-stream ads: The number of times people visited your physical store within 30 days of either clicking on your ad or viewing your ad (based on TrueView: Views).
  • For bumper ads: The number of times people visited your physical store within 30 days of either clicking on your ad or being exposed to your ad (based on impressions).
Total Conversion ValueYouTube conversion performanceVärdet av alla konverteringar som har skett, baserat på värdena som angetts för varje konverteringstyp.
Total UsersYouTube reach
The total number of users who saw your ad over a given time period. This metric uses cross-device statistical models to measure the total reach of an ad by adjusting for cases when users may see the same ad on different devices or when multiple people share one device. This metric is available at the line-item level only. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices. Only viewers matching all campaign targeting will be measured, including affinity audiences.
TrueView: View RateYouTube deliveryHur stor del av tiden din annons visades, i förhållande till antalet gånger som den visades totalt (video- och miniatyrvisningar).
TrueView: ViewsYouTube delivery
Antalet gånger som din annons har visats. För TrueView InStream-annonser är detta när en tittare ser 30 sekunder av videon (eller hela videon om den är kortare än 30 sekunder) eller interagerar med videon, beroende på vilket som inträffar först. För TrueView InDisplay är detta hur många gånger tittare väljer att se din annons genom att klicka på en miniatyr.

Accredited by the Media Rating Council.  Learn more

This is not a viewability metric.

View Conversion RateYouTube conversion performanceProcentandelen visningar som ledde till konverteringar.
View through ConversionsYouTube conversion performanceThe number of conversions that occur before a TrueView: View is counted. View-through conversions tell you when an impression of your ad leads to a conversion on your site. The last impression will get credit for the view-through conversion.
Average Watch Time per Impression deliveryThe average number of seconds someone watched your TrueView in-stream or bumper ad per impression of the ad. Watch time is measured when someone starts watching your ad until the ad is completed, skipped, or stops playing for any reasons. This metric is available at the line-item and ad-group levels only.
Watch TimeYouTube deliveryThe total amount of time users spend watching your TrueView in-stream or bumper ad over a given period of time, reported in seconds. Watch time is measured when someone starts watching your ad until the ad is completed, skipped, or stops playing for any reasons. This metric is available at the line-item and ad-group levels only.
View-through Store VisitsYouTube conversion performance
The number of visits to your physical stores after users see but don't interact with your ad.
Verifiable ImpressionsVerification

Antalet visningar som registrerats i Verifiering.

Audio Mutes (Video)VideoThe number of times a video has been muted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the subsequent mutes aren't counted.
Complete Views (Video)VideoThe number of times a video has been played to its end.
Completion Rate (Video)VideoThe percentage of video impressions that played to completion.
First-Quartile Views (Video)VideoAntalet gånger som en video har spelats till 25 % av hela längden.
Fullscreens (Video)VideoAntalet gånger som en video har visats i helskärmsläge.
Midpoint Views (Video)VideoAntalet gånger som en video har spelats till 50 % av hela längden.
Starts (Video)VideoThe number of times a video has been played. This is logged once per view, such that if a person stops playing video and then restarts it, the restart isn't counted.
Pauses (Video)VideoAntalet gånger som en video har pausats. Detta loggas en gång per visning, så om en person pausar en video flera gånger räknas bara den första.
Skips (Video)VideoThe number of times a video has been skipped.
Third-Quartile Views (Video)VideoThe number of times a video has been played to 75% of its entire length.
Total Video Media Cost eCPCV (Advertiser Currency)Video

The average cost of each complete video view, based on the Total Media Cost spent, calculated as the product of Total Media Cost / Complete Views (Video).

Video Media Cost eCPCV (Advertiser Currency)Video

The average cost of each complete video view, based on the Media Cost spent, calculated as the product of Media Cost / Complete Views (Video).

Video Revenue eCPCV (Advertiser Currency)VideoThe average cost of each complete video view, based on the Revenue spent, calculated as the product of Revenue / Complete Views (Video).
Audio Unmutes (Video)VideoThe number of times a video has been unmuted. This is logged once per view, such that if a person mutes and un-mutes a video multiple times, the subsequent unmutes aren't counted.
Companion Clicks (Video)In-stream Video

Antalet klick som registrerats för kompletterande annonsmaterial, det vill säga extra annonsmaterial som medföljer InStream-video med multimedia och VPAID-annonsmaterial.

