Wrap multiple tags at once

To provide a safeguard against serving ads on the wrong sites, you can wrap your creatives with technology from third-party verification services, which can prevent your ads from accidentally serving in the wrong media. To save time, use bulk tag wrapping to add tag wrappers to many creatives at once.
 
Bulk tag wrapping is currently available for video creatives (both third-party and Campaign Manager-hosted) and Campaign Manager-hosted display creatives.
 
When using wrapped tags, Display & Video 360 cost data ("Display & Video 360 cost") will not be passed on to Campaign Manager reporting.

Wrap display tags in bulk

Step 1: Export the display creatives you want to wrap

  1. Open Display & Video 360.
  2. Open your advertiser, then click Creatives in the left menu.
  3. Select up to 200 creatives you want to add wrappers to, making sure to only select Standard creatives that are synced from Campaign Manager.
    • If you select the wrong creative type, you'll see a warning dialog, and if you choose to proceed, only the selected Standard creatives will be included in the spreadsheet.
    • If you select more than 200 creatives, the export file may take a few minutes.
  4. Click Actions and then Export spreadsheet. A spreadsheet in CSV (comma-separated values) format will download.

Actions menu, then Export spreadsheet

Step 2: Send the tag wrapping spreadsheet to your third-party verification service

  1. Send or share the tag wrapping spreadsheet with your third-party verification provider.
  2. Ask them to fill in the Third-Party Wrapped Tag column (column F) with the wrapped version of each tag provided in the DV360 Original Tag column (column E).
  3. Ask them to send you the completed spreadsheet, saved in CSV format.

Step 3: Import the spreadsheet

Review the completed spreadsheet. Make sure no columns have been added (compare with the format example below). Check the Third-Party Wrapped Tag column to make sure there are no empty rows. If the wrapped version of the tag isn't included in the spreadsheet, you'll see an error during bulk upload, and when you save, no wrappers will be applied to creatives in those rows. However, any creatives with valid wrapped tags in the spreadsheet will still be wrapped.

  1. Open the same advertiser you exported the creatives from in Step 1, then click Creatives in the left menu.
  2. Click Bulk upload and then Display tag spreadsheet.
  3. Review the creatives that you're about to add wrappers to.
  4. Save to add all tag wrappers.

Bulk upload menu, then Display tag spreadsheet

If there are any problems adding the tag wrappers, you'll see an error message describing the problem. Correct the error in the spreadsheet, then upload it again.

Display tag wrapping spreadsheet format

The tag wrapping spreadsheet columns must be the same as the exported spreadsheet. Don't add, rename, reorder, or delete columns.

Note: No changes should be made to the exported rows in columns A, B, C, D, or E. Changes in the DV360 Creative ID column (column B) will cause the spreadsheet import to fail, while changes in columns A, C, D, or E will simply be ignored.

Example display tag wrapping spreadsheet

Example display tag wrapping spreadsheet

 

Wrap video tags in bulk

Step 1: Export the video creatives you want to wrap

  1. Open Display & Video 360.
  2. Open your advertiser, then click Creatives in the left menu.
  3. Select up to 200 creatives you want to add wrappers to, making sure to only select Video creatives (either Display & Video 360-hosted or Campaign Manager-hosted) or Standard creatives that are synced from Campaign Manager.
    • If you select both Video and Standard creatives, each type will be exported to a separate spreadsheet. For Standard creatives, follow the display tag wrapping instructions. For video creatives, follow the instructions below.
    • If you select an unsupported creative type, you'll see a warning dialog, and if you choose to proceed, only the selected Standard creatives will be included in the spreadsheet.
    • If you select more than 200 creatives, the export file may take a few minutes.
  4. Click Actions and then Export spreadsheet. A spreadsheet in CSV (comma-separated values) format will download.

Actions menu, then Export spreadsheet

Step 2: Send the video tag wrapping spreadsheet to your third-party verification service

  1. Send or share the tag wrapping spreadsheet with your third-party verification provider.
  2. Ask them to fill in the blank Third-Party Wrapped Tag column (column D) with the wrapped tag, including the ${DC_VAST_URL} macro. The macro will be replaced with the correct VAST URL at serving time.
     

    Example wrapped tag

    https://fw.adsafeprotected.com/vast/fwjsvid/st/12/3/skeleton.js?&originalVast=${DC_VAST_URL}

  3. Ask your verification provider to send you the completed spreadsheet, saved in CSV format.

Step 3: Import the video spreadsheet

Review the completed spreadsheet. Make sure no columns have been added (compare with the format example below). Check the Third-Party Wrapped Tag column to make sure there are no empty rows. If the wrapped version of the tag isn't included in the spreadsheet, you'll see an error during bulk upload, and when you save, no wrappers will be applied to creatives in those rows. However, any creatives with valid wrapped tags in the spreadsheet will still be wrapped.

  1. Open the same advertiser you exported the creatives from in Step 1, then click Creatives in the left menu.
  2. Click Bulk upload and then Video tag spreadsheet.
  3. Review the creatives that you're about to add wrappers to.
  4. Save to add all tag wrappers.
If there are any problems adding the tag wrappers, you'll see an error message describing the problem. Correct the error in the spreadsheet, then upload it again.

Video tag wrapping spreadsheet format

The tag wrapping spreadsheet columns must be the same as the exported spreadsheet. Don't add, rename, reorder, or delete columns.

Note: No changes should be made to the exported rows in columns A, B, or C. Changes in the Display & Video 360 Creative ID column (column B) will cause the spreadsheet import to fail, while changes in columns A or C will simply be ignored.

Example video tag wrapping spreadsheet

Supported third-party video verification providers

Currently only the following third-party verification providers are approved for serving:

  • Integral Ad Science

If you attempt to use a wrapper from an unapproved provider, you'll see an error. Ask your provider to contact Display & Video 360 support to learn how to get approved. 

DoubleVerify is expected to be available by the end of October 2018.

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