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DFP Premium and Ad Exchange Sell releases

April 17, 2017
  • Highlight
    • Programmatic guaranteed
  • DFP Premium releases
    • New size dimensions and new "Demand Channel" dimension for DFP reporting
    • New Ad Exchange Historical report type in DFP Reporting
    • Filter by specific creative template
  • Ad Exchange releases
    • Identify and override invalid advertisers with Deal Check
  • Coming soon...


  • Programmatic guaranteed
    DFP programmatic automates the negotiation of campaigns for guaranteed inventory. You can initiate proposals with buyers, finalize terms, and send proposals for delivery, all within DFP. Learn more

    Enabling programmatic guaranteed is quick and easy. Learn how in the help center and watch this short video:

    Programmatic guaranteed self setup

    Visit Publisher University for more videos on programmatic guaranteed.

DFP Premium

  • DFP Reporting
    • New size dimensions
      We've added two new reporting dimensions related to multi-size pricing. Both are in open beta. Learn more
      • Creative size (delivered): The actual size of the creative served from DFP or Ad Exchange, which also matches the creative size reported in Ad Exchange.
      • Requested ad sizes: Includes all ad sizes in each ad request, accurately reflecting ad requests with multiple inventory sizes.
    • New "Demand Channel" dimension
      You can now report on the method buyers used to access your inventory. For example, "Mediation" or "Ad Exchange."
    • New Ad Exchange Historical report type in DFP reporting
      You can now create and run your Ad Exchange reports in the DFP reporting tool by using the new "Ad Exchange Historical" report type. The Ad Exchange Query Tool will continue to be available in the Ad Exchange Seller tool.
  • Filter by specific creative template
    From the Creatives page, you can now filter for creatives that are related to a specific creative template.

Ad Exchange

  • Identify and override invalid advertisers with Deal Check
    You can to use Deal Check to identify when the advertiser associated with a buyer's creative doesn't match the advertiser configured for a deal (an "invalid advertiser"). You'll be able to override the advertiser classification under the filtered bid section of Deal Check, enabling the creative to serve properly. Learn more

Coming soon...

  • End date for Preferred Deals mandatory
    Ad Exchange Preferred Deals will require an end date not exceeding 12 months from the start date specified. Requiring end date with a time limit ensures stale deals don't linger in your network.
  • Changes to DFP Mediation
    We are making some changes to mediation in May 2017 to streamline the publisher experience. Learn about the changes and review your configuration to ensure that your mediation group(s) will deliver as expected.

    If you do not have any Ad Exchange for mobile apps accounts linked to your DFP network and selected as default, make sure your main account is selected as default to avoid disruption. Learn more about linked accounts.

  • Opportunities and experiments in DFP
    You'll be able to view the following opportunities for increasing your revenue from the "Reporting" tab of the DFP UI:
    • Lower open auction minimum CPMs to increase coverage and optimize yield.
    • Unblock general categories from your existing blocking rules to increase coverage.
    • Opt into high-performing ad technologies to run on your site to increase coverage.
    • The following opportunities will be available to all DFP publishers with a mapped Ad Exchange account:
      • Lower First Look auction minimum CPMs to increase coverage and optimize yield. Learn more
      • Allow Ad Exchange to compete for your impressions to increase yield (only available in the DFP UI). Learn more
  • MRC Accreditation Labeling
    DFP metrics accredited by the Media Rating Council (MRC) will be clearly labeled in the DFP reporting tool using the MRC logo. Additionally, exported reports will include a line in their header indicating which metrics in the report are MRC accredited.
  • Upcoming Query Tool changes
    • Improved "Video ad types" dimension in Ad Exchange reporting
      You will be able to report on additional ad types for your Ad Exchange video inventory, including bumpers, video click-to-download, DBM video, native content, and native app installs.
    • Native reporting updates
      • DFP: For the "Ad request size" dimension, we'll rename the "Native" value to the more accurate "Custom rendering."
      • Ad Exchange: For the "Ad type" dimension, all native creatives (regardless of style) will have a value corresponding to their native ad format.
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