Kompletterande visningar In stream-video

Antalet registrerade visningar för kompletterande annonsmaterial. Kompletterande annonsmaterial är annonsmaterial som medföljer InStream-annonsmaterial med multimedia och VPAID-annonsmaterial.

Unique Reach: Impression ReachUnique ReachThe estimated number of unique users (across devices) who saw an ad during the reporting period. The impression estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
Unique Reach: Click ReachUnique ReachThe estimated number of unique users (across devices) who clicked an ad during the reporting period. The click estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
Unique Reach: Total ReachUnique ReachThe estimated number of unique users (across devices) who saw or clicked an ad during the reporting period. The total estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
Unique Reach: Average Impression FrequencyUnique ReachThe average frequency at which an ad is seen by unique users (across devices) during the reporting period. A frequency of 1 means that, on average, users saw your ad once. A higher average means that more users saw your ads multiple times. The user estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
Unique Reach: Räckvidd för synliga exponeringarUnique ReachDet uppskattade antalet unika användare (på olika enheter) som visade en annons (enligt synlighetsstandarder) under rapportperioden. Uppskattningen av synliga exponeringar baseras på unika cookies, id:n för mobila enheter och sammanställd inloggningsdata.
Unique Reach: Medelfrekvens för synliga exponeringarUnique ReachDen medelfrekvens vid vilken en annons visas av unika användare (på olika enheter och enligt synlighetsstandarder) under rapportperioden. Om frekvensen är 1 innebär det att användarna såg din annons i genomsnitt en gång. Ett högre genomsnitt innebär att fler användare visade dina annonser flera gånger. Uppskattningen av användare baseras på unika cookies, id:n för mobila enheter och sammanställd inloggningsdata.
Unique Reach: Incremental Click ReachReach

Det beräknade antalet ytterligare nya användare som klickade på en annons och som inte klickat på en annons under något av de tidigare stegen, per tidssteg i en rapport (timme, dag, vecka, månad eller år). Summan av alla steg är klickräckvidden för hela rapportperioden.

Om du delar upp din rapport efter till exempel dag kommer den inkrementella räckvidden att visa hur många unika användare som klickade under dag 1, hur många ytterligare användare som klickade under dag 2, och så vidare. Varje användare räknas en gång och tillskrivs en särskild dag. Summan av alla steg är klickräckvidden för hela rapportperioden.

Unique Reach: Incremental Impression ReachReach

Det beräknade antalet ytterligare nya användare som såg en annons och som inte såg den under något tidigare steg, per tidssteg i en rapport (timme, dag, vecka, månad eller år). Summan av alla steg är visningsräckvidden för hela rapportperioden.

Exempel: om rapporten är uppdelad per timme, visar den inkrementella visningsräckvidden hur många unika användare som såg en annons under timme 1, hur många ytterligare användare som såg en annons under timme 2, och så vidare. Varje användare räknas en gång och tillskrivs en särskild timme.

Unique Reach: Incremental Total ReachReach

Det beräknade antalet ytterligare nya användare som såg eller klickade på en annons under varje tidsperiod för en rapport och som inte såg eller klickade på en annons under något tidigare steg, per tidssteg i en rapport (timme, dag, vecka, månad eller år). Summan av alla steg är den totala räckvidden för hela rapportperioden.

Exempel: om rapporten är uppdelad efter vecka visar den inkrementella totala räckvidden hur många unika användare som såg eller klickade under vecka 1, hur många ytterligare användare som såg eller klickade under vecka 2, och så vidare. Varje användare räknas en gång och tillskrivs en särskild vecka.

För det första tidssteget i rapporten är den inkrementella räckvidden lika med den totala räckvidden. Detta är inte oväntat, eftersom det inte finns några tidigare tidssteg med data att jämföra med.
Unique Reach: Incremental Viewable Impression ReachReach

For each time increment within a report — day, week or month — the estimated number of additional new users who were served a viewable ad, and who weren't served a viewable ad during any previous increment. The total for all increments is the viewable impression reach for the full reporting period.

For example, if your report is broken down by day, incremental viewable impression reach will show how many unique users were served a viewable ad during Day 1, how many additional users were served a viewable ad during Day 2, and so on. Users are only counted once and attributed to a particular day.

