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What's new in DFP and Ad Exchange Seller

Release notes for November 27, 2017

Manage inventory

Publishing products to the Marketplace to retire for DFP sales management

For publishers using DFP Programmatic with sales management, publishing products to the Marketplace is to retire November 28, 2017. Retiring the ability to publish products to the Marketplace simplifies your workflow and removes underutilized features. 

As a DFP administrator using DFP sales management, you can still create new products and use existing products for traditional and programmatic sales. However, the Marketplace rate card is to be converted to a conventional rate card. As a result, existing products associated with the Marketplace rate card will be unpublished from the Marketplace and no new products will have the option to publish to the Marketplace. Buyers can continue to initiate RFPs with your network (not based on products) from the Marketplace. Learn more

Publishing products to Marketplace to retire for Programmatic

For publishers using DFP Programmatic without DFP sales management, publishing programmatic guaranteed products to the Marketplace will no longer be possible as of November 28, 2017 as well. You'll no longer be able to create new products to be published to the Marketplace, and existing products will be unpublished.  As with DFP sales management publishers, buyers can continue to initiate RFPs with your network from the Marketplace.

Ad Exchange Open Offers to retire

Ad Exchange Preferred Deal Open Offers are to be retired on November 28, 2017 to remove underutilized elements from the user interface.  Buyers can continue to initiate requests for proposals to you (not based on open offers) from the Marketplace.

Manage network settings

Changes to Ad Exchange Seller Program Guidelines

We've updated the "Network Partner Management Policies" section of the Google DoubleClick Ad Exchange (AdX) Seller Program Guidelines to clarify monetization and registration of child publisher inventory. These changes have taken effect as of November 15, 2017.

Report and optimize

Improved Active View measurement for custom-rendered native ads on iOS

Starting with Google Mobile Ads SDK version 7.21, we’ve improved Active View measurability for custom-rendered native ads served to iOS devices using one of the standard content or app install formats. Make sure your iOS mobile app is using the latest version of the SDK. Learn more

Publisher University

New video: Manage ads.txt files in DFP

Authorized Digital Sellers (ads.txt) is an initiative from the Interactive Advertising Bureau to improve transparency in programmatic advertising. For information on ads.txt management in DoubleClick for Publishers, check out the latest training in Publisher University.

Coming soon

  • Upcoming feature retirements
    To simplify DFP and Ad Exchange, we'll be retiring some features:
    • Deprecation of Ad Exchange UI tags in DFP Ad Exchange line items

      Ad Exchange UI tags in DFP Ad Exchange line items are about to be deprecated for some users. If you recently received a UI notification about this change, it means your network will be affected in the next few weeks.
      For all traffic from DFP, you’ll no longer be able to use Ad Exchange UI tags in rules, deals, and reporting in Ad Exchange, but you may replace them with DFP targeting (ad units, key-values, and placements). Use our guide to restructure your Ad Exchange configuration and remove the Ad Exchange UI tag.

      If you don't make any changes, Ad Exchange UI tags will no longer be included in your DFP ad requests. Any rule or deal that targets an Ad Exchange UI tag will no longer be matched with ad requests from DFP. Monetization will continue, but will do so via other rules and deals, as Ad Exchange tags associated with DFP line items will no longer be sent.

      This doesn't impact Ad Exchange tags placed directly on website pages or on third-party ad servers.

    • Google Mobile Ads (GMA) SDKs versions lower than 7.0.0

      Starting January 23, 2018, Android and iOS Google Mobile Ads SDK versions lower than 7.0.0 will be deprecated. To continue serving mobile ads from AdMob, Ad Exchange, or DFP after this date, upgrade to the latest iOS or Android version of the Google Mobile Ads SDK.

    • Audience Explorer

      By the end of 2017, we'll be deprecating Audience Explorer in DFP. Audience segment data in Audience Explorer is not currently being updated.

      • Use the "Audience segments" page to view data on total, mobile web, AdID, and IDFA sizes for each segment.
      • Use forecasting to view data for 30-day impressions and clicks, and 15-day active user metrics. You can estimate how many users are targeted by your third-party lists. Learn more
  • Changes to targeting behavior for deactivated entities

    Currently, if you deactivate an entity (such as site targeting, mobile apps, or key-values) that is targeted in Ad Exchange rules, that entity continues to be targeted in the rules. For consistency with DFP line items, we'll soon change Ad Exchange behavior so that deactivated targeted entities are ignored by rules and deals.

  • Policy violation notifications update

    To improve your policy violation workflow, next month we’ll be switching from daily emails to DFP user interface notifications. These notifications will allow you to quickly take action on page-level policy violations. You’ll be kept informed on new policy enforcements and be able to filter notifications by type.

  • Changes to video content source sync options
    During the week of November 27, we’ll introduce the ability to request a manual sync of individual video content sources. The “Sync changes” and “Sync all” buttons for your content sources will:
    • Move to the content source details page. 
    • Display on the source list screen to allow you to request syncs for multiple sources.

See previous release notes