DFP Premium and Ad Exchange Sell releases
- What’s New in Ad Exchange, August 2016
The August 2016 edition of "What's New in Ad Exchange" is now live on Publisher University. In this training video, we explore the most recent updates to Ad Exchange, including renamed dimensions in the Query Tool, a new set of data collection and targeting controls to Blocking rules, along with updated UI language for existing controls, the addition of advertiser brand details to the Creative Review tool, and the addition of bid filter detail to the Deal Check report.
- Ad Exchange in DoubleClick for Publishers
Ad Exchange users will soon enjoy access to Ad Exchange product features in DoubleClick for Publishers. This will unify the user workflow and reduce the need to access separate products. The current Ad Exchange interface will remain available and unchanged.
- Deprecating Mobile ad network creative type
The Mobile ad network creative type allows publishers to traffic ad network tags that are called server-side by DFP. However, with the widespread availability of Mediation and exchange bidding, this creative type is now largely obsolete. As a result, the Mobile ad network creative type will be deprecated in DFP on September 8. If your network is using it, we recommend discussing your options and timing with DFP support, such as re-trafficking with an alternative creative type.
- Code snippet deprecation for Ad Exchange line items
In the coming weeks, we'll be removing the Ad Exchange "code snippet" text box in creative settings, as well as the "channels" and "Ad Exchange Tag ID" text boxes for Ad Exchange video line items, for publishers who aren't already using these fields. The code snippet is no longer needed, as you can now use Ad Exchanges rules to target DFP inventory (such as ad units, placements, and key-values) instead. This is part of an eventual deprecation of this field for all publishers.
- DFP Limits dashboard
The limits dashboard will allow network administrators to quickly view system limits that apply to your network and whether you're close to reaching them.