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Add a verified advertiser to your list of companies

The list of verified advertisers is system created and maintained to ensure that each one corresponds to a real-world organization. They are not the same as the companies you add manually to your network. Verified advertisers are mapped between Ad Exchange and DFP.

You can add verified advertisers to your list of companies. Only the ones you add to your list of companies are available for use in your network. 

Verified advertisers can be used to create unified exclusions and run more accurate reports that need to be broken down by advertiser. For instance, you can run a report on revenue between DFP and Ad Exchange  broken down by these verified advertisers.

Verified advertiser can also be used to restrict creatives in Private Auctions and Preferred Deals. When a verified advertiser is added to a deal, only creatives from that advertiser are allowed to serve for that deal. Learn more about "Creative restriction".

If you want to use an advertiser that isn't on the list, contact your account manager and let them know you want the advertiser added.

Add a verified advertiser

  1. Sign in to DoubleClick for Publishers.
  2. Click Admin and then Companies.
  3. Click New company and select Advertiser.
  4. Start typing to search for a verified advertiser from our database.

    The advertiser name is automatically added to the "Name" field, and can optionally be customized.

  5. (Optional) If your network uses Teams, add a team association to provide users with access.   Not available in DFP Small Business.
  6. (Optional) Add labels to the advertiser and include general information for the company, such as an external ID, phone, fax, email and street address.
  7. Click Save.

Match an existing DFP advertiser with a verified advertiser

  1. Sign in to DoubleClick for Publishers.
  2. Click Admin and then Companies.
  3. Click the "Type" drop-down menu above the list of companies and select Advertiser to display only companies with the "Advertiser" type, then search for the advertiser you want to verify or edit.

    Verified advertisers can only be added to companies with the "Advertiser" type. Other company types will display "N/A" in this column and are not editable.

  4. Check the value in the "Verified advertiser" column. If it contains:
    • If there's a suggested advertiser that matches the DFP advertiser correctly, click Yes to accept the suggestion. You're done!

    • If there's a suggested advertiser that doesn't match, click No and continue to the next step.

    • If the cell is blank or there's a verified advertiser that you want to change, continue to the next step.

  5. Click to edit the field next to the advertiser name in the "Verified advertiser" column.
  6. Start typing to search for a verified advertiser from our database. Your selection will be saved automatically.
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