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DFP Premium and Ad Exchange Sell releases

February 21, 2017
  • Highlight
    • Improvements to multi-size reporting in Ad Exchange
  • DFP Premium releases
    • Report on unclaimed apps
    • Correction to network setting on Admin tab
  • Ad Exchange releases
    • Deprecation of "discoverable" feature on Private Auctions
    • Deprecation of cross-network mobile app and key-value targeting in Ad Exchange
  • Coming soon...

Highlight

  • Improvements to multi-size reporting in Ad Exchange

    We've made the following changes and improvements for reporting on multi-size inventory in the Query Tool. 

    • The "Creative size" dimension no longer displays "Dynamic" for text ads and other dynamic creatives. Instead, it shows the rendered size of the creative on the page.
    • If you’re using the flexible size feature in Ad Exchange, the "Creative Size" dimension no longer displays the size of the creative served. Instead it shows the requested size (the size of space the ad occupied on the page).
    • We've fixed a bug that sometimes caused the "Creative size" dimension to group impressions under "(unknown)."

DFP Premium

  • Report on unclaimed apps
    You can now use the “App names” dimension to report on all apps, not only those that have been claimed through the My apps page. Learn more
  • Correction to network setting on Admin tab
    We've reworded the name of a checkbox on the "Network settings" page on the Admin tab to describe the behavior of this control more accurately. The name of the checkbox was "Exclude First look from 100% sponsorships;" it has been renamed to "Set 100% sponsorships to always serve ahead of First Look buyers."

Ad Exchange

  • Deprecation of "discoverable" feature on Private Auctions
    We have removed the setting for publishers to make Private Auctions "Discoverable by all buyers." Pending Private Auction applications will remain available until the end of February.
  • Deprecation of cross-network mobile app and key-value targeting in Ad Exchange
    As of February 21, 2017, you can only target mobile apps and key-values defined in the DFP network mapped to the Ad Exchange account where you want to use this targeting. This change reduces latency and makes it easy to manage your targeting in one place.

    Any mobile apps or key-values you've already targeted in Ad Exchange rules will remain targeted there. To target any new apps or key-values, you must first create them as inventory in DFP. Learn more

Coming soon...

  • DFP Query Tool--Active View
    During the first week of March, the Ad Server Active View Eligible Impressions metric will begin using "Ad server downloaded impressions" as the impression basis instead of total impressions. This change will result in increased viewability rates, and will better align Active View with the way third-party providers measure viewability.
  • Minor updates to user interface design
    During the first week of March, you might notice changes to how buttons, fonts and other user interface elements appear. Functionality remains exactly the same.
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