Opt out of optimized fixed CPM bidding

By default, Display & Video 360 optimizes your fixed CPM bids so that you'll win impressions for the lowest price possible.

However, if you need to always bid a specific CPM, or if you are concerned about accidentally bidding beneath a price floor you've established with sellers, you can opt out of optimized fixed CPM bidding.

  1. Navigate your partner's Basic details
  2. In the “Optimized Fixed Bidding Settings” section, uncheck the boxes next to the advertisers who need to use un-optimized fixed CPM bidding. Or, to opt out all of your advertisers, uncheck the box next to "Optimize your fixed CPM bids to the impressions at the best price".
  3. Click Save.
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