You can target ads based on demographics such as gender, age, parental status, and household income using Display & Video 360's demographics targeting.
Demographics targeting options
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Gender: Select genders to target.
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Age: Use the slider to select age ranges to target.
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Parental status: Select parental statuses to target.
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Household income: Use the slider to select estimated household income brackets to target.
All of the demographics also include an unknown option. This option expands the reach of your campaign to include unknown demographics. We recommend including this option unless you want to narrowly target specific demographics.
Limitations
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Household income targeting is currently available for inventory in the following countries and regions:
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Google Ad Manager: Australia, Brazil, Hong Kong, India, Indonesia, Japan, Mexico, New Zealand, Singapore, South Korea, Thailand, United States
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YouTube: Australia, Brazil, Canada, Colombia, Hong Kong, India, Indonesia, Israel, Japan, Malaysia, Mexico, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, United Arab Emirates, United States, Vietnam
Line items won’t be able to serve if you use geography targeting on locations where household targeting is not available, and you also use household income targeting. -
- There are restrictions on demographic targeting for certain types of creative content. Learn more in the Ads Policy help center
- Household income targeting can’t be combined with location lists