About Comparison Shopping Service Center

About Comparison Shopping Service Center [Hero Image]

In Comparison Shopping Service (CSS) program countries, merchants participate in Shopping ads through one or several Comparison Shopping Services (CSSs) of their choice. Some CSSs manage product data and campaigns on behalf of the merchant, while others provide tools allowing merchants to manage their setup themselves.

Comparison Shopping Service Center (CSS Center) allows CSSs to gain an overview of their business, manage merchant accounts, view performance data, and explore opportunities for the merchants they represent.



With CSS Center, CSSs can:

  1. Access all Merchant Center accounts that you manage through a single point of entry
  2. Access information in aggregate when viewing all associated accounts
  3. Deep dive into any specific CSS domain
  4. Identify potential issues at an aggregate level and examine reasons for disapproval
  5. Manage CSS users and control access to affiliated CSS domains and associated merchants
  6. Enable CSS to participate in the CSS product pages opportunity


All CSSs that have signed up as a CSS on Google have access to CSS Center.

Learn how to sign up as a Comparison Shopping Service

How it works

CSS Center is a free platform on which you can get an aggregated view of the merchant accounts you manage, review account activity, and manage key settings.


Program and policy requirements

To use CSS Center, you'll need to follow certain policies and requirements including:

Note that separate policy requirements apply to using Merchant Center.

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