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DFP Premium and Ad Exchange Sell releases

November 28, 2016
  • DFP Premium releases
    • DFP Query Tool: Mediation metrics included in Total metrics
    • DFP Order auto-archiver extended to all networks
  • Training and help center updates
    • New DFP and Ad Exchange Level 1 Curriculum on Publisher University
  • Coming soon...
    • DFP Query Tool:
      • New mobile reporting dimensions
      • Change to report duration options
    • New Admin control

DFP Premium

  • DFP Query Tool: Mediation metrics included in Total metrics
    As of November 14, metrics for third party ad networks in Mediation for mobile apps are now included in the “Total” metrics (Impressions, Code served, and revenue metrics). Previously, mediated third party ad network impressions were only included in the “Mediation” metrics.
  • DFP Order auto-archiver extended to all networks
    Previously, DFP would automatically archive inactive orders (orders that had not served impressions in the past year), once 5,000 inactive orders existed in a DFP network. Now, DFP will automatically archive all inactive orders (no impressions in the last year), regardless of the number of inactive orders within a DFP network. 

    Archiving orders removes them from search results, improving the usability of search in the DFP UI. No information is lost when an order is archived, and you can always view and reactivate archived orders. 

Training and Help Center updates

  • New DFP and Ad Exchange Level 1 Curriculum on Publisher University 
    To help publishers effectively and efficiently start learning DFP and Ad Exchange, new curriculums are now available on Publisher University -- DFP Level 1 Course + Exam and Ad Exchange Level 1 Course + Exam. If you are new to DFP or Ad Exchange, we strongly encourage you to explore the courses and take the exams! Check out this video for more details.

Coming soon...

  • DFP Query Tool:
    • New mobile reporting dimensions
      To better align the Query Tool with how cross-platform and app-only mobile publishers think about their business, we'll be adding three new dimensions. The following dimensions will appear under “Platform”: “App name”, “Device name”, and “Inventory type”.
    • Change to report duration options
      To promote better performance, we're streamlining reporting duration options. The "All available" selector is being removed and replaced with "Last 3 years" under the “Dynamic” date ranges.
  • New Admin control
    A new Admin control will allow you to determine whether activity from your web or app can be associated with a signed-in user’s Google Account, if the user has agreed to the association. If you have enabled the User-based data (Google Demand sources) control within Ad Exchange rules, information from signed-in users' Google Accounts may be used to improve ad targeting, which may lead to an increase in revenue over time.

    This publisher control will be activated after January 31, 2017.
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