Managing organizations

An organization lets you manage your company’s profile in Google My Business. Each company is allowed to have only one organization in Google My Business.

You can add people to your organization as owners or members. Here's a summary of the different capabilities of each role:

Capability Organization owner Organization member   
Add and remove organization members  
View organization details
Edit organization name
Delete organization  

Create an organization 

To create an organization in Google My Business:

  1. Go to business.google.com/agencysignup.
  2. Click Start now.
  3. Enter your agency’s website address.
  4. Sign in with an email address on your agency's domain.
  5. Confirm that this is your agency's primary Google My Business account.
  6. Enter more information about your agency and additional owners.
  7. Follow the prompts to create your organization.

About organization accounts

An organization account is a type of Google My Business account designed for third parties who are responsible for managing locations on behalf of business owners. Organization accounts can only manage a location after the location grants permission to the organization. Users within an organization account are responsible for managing locations. Before a user can be added to an organization, their account must not directly own any locations or location groups.

Add owners and members

Only the owner of an organization can add owners and members to it.

To add an owner or member to your organization:

  1. Sign in to Google My Business.
  2. Select the organization from the drop-down menu.
  3. Click Manage users.
  4. Add the email address of the user you want to invite. You can invite them to be an owner or member of the organization.

Remove owners and members

Only the owner of an organization can remove owners and members from it. 

To remove an owner or member from your organization:

  1. Sign in to Google My Business.
  2. Select the organization from the drop-down menu.
  3. Click Manage users.
  4. Click the X for the person you want to remove.
  5. Click Remove

View organization ID and other details

To view organization details:

  1. Sign in to Google My Business.
  2. Select the organization from the drop-down menu.
  3. Click the menu  for the organization and choose Details.
  4. You'll see the organization name, 10-digit organization ID, and other details.

Some user group members may not have access to see the organization ID. In this case, try contacting the organization owner for the organization ID.

Transfer primary ownership of an organization

To transfer primary ownership of an organization:

  1. Sign in to Google My Business.
  2. Select the organization from the drop-down menu.
  3. Click Manage users.
  4. Under "Organization", click Manage users.
  5. Locate the user you want to transfer ownership to.
  6. Click the dropdown menu next to the user's name and choose Primary Owner.
  7. Click Transfer to confirm that you want to make this user the primary owner.
  8. Click Done.

Delete an organization

Before you delete an organization, you must first remove or transfer any locations and users within it. Deleting an organization can't be undone.

To delete an organization:

  1. Sign in to Google My Business.
  2. Select the organization from the drop-down menu.
  3. Click the menu  for the organization and choose Details.
  4. Click Delete organization.
  5. Click Delete to confirm that you want to delete the organization. 
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