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How to use a service area on Google for service-area & hybrid businesses

When you list your service area, it lets customers know the geographic area where you can provide your products and services.

Important: If you don't serve customers at your business address, do not enter an address under the "Info" tab in Business Profile Manager. Leave the "business location" field blank.

To use a service area, your business must be one of the following business types:

  • Service-area business: A business that visits or delivers to customers directly, but doesn’t serve customers at their business address. 
    • For example, businesses like cleaning services or plumbers. 
    • Service-area businesses can only create one profile for the metropolitan area that they serve.
  • Hybrid business: A business that serves customers at their business address, but also directly visits or delivers to customers. If your business doesn’t have permanent on-site signage, it's not eligible as a storefront and should be listed as a service-area business.
    • For example, a dine-in restaurant that also delivers food. 
    • Hybrid businesses can show their storefront address, set their hours for when they're staffed at that address, and designate a service area.

Reach more customers for your service-area business

To expand your digital presence, you can run an ad with Local Services. Local Services Ads help you advertise your business on Google and receive leads directly from potential customers. You can receive these leads through phone calls or messages in response to your ad. Learn more about Local Services Ads.

Sign up for Local Services ads

How it works

You can’t set your service-area as a distance around your business. If you previously set up your service area in this way, you can’t edit it. Instead, you must specify your service -area by city, postal code, or another type of area.

Keep in mind:

  • You can have up to 20 service areas.
  • The boundaries of your overall area should not extend farther than about 2 hours of driving time from where your business is based.

If you change your business type from a storefront to a service-area business or hybrid business, keep in mind:

  • If you do serve customers at your business address and also have a service area: Enter both your address and service area.
  • If you don't serve customers at your business address: Clear the address field and only enter your service area.

Manage service areas for your business

Create & verify a service-area business
  1. On your computer, sign in to Business Profile Manager
    • Make sure you're signed in with the account you used to sign up for Business Profile.
  2. Open the “Manage locations” tab.
  3. Click Add location and then Add single location.
  4. Enter your business name. If you don’t find your business, enter your business information.
  5. Indicate whether you serve customers at your location:
    • If you have a service-area business: Select No.
    • If you have a hybrid business: Select Yes.
  6. Select your service areas or enter your own.
  7. Enter your phone number and website.
  8. Click Finish.
  9. Choose whether to begin the verification process now or later:
    • To start the verification process immediately: Enter your business mailing address. This address doesn’t appear externally to your customers and is only used for verification.
    • To start the verification process later: Select Verify later.
  10. If you select Verify later, you must return to your account to complete your business verification.
Add or edit a service area from Google Search
  1. On your computer, sign in to the Google Account you use to manage your Business Profile.
  2. To find your Business Profile, search on Google for your exact business name. You can also search for “my business.”
    • If needed, to open your Business Profile, select View profile.
  3. Click Edit Profile and then Business Information.
  4. Click Location and areas.
  5. Click Edit Edit.
  6. Click on suggested service areas or type in a service area.
    • Tip: You can set up to 20 service areas based on the cities, postal codes, or other areas that you serve. 
  7. When you’re finished, click Save.
Remove a service area
  1. On your computer, sign in to Business Profile Manager.
  2. If you have multiple locations, open the location you want to manage.
  3. In the left menu, click Info.
  4. In the service area section, click Edit Edit.
  5. Next to each service area you want to remove, click Remove Remove. To remove all service areas at once, click Clear service areas.
  6. Click Apply.
Tip: To remove all your service areas, you must be a storefront business with your business address entered in your Business Profile. Learn how to add or edit your business address for your profile.
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