Purchase private inventory

Private inventory can be purchased by targeting private deals in your line items' inventory source targeting.

Follow these best practices when purchasing private inventory:
  • Your line item's bid must meet your private deals' CPM price floor (also known as "minimum bid") in order to purchase impressions. If you bid higher than this, you'll still only pay the floor price, even though other, regular public exchange auctions in Display & Video 360 are second-price auctions.
  • If a line item targets only private inventory (non-guaranteed fixed deals or non-guaranteed auctions), we suggest you disable vCPM for that line item.
  • Each line item should target a single deal.

Was this helpful?

How can we improve it?

Need more help?

Try these next steps:

true
2024 Privacy Readiness guide

Prepare for a world without third-party cookies and unlock the AI
opportunity by adopting the right durable audience and measurement
solutions.
Start Today

Search
Clear search
Close search
Google apps
Main menu
11885254426348412679
true