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What's new in DFP and Ad Exchange Seller

Release notes for August 7, 2017
  • Highlight
    • Change to impression counting for Ad Exchange mobile app impressions
  • DoubleClick for Publishers
    • Retiring the AdMob line item type
    • New geographical locations now available for targeting
    • Use a debug key to troubleshoot a video stream
    • Generate ad tags for AMP
    • Report on ad request type
  • Ad Exchange Seller
    • Ad Exchange Query Tool set to retire
    • Native ads with Ad Exchange
    • Multi-size pricing in Ad Exchange for mobile app inventory
  • Coming soon...

Highlight

  • Change to impression counting for Ad Exchange mobile app impressions
    DoubleClick is changing the way impressions are counted for Ad Exchange mobile app ads to align with industry standards. After this change, DFP will count mobile app impressions from Ad Exchange ads when the ad content has begun to load and at least some part of it is displayed within the user's view. DFP Small Business publishers will begin noticing this change in July and finish in October. Learn more

DoubleClick for Publishers

  • Retiring the AdMob line item type
    Starting in August 2017, DoubleClick for Publishers is stopping AdMob line item delivery. AdMob line items you’ve already created remain in DFP, but the ability to create new AdMob line items has been removed. Use the Ad Exchange line item type or AdMob campaigns instead.
  • Report on ad request type
    You can now run reports that break out performance by the technology used to request an ad. This allows for advanced troubleshooting, such as investigating discrepancies between served and downloaded impressions. When you create a report or a query, select the new "Request type" dimension. Learn more
  • New geographical locations now available for targeting
    We’ve added more locations around the world for targeting, including cities, neighborhoods, provinces, and more.
  • Generate ad tags for AMP
    You can now easily customize and generate ad tags for Accelerated Mobile Pages (AMP) without having to manually edit code. Learn more
  • Use a debug key to troubleshoot a video stream
    You can now set a unique debug key for any video stream to be able to monitor and debug using the Stream Activity Monitor.

Ad Exchange Seller

  • Ad Exchange Query Tool set to retire
    The Ad Exchange Seller Query Tool will be sunset on September 1st. Going forward, run your Ad Exchange queries using the DFP Query Tool and the “Ad Exchange Historical” report type. You can also transfer your existing Ad Exchange queries to DFP. Learn more
  • Native ads with Ad Exchange
    You can now create and programmatically traffic beautiful and highly engaged native ads from Ad Exchange for both web and apps. DFP handles the rendering of your native ads based on the native styles you specify within the product. Learn more
  • Multi-size pricing in Ad Exchange for mobile app inventory
    Multi-size pricing is available for mobile in-app inventory. If you already have multi-size pricing configured for your inventory, you should notice an uplift in revenue with this feature enable. Learn more

Coming soon...

  • Transition to downloaded impressions coming in October 2017
    DFP will begin counting impressions using the downloaded methodology in October 2017. Use the "Ad server downloaded impressions" metric to see how this impacts your network and update campaigns before this change. Learn more
  • Analyze past and future impressions (Beta)
    You'll be able to view historical traffic alongside future impression opportunities to find better ways to segment and package inventory.
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