Managing location groups

This article is for agencies who manage multiple listings with an organisation account. If you're not managing listings for an agency, learn more about location groups here instead.

A location group is a select group of business listings that's collectively managed by an organisation or user group. Sorting your locations into groups makes it easier to manage multiple locations and keep them organised. You can apply changes and share access to multiple listings at once.

Here's a summary of the different role capabilities for location groups:

Capability Organisation owner Organisation member User group owner User group member
Create a location group
Edit location group name
Add locations
Transfer locations    
Send request to manage locations
View invitations received to manage locations
Delete location group    

Create a location group

To create a new location group:

  1. Sign in to Google My Business.
  2. Click Manage locations. (If you're part of multiple organisations, make sure that you choose the right organisation first.)
  3. Click Create location group.
  4. Enter the name of your group.
  5. Click Create.
  6. Start adding locations.

Add a new location to a location group

To add a new location to an existing location group:

  1. Sign in to Google My Business.
  2. Click Manage locations. (If you're part of multiple organisations, make sure that you choose the right organisation first.)
  3. Use the drop-down menu to choose a location group.
  4. Click Add location.
  5. Enter the business name, location and other details.
  6. Follow the prompts to create the new listing.

Add a location to additional location groups

An existing location can be added to multiple location groups. To allow additional location groups to manage an existing location:

  1. Sign in to Google My Business.
  2. Click Manage locations. (If you're part of multiple organisations, make sure that you choose the right organisation first.)
  3. Use the drop-down menu to choose a location group.
  4. Click the location that you want to manage.
  5. Click Users from the menu.
  6. In the top right-hand corner, click Invite new users Invite new users, then choose Add one of your groups. (If you don't see the Invite new users icon, this means that the location owner hasn't granted you the appropriate level of access.)
  7. Choose the location group and role, then click Add.

Transfer locations to a location group

To transfer existing locations to a location group:

  1. Sign in to Google My Business.
  2. Click Manage locations. (If you're part of multiple organisations, make sure that you choose the right organisation first.)
  3. Use the drop-down menu to choose a location group.
  4. Tick the box next to each location that you want to transfer.
  5. From the Actions drop-down menu, select Transfer Location.
  6. Select a location group to transfer the location to.
  7. Click Transfer.

If you want to move a location from a personal account (not associated with an organisation) to an organisation account, follow these steps.

Locations with manager access are only eligible to transfer between location groups within organisation accounts if the following conditions are satisfied: 
  • The source and destination location groups are primary owned by the same organisation.
  • The logged-in user is an owner or member of that organisation.

View location group ID

To view the location group ID:

  1. Sign in to Google My Business.
  2. Click Manage locations. (If you're part of multiple organisations, make sure that you choose the right organisation first.)
  3. Use the drop-down menu to choose a location group.
  4. Click Details View details and manage users next to the location group name.
  5. You'll see the location group ID and other details.

Delete a location group

Before you delete a location group, you must first remove or transfer any locations within it. Deleting a location group can't be undone.

To delete a location group:

  1. Sign in to Google My Business.
  2. Click Manage locations. (If you're part of multiple organisations, make sure that you choose the right organisation first.)
  3. Use the drop-down menu to choose a location group.
  4. Click Details View details and manage users and then Delete location group.
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