Unique Reach: Impression Reach (Co-viewed)Unique ReachThe estimated number of unique users (across devices) who saw an ad during the reporting period. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices. The impression estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
Unique Reach: Total Reach (Co-viewed)Unique ReachThe estimated number of unique users (across devices) who saw or clicked an ad during the reporting period. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices. The total estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
Unique Reach: Average Impression Frequency (Co-viewed)Unique ReachThe average frequency at which an ad is seen by unique users (across devices) during the reporting period. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices. A frequency of 1 means that, on average, users saw your ad once. A higher average means that more users saw your ads multiple times. The user estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
Unique Reach: Räckvidd för synliga exponeringarUnique ReachDet uppskattade antalet unika användare (på olika enheter) som visade en annons (enligt synlighetsstandarder) under rapportperioden. Uppskattningen av synliga exponeringar baseras på unika cookies, id:n för mobila enheter och sammanställd inloggningsdata.
Unique Reach: Medelfrekvens för synliga exponeringarUnique ReachDen medelfrekvens vid vilken en annons visas av unika användare (på olika enheter och enligt synlighetsstandarder) under rapportperioden. Om frekvensen är 1 innebär det att användarna såg din annons i genomsnitt en gång. Ett högre genomsnitt innebär att fler användare visade dina annonser flera gånger. Uppskattningen av användare baseras på unika cookies, id:n för mobila enheter och sammanställd inloggningsdata.
Unique Reach: Incremental Impression Reach (Co-viewed)Reach

For each time increment within a report — hour, day, week, month, or year — the estimated number of additional new users who were served an ad, and who weren't served an ad during any previous increment. The total for all increments is the impression reach for the full reporting period.

For example, if your report is broken down by hour, incremental impression reach will show how many unique users were served an ad during Hour 1, how many additional users were served an ad during Hour 2, and so on. Users are only counted once and attributed to a particular hour. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices.


 
Unique Reach: Added Impression Reach from Frequency CapReach

The number of additional users reached by the campaign due to frequency capping.

Unique Reach: Click Reach (pivoted)Unique ReachThe estimated number of unique users (across devices) who clicked an ad during the reporting period. The click estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
This metric is rearranged by the frequency buckets: 1+, 2+, 3+, 4+, 5+, 6+, 7+, 10+.
Unique Reach: Impression Reach (pivoted)Unique ReachThe estimated number of unique users (across devices) who saw an ad during the reporting period. The impression estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
This metric is rearranged by the frequency buckets: 1+, 2+, 3+, 4+, 5+, 6+, 7+, 10+.
Unique Reach: Total Reach (pivoted)Unique ReachThe estimated number of unique users (across devices) who saw or clicked an ad during the reporting period. The total estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
This metric is rearranged by the frequency buckets: 1+, 2+, 3+, 4+, 5+, 6+, 7+, 10+.
Unique Reach: Total Reach (Co-viewed) (pivoted)Unique ReachThe estimated number of unique users (across devices) who saw or clicked an ad during the reporting period. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices. The total estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
This metric is rearranged by the frequency buckets: 1+, 2+, 3+, 4+, 5+, 6+, 7+, 10+.
Unique Reach: Viewable Impression Reach (pivoted)Unique ReachDet uppskattade antalet unika användare (på olika enheter) som visade en annons (enligt synlighetsstandarder) under rapportperioden. Uppskattningen av synliga exponeringar baseras på unika cookies, id:n för mobila enheter och sammanställd inloggningsdata.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
This metric is rearranged by the frequency buckets: 1+, 2+, 3+, 4+, 5+, 6+, 7+, 10+.
Unique Reach: Impression Reach (Co-viewed) (pivoted)Unique Reach The estimated number of unique users (across devices) who saw an ad during the reporting period. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices. The impression estimate is based on unique cookies, mobile device IDs, and aggregated sign-in data.
% Composition ImpressionsUnique Reach Audience
The percentage of total unique audience impressions made up by the demographic.
% Composition ReachUnique Reach Audience
The percentage of total unique reach made up by the demographic.
PopulationUnique Reach Audience

Det totala antalet användare i USA som tillhör ett givet demografiskt segment. Detta visar den sammanlagda potentiella målgruppen som kan nås i den demografin i USA.

% Population ReachUnique Reach Audience

The percentage of Population (see population metric) that was reached.

