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Manage agency business groups

This article is for agencies who manage multiple profiles with an organisation account. If you're not managing profiles for an agency, learn more about business groups here instead.

A business group is a select group of business profiles that's collectively managed by an organisation or user group. Sorting your locations into groups makes it easier to manage multiple locations and keep them organised. You can apply changes and share access to multiple profiles at once.

Here's a summary of the different role capabilities for business groups:

Capability Organisation owner Organisation member User group owner User group member
Create a group
Edit business group name
Add locations
Transfer locations    
Send request to manage locations
View invitations received to manage locations
Delete a group    

Create a business group

To create a new business group:

  1. Sign in to Google My Business.
  2. At the top left, click the 'Businesses' tab. (If you're part of multiple organisations, make sure that you choose the right organisation first.)
  3. Click Create group.
  4. Enter the name of your group.
  5. Click Create.
  6. Start adding locations.

Add a new location to a business group

To add a new location to an existing business group:

  1. Sign in to Google My Business.
  2. At the top left, click the 'Businesses' tab. (If you're part of multiple organisations, make sure that you choose the right organisation first.)
  3. Use the drop-down menu to choose a business group. (If a business group is owned by a bulk verified account, a green tick will show next to it.)
  4. Click Add location.
  5. Enter the business name, location and other details.
  6. Follow the prompts to create the new profile.

Add a location to additional business groups

An existing location can be added to multiple business groups. To allow additional business groups to manage an existing location:

  1. Sign in to Google My Business.
  2. At the top left, click the 'Businesses' tab. (If you're part of multiple organisations, make sure that you choose the right organisation first.)
  3. Use the drop-down menu to choose a business group. (If a business group is owned by a bulk verified account, a green tick will show next to it.)
  4. Click the location that you want to manage.
  5. Click Users from the menu.
  6. In the top right-hand corner, click Invite new users Invite new users, then choose Add one of your groups. (If you can't find the Invite new users icon, this means that the location owner hasn't granted you the appropriate level of access.)
  7. Choose the business group and role, then click Add.

Transfer locations to a business group

To transfer existing locations to a business group:

  1. Sign in to Google My Business.
  2. At the top left, click the 'Businesses' tab. (If you're part of multiple organisations, make sure to choose the right organisation first.) 
  3. Use the drop-down menu to choose a business group. (If a business group is owned by a bulk verified account, a green tick will show next to it.)
  4. Tick the box next to each location that you want to transfer.
  5. From the Actions drop-down menu, select Transfer location.
  6. Select a business group to transfer the location to.
  7. Click Transfer.

If you want to move a location from a personal account (not associated with an organisation) to an organisation account, follow these steps.

Locations with manager access are only eligible to transfer between business groups within organisation accounts if the following conditions are satisfied: 
  • The source and destination business groups are primary owned by the same organisation.
  • The logged-in user is an owner or member of that organisation.

View business group ID

To view the business group ID:

  1. Sign in to Google My Business.
  2. At the top left, click the 'Businesses' tab. (If you're part of multiple organisations, make sure that you choose the right organisation first.)
  3. Use the drop-down menu to choose a business group. (If a business group is owned by a bulk verified account, a green tick will show next to it.)
  4. Click 'Group settings' next to the business group name.
  5. You'll find the business group ID and other details.

Delete a business group

Before you delete a business group, you must first remove or transfer any locations within it. Deleting a business group can't be undone.

To delete a business group:

  1. Sign in to Google My Business.
  2. At the top left, click the 'Businesses' tab. (If you're part of multiple organisations, make sure that you choose the right organisation first.)
  3. Use the drop-down menu to choose a business group. (If a business group is owned by a bulk verified account, a green tick will show next to it.)
  4. Click 'Group settings' and then Delete group.
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