Reporting availability
You can break out reporting across all standard reports and the Inventory Availability Report for connected TVs by using the Device Type dimension.
For connected devices and set top boxes, the App/URL dimension shows identifiers for individual apps. For the top 9 connected TV app stores (Roku, Fire TV, Apple TV, Android TV, Xbox, Playstation, Samsung, LG, and Vizio), Display & Video 360 uses standardized app store identifiers to make it easy to identify where your ads served.
For these top stores, you’ll see values in the App/URL dimension formatted like [Name of App - Store (#)], representing the name of the individual app, the store name, and the app ID.
You can learn more about industry-wide connected TV app identifier guidelines in the IAB's OTT/CTV Store Assigned App Identification Guidelines
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Reporting for Connected TV line items: Standard reporting options are available for Connected TV line items. Filter reports to the insertion order or line item to review the performance of your digital TV buys. Filter reports by the App/URL dimension to see what TV inventory you served on. Learn more about reporting guidelines for connected TV devices
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Reporting for YouTube & partners on Connected TV line items: YouTube & partners on connected TV line items use the same reporting options as regular YouTube & partners line items. Learn more about reporting on YouTube & partners line items
Digital media plans with TV
Digital media plans with TV in Display & Video 360 can help you discover the right mix of TV and digital media and identify opportunities to maximize the reach of your media plan.
You can use TV data to forecast your campaign goals and compare the estimated total reach, frequency, and Target Rating Points (TRPs) of media plans containing Linear TV, Display, Video (YouTube, third-party, and connected TV), Audio (YouTube and third-party), and guaranteed deals.
Learn more about digital media plans with TV
Cross-Media Reach reporting
Cross-Media Reach reporting is a tool that delivers cross-media insights for digital and TV, and the intersection between the two.
Cross-Media Reach reporting measures incremental and deduplicated reach, driven by historical campaigns in a single view using trusted third-party TV data and accurate digital data (including CTV). Reports in Cross-Media Reach reporting help you view, organize, and analyze your Cross-Media Reach data. It enables you to visualize meaningful patterns and trends by placing data into multi-dimensional tables and charts.
Learn more about Cross-Media Reach reporting
Cross-device conversions
Display & Video 360 attributes CTV publisher impressions to events on desktop web, mobile web, and mobile app conversion environments. Connected TV cross-device conversions occur when an ad is served on a CTV device but the conversion happens on a non-CTV device, such as a computer or mobile phone.
Cross-device conversions can be measured using the Cross-Device Conversions report in Display & Video 360. CTV cross-device conversions will populate within the Total Conversions column. Learn more about reporting on cross-environment conversions in Display & Video 360 and reporting on cross-environment conversions in Campaign Manager 360.
- CTV cross-device conversions are available in the US.
- Automated bidding is not available for CTV cross-device conversions.
- CTV conversion attribution uses IFAs. Coverage of IFAs will vary by exchange or publisher.
Co-viewing metrics
Unique reach metrics account for co-viewing, when multiple people watch ads together on connected TV devices. When multiple people view your ad together, this could lead to more impressions and reach for your campaign.
Co-viewing metrics are available for YouTube video ads on connected TV.