DoubleClick Rich Media

Traffic DoubleClick Rich Media floating and peel-down creatives

This article is specific to DoubleClick for Publishers and Studio version 2 users.
This feature might not be enabled in your DFP environment. For more details, talk to your manager or a DoubleClick representative. If you are currently using DFP5 and Legacy Studio, see the best practices for those platforms.

A floating creative is a type of out-of-page or interstitial creative that "floats” over your webpage. This creative doesn’t work with asynchronous Google Publisher Tags or iframe ad tags. When previewing the creative in DFP, click "Open in new window" to see the correct position of the ad. This article discusses DoubleClick Rich Media floating creatives, which are built in DoubleClick Studio version 2, and provides best practices on trafficking them in DFP.

After you've associated your Studio version 2 client with DFP and pushed your Rich Media floating creative to your network, navigate to the creative and make the following adjustments:

Position your ad on the page

Change where the floating creative sits on a page by editing the following positioning fields:

  • Top: Number of pixels or percent distance between the creative and the top edge of the browser. 0 aligns the creative with the top edge. 100 percent aligns the creative with the bottom edge. 100 pixels separates the creative 100 pixels from the top edge.

  • Left: Number of pixels or percent distance between the the creative and the left edge of the browser. 0 aligns the creative with the left edge. 100 percent aligns the creative with the right edge. 100 pixels separates the creative 100 pixels to the right of the left edge.

  • Lock Position: The creative stays locked in the same spot when you scroll the browser. Leave the creative unlocked to let the creative move along with the page.

 

Set up your ad units

Once you've finalized the creative's settings, work with your webmaster to ensure that the ad tags serving the Rich Media floating creative include the proper out-of-page attribute. 

Your webmaster should ensure that the <head> portion of the ad tag includes the defineOutOfPageSlot function and that the div ID included in the <body> portion of the tag includes the -oop suffix.

You can generate an out-of-page ad tag by selecting "Out-of-page unit" in the tag generator (learn how to generate an ad tag.

Peel-down creatives

A peel-down (also known as a pagecurl or peelback) is a type of Floating creative that is typically positioned to line up with the top right corner of the website. For this creative, set Top to 0 percent and Left to 100 percent.
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