Partner and rights holder revenue reports
DFP provides a variety of metrics that show the break down of revenue share with your partners for a given period. If you're not familiar with running reports in DFP, take a look at the articles under Run reports, where you can learn about how to generate and schedule a report and save a report for later among other things.
You can run the following revenue reports for financial terms:
- Partner revenue (affiliate/distribution partners)
- Content partner revenue
- Rights holder revenue
Reports initially default to a list of all partners (of a given type) or rights holders and summary totals. The metrical available are:
- Clicks Total CTR
- Gross revenue
- Host revenue (your revenue)
- Host eCPM (your eCPM)
- Revenue for your partner or rights holder
- eCPM for your partner or rights holder
From list of partners or rights holders, you can drill down and get these detailed metrics for ad units (affiliate/distribution partners) or videos (either content partners or rights holders).