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Add a company profile

A company is typically an advertiser or agency that buys ad space and supplies the creatives for line items. Some companies you add to DFP might also be partners with whom you have revenue sharing or ad serving relationships.

Each order is associated with a company (advertiser or agency), and you can invite company contacts to view reports about their campaigns.

To add a company, such as an advertiser or agency, to DoubleClick for Publishers:

  1. On the Admin tab, click Companies in the left-hand panel.
  2. Click New company.
  3. Select the company type.
    You can't change company type once you save the company information.
  4. Enter the company name.
  5. You have the option to apply labels to advertisers. Labels applied to advertisers can be used to manage competitive exclusion, which prevents line items from competing advertisers from serving to the same time.
  6. Optionally include general contact information for the company, such as phone, email and street address.
  7. Click Save.

Company types

The company type depends on the organization's business function and what your relationship is to that organization. In addition to advertisers and agencies, some companies can be other publishers or organizations with which you have a business relationship, which is managed in DoubleClick for Publishers. Some company types are only available if you have additional features enabled in your DoubleClick for Publishers environment.

Ad network: Company representing multiple advertisers and agencies.

Advertiser: Advertising organization purchasing your site inventory.

Agency: Organization managing ad accounts for clients.

House advertiser: Organization in your company representing ads that promote your site.

House agency: Organization in your company managing ad accounts that promote your site.


DFP partner management

DFP Video

Both DFP customers, who have partner management enabled, and DFP Video customers have an additional company type from which to choose: the affiliate/distribution partner. DFP Video customers also have company types from which to choose that help them manage their video syndication business: content partners and rights holders.

Affiliate/distribution partner (DFP Video and partner management): A publisher who operates one or more sites within your ad network that is or must be treated as a discrete financial entity.

Content partner (DFP Video only): A content owner who provides media for distribution throughout your network.

Rights holders (DFP Video only): Rights holders are individuals or organizations that can expect a share of advertising revenue as a result of a legally recognized financial entitlement to a piece of content. You can associate rights holders to video content and enter a simple percentage revenue share for them.

You can learn more about partner management and financial terms in Get started with financial terms. For more details about these company types and the additional information associated with them, see Create partners and rights holders.

Check out the DFP Admin Fundamentals training module. 

Note: Some content might not apply to DFP Small Business.

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