Advertiser uploaded data

Beginning October 22nd, 2018, our Personalized Ads Policy, Customer Match Policy and Platform programs policies will be updated with additional requirements for advertisers to show sufficiently established Google Ads or Display & Video 360 account history. These requirements include:

• Advertiser account must have a good history of policy compliance

• Advertiser account must have good payment history

• Advertiser account must have at least 90 days’ combined history across Google Ads and/or Display & Video 360

• Advertiser account must have a combined total of more than USD 50,000 total lifetime spend on Google Ads and/or Display & Video 360

Note that advertisers within partners that have already met these requirements will automatically meet them as well.

This policy change will impact customers using the following features:

• Audience segments imported using a data management platform (DMP)

• Audience segments from a third-party data provider

• Audience segments uploaded using Customer Match (YouTube only)

• Audience segments directly uploaded to Display & Video 360 (e.g. device ID uploads)

• Use of provided lists (uploaded from Campaign Manager 360) for Display & Video 360 targeting

You can contact your assigned Account Manager to determine whether you meet the account history requirements for using uploaded data within your account going forward.