Managing exchanges

Display & Video 360 allows you to bid and buy inventory from publishers through multiple ad exchanges. 

You must enable an exchange to:

  • target their inventory in line items. 
  • view an exchange's publishers and inventory on marketplace.
  • add an exchange to the available publishers list when creating a deal.

    Note: Some exchanges that you add may not be available for manual deal creation. These exchanges automatically sync their deals. For more information, see synced deals.

Display & Video 360 periodically adds new exchanges and migrates inventory from sub-exchanges to direct integrations. When you enable a newly migrated direct exchange, all existing line items actively targeting the old sub-exchange automatically migrate to open auction demand.

This migration is only active for a limited time after a new exchange integration. The deals that you've set up on the old sub exchange won't be affected. To manually  transition deals, contact the exchange or publisher. If you have line items targeting an old sub-exchange integration, you must update the target to the new direct exchange integration to access the same inventory.

For more information, view the list of supported exchanges and sub-exchanges.

Prerequisite

You require an Admin or Standard role to the partner whose exchange you want to manage. For more information, go to Manage users in Display & Video 360.

Enable exchange

Important:
Line items that target new exchanges may automatically start spending on newly enabled exchanges.
To disable this feature: go to Line Item > Inventory source > Public Inventories and deselect Target new exchanges.
  1. Navigate to your partner.
  2. From the left menu, select Partner Settings > Basic Details.
  3. Under Exchanges: Select the edit icon to view a list of available exchanges.
    1. Select the exchange you want to enable.

      Note: Some exchanges require the partner to contact the Display & Video 360 support team to set up or update a seat ID.

  4. Choose Save when done.

Disable exchange

Important:
Disabling exchanges affect inventory source targeting options and publishers available when you create a deal. Disabling exchanges stop all line items from targeting their inventory, which may affect delivery on existing line items.
  1. Navigate to your partner.
  2. From the left menu, select Partner Settings > Basic Details.
  3. Under Exchanges: Select the edit icon to view a list of available exchanges.
    1. Deselect the exchange you want to remove.
  4. Choose Save when done.
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