TrueView campaigns

Initial setup for running TrueView line items

Follow these steps to set up TrueView for your advertisers in Display & Video 360

Configure TrueView for your advertiser

  1. Educate yourself: Before you start, make sure you've familiarized yourself with what TrueView line items are
  2. Accept terms: In your partner's "Basic Details," accept the "Terms & Conditions for Accessing YouTube & Partners" agreement, then select which advertisers you want to enable to access TrueView line items. You won't be able to create TrueView line items until you've accepted these terms. 
  3. (Optional) Link your channels: See Link YouTube channels to your advertiser for details. 
  4. (Optional) Enable third-party viewability measurement: If you have a contract with one of three approved third-party viewability measurement partners (IAS, Moat, DoubleVerify), you can contact support to enable third-party viewability measurement for your advertiser. Once third-party viewability measurement is enabled for your advertiser, you'll be able to set it on individual TrueView line items by navigating to Additional settings > Third-party vendors

Campaign creation for TrueView

At least 24 hours before the start of your flight we strongly recommend that you:

  • Create your campaign, insertion order, line items, ad groups, and ads; and

  • Set all of these items to active.

This will ensure that your campaign can begin delivering immediately at the start of the flight without any delays for ad approvals or serving.

Insertion order settings for TrueView

You can create TrueView line items in any standard insertion order that has a pacing setting of Flight ASAP.

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