Target Rating PointsUnique Reach Audience
The population reached in a specific target demographic or that matched your specific target audience.
% Viewable Population ReachUnique Reach Audience
The percentage of Population (see population metric) that was reached with a viewable ad.
Viewable Target Rating Points Unique Reach Audience
The population reached with a viewable ad, in a specific target demographic, or that matched your specific target audience.
% Viewable Composition ImpressionsUnique Reach Audience
The percentage of total unique audience viewable impressions made up by the demographic.
% Viewable Composition Reach Unique Reach Audience
The percentage of total unique reach made up by the demographic, and that was considered viewable.
% Composition Impressions (Co-viewed)Unique Reach Audience
The percentage of total unique audience impressions made up by the demographic. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices.
% Composition Reach (Co-viewed)Unique Reach Audience
The percentage of total unique reach made up by the demographic. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices.
Target Rating Points (Co-viewed)Unique Reach Audience
The population reached in a specific target demographic or that matched your specific target audience. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices.
% Population Reach (Co-Viewed)Unique Reach Audience
The percentage of Population (see population metric) that was reached. This metric accounts for co-viewing, when multiple people watch ads together on connected TV devices.
% impressions with positive custom valueCustom Impression Value

The percentage of impressions with a positive custom value calculated as: (Impressions with positive custom value) / (Impressions with custom value)

Impressions with custom valueCustom Impression Value
The number of impressions with an assigned impression value, based on your custom script.
Impressions with positive custom valueCustom Impression Value
The number of impressions with an assigned impression value greater than zero, based on your custom script.
Total custom impression valueCustom Impression Value
The sum of the custom impression value.
Estimated total cost for impressions with custom value (Advertiser Currency)Custom Impression Value
The total cost for impressions with a custom value in the given currency.
Estimated CPM for impressions with custom value (Advertiser Currency)Custom Impression Value
The estimated total cost per 1000 impressions (in the given currency) for impressions with a custom value.
Custom impression value / costCustom Impression Value
The custom impression value over cost calculated as: (Total custom impression value) / (Estimated total cost)
Custom value per 1000 ImpressionsCustom Impression Value
The custom value per 1000 impressions calculated as: (Total custom impression value) * 1000 / (Count of impressions with custom value)
Programmatic Guaranteed Impressions Passed Due To FrequencyProgrammatic Guaranteed Savings
The total number of impressions passed for the Programmatic Guaranteed deal due to campaign frequency capping.
Programmatic Guaranteed savings re-invested due to frequency (Advertiser Currency)Programmatic Guaranteed Savings
The media cost savings (in the advertiser’s currency) for the Programmatic Guaranteed deal due to campaign frequency capping. This is calculated by multiplying the impressions saved by the rate.
Programmatic Guaranteed Bid Requests passed due to FrequencyProgrammatic Guaranteed Savings
The total number of bid requests passed for the Programmatic Guaranteed deal due to campaign frequency capping.
Programmatic Guaranteed Added Unique Reach: Impressions Due To FrequencyProgrammatic Guaranteed Savings

The estimated number of additional users reached by a Programmatic Guaranteed deal due to campaign frequency capping.

Data for this metric may be delayed for up to 2 days, which causes some date ranges to show limited data (for example, last 7 days).

Programmatic Guaranteed Added Impression Reach Due to FrequencyProgrammatic Guaranteed Savings
The estimated added impressions reach for the Programmatic Guaranteed deal due to campaign frequency capping.
Available RequestsWin Loss

The number of bid requests received before targeting was taken into consideration.

Data for this metric may be delayed for up to 5 days, which causes some date ranges to show limited data (for example, last 7 days).

