Demographics targeting

You can target ads based on demographics such as gender, age, parental status, and household income using Display & Video 360's demographics targeting.

When promoting ads for Housing, Employment, or Credit, some demographics targeting options are restricted. Learn more

Demographics targeting options

  • Gender: Select genders to target.

  • Age: Use the slider to select age ranges to target.

  • Parental status: Select parental statuses to target.

  • Household income: Use the slider to select estimated household income brackets to target.

All of the demographics also include an unknown option. This option expands the reach of your campaign to include unknown demographics. We recommend including this option unless you want to narrowly target specific demographics.

Line item reach
The widget on the right provide you with estimates to give you visibility into how your line item could perform based on your targeting and budget settings. The numbers are based on a sample of 30 days of historical data. Learn more about forecasting the reach of a line item

Limitations

  • Household income targeting is currently available for inventory in the following countries and regions:

    • Google Ad Manager: Australia, Brazil, Hong Kong, India, Indonesia, Japan, Mexico, New Zealand, Singapore, South Korea, Thailand, United States

    • YouTube: Australia, Brazil, Canada, Colombia, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Philippines, Russia, Singapore, South Korea, Taiwan, Thailand, United Arab Emirates, United States, Vietnam

    Line items won't be able to serve if you use geography targeting to target locations outside of areas where household targeting is available and also use household income targeting.
  • There are restrictions on demographic targeting for certain types of creative content. Learn more in the Ads Policy help center
  • Household income targeting can’t be combined with location lists
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