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DFP Premium and Ad Exchange Sell releases

June 26, 2017

DFP Premium

  • Improved notifications for programmatic proposals
    DFP now provides improved alerts when programmatic proposals need attention. DFP alerts direct you to proposals that need updating, allowing you to ensure campaigns are finalized quickly.

Training and Help Center updates

  • What’s New in DFP
    The June 2017 edition of "What's New in DFP" is now live on Publisher University, topics covered include Opportunities in DFP reporting, MRC Accreditation labeling, changes to Ad Exchange impression counting methodology, system queries to identify “google_ad_slot”, simulating video ad requests, and easily adding third-party tracking URLs.

Coming soon...

  • The new Query Tool​

    Here’s a summary of the exciting enhancements we’re making to reporting functionality:

    • One location to build and edit reports
      To simplify your workflow and focus on saving query parameters rather than report results, “Queries” and “Reports” tabs will be merged. You can "Run" your report from query builder, and "Edit" directly from the results page, both in one location. 

    • New report type: Ad Exchange Historical
      Create Ad Exchange reports in DFP by selecting the Ad Exchange Historical report type.

    • Enhanced Dimension picker
      Use the new “Recently Used” category to view the most frequently selected dimensions, or switch to view specific categories. Mouse over any dimension to view its definition.

    • Enhanced Metric picker
      To make it faster to create queries, your most 'Recently Used' metrics will be available by default. To minimize confusion and boost clarity, mouse over any metric to view its definition.

  • New templates for programmatic native
    New programmatic native templates are coming soon. When adding a style, you’ll click Change template to see the new presets based on common native layouts.

  • Retiring the AdMob line item type
    On July 30, 2017, DoubleClick for Publishers will stop delivering AdMob line items. AdMob line items you’ve already created will remain in DFP, but the ability to create new AdMob line items will be removed. Use the Ad Exchange line item type or AdMob campaigns, instead.

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