Native video creatives

* Character limits are for single-byte characters. If using double-byte characters (common in Chinese, Japanese, and Korean languages), divide by 2. 

Display & Video 360 will not bid with a creative unless the bid response includes the minimum assets for the format. This means your native ad will only run on publishers or exchanges that use a minimum of one of the following combinations of assets.

1. Open your advertiser.
2. Click Creative  Format Gallery in the left menu.
3. To show only native formats, click the Native tab at the top.
4. Under Native video, click Create. The new creative appears in Ad Canvas, where you'll see 3 empty creative previews, with expandable Assets and Text panels on the right.

1. In the Assets panel on the right, add images by dragging each file from your computer and dropping it over “Drop file here”. Or click Upload, then select an image file from your computer.
   1. Add a video source file. Drag a video file from your computer and drop it over "Drop file here". Or, click Upload, then select a video file from your computer. Video files can be up to 1 GB.
   2. As soon as you add a source file, you’ll see information in the Serving files section as Display & Video 360 generates the transcodes. You can leave the page and work on other things while the transcodes are processing. Learn more about transcodes in Display & Video 360
   3. Add a square logo image.
   4. Add a cover image with an aspect ratio of 1.91:1 (minimum 1200x627 px).
   5. Enter at least one headline and at least one block of body text. The shorter headline and body text are used in more native ad designs, but you can use any combination of lengths you prefer. For maximum reach, include short and long versions of both the headline and body text.
   6. Enter a landing page URL beginning with http:// or https://. If you're using a click tracker URL that redirects to your final landing page URL, enter this here.
   7. Enter a caption URL to display a shortened, friendly version of your landing page URL in the creative.

1. At the top of the page, click the Details tab.
2. In the Basic details section, enter a name for the creative in Display & Video 360.
3. To track the creative outside Display & Video 360, click Serving properties.
   1. (Optional) Edit Campaign Manager lookback windows.
   2. (Optional) Add impression tracking URLs from ad measurement providers. If your advertiser is linked to Campaign Manager, impressions will be recorded in Campaign Manager automatically. To avoid reporting discrepancies, do not add CM impression trackers here.
   3. To track video interactions or quartile events using a third-party verification service, add a tracking URL for each video event you wish to track. Click Add URL and then select the type of video interaction you want to track. You can enter multiple versions of each type of URL. Only URLs are accepted; don’t include any HTML tags.

      Available third-party tracking URLs

      • Impression: Tracks video impressions.
      • Click tracking: Tracks clicks on the video or video controls. This URL is for tracking only. If you're using a click tracker URL that redirects to your final landing page URL, enter this as the landing page URL in the "Assets" section of the creative.
      • Start: Tracks the number of times a user starts playing video.
      • First quartile: Tracks the number of times the video plays to 25% of its length.
      • Midpoint: Tracks the number of times the video plays to 50% of its length.
      • Third quartile: Tracks the number of times the video plays to 75% of its length.
      • Complete: Tracks the number of times the video plays to the end.
      • Mute: Tracks the number of times a user mutes the video.
      • Pause: Tracks the number of times a user pauses the video.
      • Rewind: Tracks the number of times a user rewinds the video.
      • Full screen: Tracks the number of times a user expands the player to full-screen size.
      • Stop: Tracks the number of times a user stops the video.
      • Custom: Tracks the number of times a user performs a custom click, such as clicking on a hot spot.
      • Skip: Tracks the number of times a user skips the video.
      • Progress: Tracks an optional time marker agreed upon with the publisher.
   4. Enter a JavaScript tracking URL from a supported verification provider (ComScore, DoubleVerify, Integral Ad Science, Moat). Note: Since the exchange or publisher is responsible for serving native creatives, it's not guaranteed that all impressions will serve the measurement URL. For details on publisher and exchange support, see Supported native exchanges.
4. (Optional) Click Additional details to add an integration code for an external system or notes about the creative.
5. Click Save.

As you add copy and creative assets, the preview updates automatically, showing how the different elements in your creative might be rendered. This preview is not an accurate representation of how the creative will display in a live environment, but will give you an idea of how each creative element might look.

You'll see a preview of your video after you save the creative.

Once a creative has been added to Display & Video 360, the creative will be manually and automatically reviewed to ensure the creative functions correctly and is compliant with the creative policies of both Display & Video 360 and any inventory sources that have explicit creative requirements. You’ll see information about the creative’s review status in the Audit status section of the creative. Learn more about the creative review process.

As you add text and images to your creative, the preview updates automatically, showing how the different elements in your creative might be rendered. This preview is not an accurate representation of how the creative will display in a live environment, but will give you an idea of how each creative element might look when it's displayed in an app or website.

To preview your video, save the creative and wait for video processing to complete.

1. Launch preview : Preview samples of how your creative will look on real publishers. This button is only available after video processing is complete, which can take up to an hour. If you don't see it above the preview, try again later.
2. Use the left and right arrows to view your assets in 1 of 3 different layouts. These previews aren't real publisher ads, but are representative of different placement sizes and asset combinations.

To see samples of how real publishers will style your native assets, open the publisher samples preview. Unlike the initial quick preview, these samples use real native ad styles from publishers. Note that these previews represent a range of potential native ad designs, but do not include every design variation.

1. Open a native creative.
2. At the top right of the quick preview, click Launch preview . The Publisher samples page opens in a new window. If you don't see the Launch preview icon, your video is still processing. Wait a few minutes for processing to complete, then refresh the page.
3. Scroll down the Publisher samples page to view samples from different publishers using your native assets.

When you preview native video creatives on the Publisher samples page, note that the videos aren't playable. Instead, you'll see a video thumbnail. (This is intentional to avoid the distraction of multiple videos playing on one page at the same time.)

On the Publisher samples page, some samples include an additional preview mode that displays your ad on a sample web page or mobile app page. To open this preview in a new window, click Preview  at the bottom of the sample card.

^{Example native video ad preview on a Rollingstone.com mobile web page.}