Declare network partner domains

Transition to the new NPM UI on DFP

This improved version of Network Partner Management (NPM) is in open beta, and the new UI is only available on DFP. This replaces the legacy NPM UI, which is available on Ad Exchange and will be deprecated after May 1, 2018. Learn about the prerequisites to get started with the new UI.


Publishers must classify all domains before they can be served ads, including their own and those of network partners. Domains are matched at serving time as top-private-level domains, or one level beneath the public suffix (e.g., “” or “”). Lower-level domains automatically convert to top-private-level domains (e.g., “” would be updated to “”).

You cannot serve ads directly to domains on the Public Suffix List (e.g., "uk" or"), as these are intended to be used as suffixes. You must enter domains that are direct subdomains of these public suffixes.

Network Partner Management publishers must ensure that all websites using their Ad Exchange account are compliant with Ad Exchange publisher policies.

It's a violation of Google policies to mis-classify any domain on your Ad Exchange account. Only mark a site as "owned" when you control all of the content and technology on that domain. Only mark a domain as "represented" if you've registered the owner of that site as a network partner and if a representative from that company has completed the network partner registration form. Block any domains that you don’t own from serving ads via your Ad Exchange account when you don't have a declared business relationship with the domain owner.

Get started

  1. Sign in to DoubleClick for Publishers.
  2. Cick Admin and then Network partners.
  3. Near the top of the page, click the Domains tab.
  4. Perform the applicable task below.


Register domains where ad serving has been attempted but disallowed because the domain wasn't registered

  1. Click the Unclassified tab.
    Domains are sorted by number of impressions to help clarify where you’re losing revenue because of unclassified domains.
  2. Select the checkboxes next to the domains to classify.
  3. Click Mark as and choose one of the following:
    • Blocked to move the domains to the "Blocked" tab if you do not wish to serve ads on these domains.
      If your business relationship with a network partner terminates, you should re-classify that domain as "Blocked" to prevent your Ad Exchange account from serving ads onto their inventory without your oversight and permission. If a former partner continues to use your Ad Exchange tags and you haven't blocked them from serving ads with your Ad Exchange account, you may be held liable for violations of Google policies on their properties.
    • Owned to classify the domains as directly owned. Only do this if you own and operate the website.
    • Represented to choose a network partner to associate with the domains. You must have added the network partners in advance, and you cannot add a domain as “Represented” with a disapproved partner.

Add domains directly owned by the publisher

  1. Click the Owned tab.
  2. Click Add owned domains.
  3. Enter any number of domains, separated by commas or new lines.
  4. Click Add.

Add domains being represented for network partners

  1. Click the Represented tab.
  2. Click Add represented domains.
  3. Enter any number of domains, separated by commas or new lines.
  4. Select the associated partner from the dropdown.
  5. You must have added the network partners in advance, and this network partner must have submitted the registration form.
  6. Click Add.

Navigation tips:

  • Use the Mark as drop-down under the Unclassified, Owned, or Blocked tabs to move your network partners from one bucket to another. For example, from the Unclassified tab, select Blocked to move the domains to the Blocked tab.
  • Use the Delete option to discard owned, blocked or represented network partner domains. If the publisher attempts to monetize a deleted domain, the domain will return to the Unclassified tab. The domain would need to be re-registered.
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