Targeted ImpressionsWin Loss
Number of bid requests that contain the deal ID. Note that this does not reflect line items targeting the deal ID – a bid is counted only when a line item actually bids on the deal ID. As such, this metric can show inventory sources that were not targeted.  Pair the Rejection Reason dimension with the Targeted Impressions metric to show the number of targeted impressions lost for a given reason.
Bid ResponsesWin Loss
The number of bid responses made to eligible bid requests. This may be lower than targeted impressions because of budget or pacing constraints.
Win RateWin Loss
The percentage of total impressions won calculated as: impressions won / bid responses.
Unique Reach: duplicerad klickräckviddÖverlappning med Unique ReachKlick med unik räckvidd med en viss dimension som INTE var exklusiv.
Unique Reach: procentuell duplicerad klickräckviddÖverlappning med Unique ReachProcentandel klick med unik räckvidd med en viss dimension som INTE var exklusiv.
Unique Reach: duplicerad exponeringsräckviddÖverlappning med Unique ReachExponeringar med unik räckvidd med en viss dimension som INTE var exklusiv.
Unique Reach: procentuell duplicerad exponeringsräckviddÖverlappning med Unique ReachProcentandel exponeringar med unik räckvidd med en viss dimension som INTE var exklusiv.
Unique Reach: duplicerad total räckviddÖverlappning med Unique ReachSammanlagd unik räckvidd med en viss dimension som INTE var exklusiv.
Unique Reach: procentuell duplicerad total räckviddÖverlappning med Unique ReachProcentandel av sammanlagd unik räckvidd med en viss dimension som INTE var exklusiv.
Unique Reach: exklusiv klickräckviddÖverlappning med Unique ReachKlick med unik räckvidd med en viss dimension som var exklusiv.
Unique Reach: procentuell exklusiv klickräckviddÖverlappning med Unique ReachProcentandel klick med unik räckvidd med en viss dimension som var exklusiv.
Unique Reach: exklusiv exponeringsräckviddÖverlappning med Unique ReachExponeringar med unik räckvidd med en viss dimension som var exklusiv.
Unique Reach: procentuell exklusiv exponeringsräckviddÖverlappning med Unique ReachProcentandel exponeringar med unik räckvidd med en viss dimension som var exklusiv.
Unique Reach: exklusiv total räckviddÖverlappning med Unique ReachSammanlagd unik räckvidd med en viss dimension som var exklusiv.
Unique Reach: procentuell exklusiv total räckviddÖverlappning med Unique ReachProcentandel av sammanlagd unik räckvidd med en viss dimension som var exklusiv.
Unique Reach: Overlap Click ReachUnique Reach OverlapThe number of unique clicks that overlap across a given pair of dimensions.
Unique Reach: Overlap Click Reach PercentUnique Reach OverlapThe percent of unique clicks that overlap across a given pair of dimensions.
Unique Reach: Overlap Impression ReachUnique Reach OverlapThe number of unique impressions that overlap across a given pair of dimensions.
Unique Reach: Overlap Impression Reach PercentUnique Reach OverlapThe percent of unique impressions that overlap across a given pair of dimensions.
Unique Reach: Overlap Viewable Impression ReachUnique Reach OverlapThe number of unique viewable impressions that overlap across a given pair of dimensions.
Unique Reach: Overlap Viewable Impression Reach PercentUnique Reach OverlapThe percent of unique viewable impressions that overlap across a given pair of dimensions.
Unique Reach: Overlap Total ReachUnique Reach OverlapThe total reach that overlaps across a given pair of dimensions.
Unique Reach: Overlap Total Reach PercentUnique Reach OverlapThe percent of total reach that overlaps across a given pair of dimensions.
Unique Reach: duplicerad räckvidd för synliga exponeringarÖverlappning med Unique ReachSynliga exponeringar med unik räckvidd med en viss dimension som inte var exklusiv.
Unique Reach: procentuell duplicerad räckvidd för synliga exponeringarÖverlappning med Unique ReachProcentandel synliga exponeringar med unik räckvidd med en viss dimension som inte var exklusiv.
Unique Reach: exklusiv räckvidd för synliga exponeringarÖverlappning med Unique ReachSynliga exponeringar med unik räckvidd med en viss dimension som var exklusiv.
Unique Reach: exklusiv räckvidd för synliga exponeringarÖverlappning med Unique ReachProcentandel synliga exponeringar med unik räckvidd med en viss dimension som var exklusiv.
Unique Reach: Overlap Click Reach (pivoted)Unique Reach OverlapThe number of unique clicks that overlap across a given pair of dimensions.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
Unique Reach: Overlap Click Reach Percent (pivoted)Unique Reach OverlapThe percent of unique clicks that overlap across a given pair of dimensions.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
Unique Reach: Overlap Impression Reach (pivoted)Unique Reach OverlapThe number of unique impressions that overlap across a given pair of dimensions.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
Unique Reach: Overlap Impression Reach Percent (pivoted)Unique Reach OverlapThe percent of unique impressions that overlap across a given pair of dimensions.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
Unique Reach: Overlap Total Reach (pivoted)Unique Reach OverlapThe total reach that overlaps across a given pair of dimensions.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
Unique Reach: Overlap Total Reach Percent (pivoted)Unique Reach OverlapThe percent of total reach that overlaps across a given pair of dimensions.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
Unique Reach: Overlap Viewable Impression Reach (pivoted)Unique Reach OverlapThe number of unique viewable impressions that overlap across a given pair of dimensions.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
Unique Reach: Overlap Viewable Impression Reach Percent (pivoted)Unique Reach OverlapThe percent of unique viewable impressions that overlap across a given pair of dimensions.
For reports with pivoted metrics, dimensions are rearranged from rows to columns.
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