Set up targeting

Demographics targeting

You can target ads based on demographics such as gender, age, parental status, and household income using Display & Video 360's demographics targeting.

Demographics targeting options

  • Gender: Select genders to target.

  • Age: Use the slider to select age ranges to target.

  • Parental status: Select parental statuses to target.

  • Household income: use the slider to select estimated household income brackets to target.

All of the demographics also include an unknown option. This option expands the reach of your campaign to include unknown demographics. We recommend including this option unless you want to narrowly target specific demographics.

Limitations

  • Household income targeting is currently available for inventory in the following countries and regions:

    • Australia

    • Brazil

    • Hong Kong

    • India

    • Indonesia

    • Japan

    • Mexico

    • New Zealand

    • Singapore

    • South Korea

    • Thailand

    • United States

    Line items won't be able to serve if you use geography targeting to target locations outside of areas where household targeting is available and also use household income targeting.
  • Household income targeting is available on Google Ad Manager and TrueView inventory. 
  • Household income and parental status targeting aren't available for network users of Display & Video 360.
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