Video ad rules
Ad rules and VMAP
VMAP (Digital Video Multiple Ad Playlist) is an IAB standard for multi-ad playlists. By implementing VMAP for your network, you're supporting a standardized specification for ad rules across third-party players or content partners that manage ads playing on your pages. The Google IMA SDK handles DFP VMAP along with VMAP requests coming from third-party ad servers. Using VMAP means rules and ad pods no longer depend on custom XML calls, which are not always supported across players and partners.
Specifically, VMAP simplifies the following use cases:
If you're a DFP publisher that has first right for a video program’s ad inventory, VMAP means you can control this inventory more easily across multiple partner sites.
If you're a DFP publisher using ad rules to structure your video ad inventory and ad breaks during long-form video content, including the number and placement of ad breaks, the VMAP standard means you can seamlessly communicate with other partners via a standard for ad break structures.
If you're a distributor, IMA SDK VMAP support means you can accept VMAP responses from third-party content partners.
To switch to VMAP, simply select the VMAP setting in the "Video" section of the DFP Admin tab.