Set up bookings through a provider

Tip: We plan to update the metrics we share to provide the most useful data from Business Profiles. Learn more about changes to Insights data.

When you manage your bookings through another booking provider, you get web and app services that seamlessly use your customer’s Google Account. Your customers also benefit from automatic booking reminders and built-in integration with Google products like Calendar. 

You can find all books made through Reserve with Google in the Bookings tab in your Business Profile.

Manage your Bookings on Business Profile Manager

Turn on bookings

If you don’t work with a provider to manage your bookings, you can choose one of our supported scheduling providers.

Learn about how to offer your services online.

To choose a Business Profile provider:

  1. On your computer, sign in to Business Profile Manager. If you have multiple locations, open the one you’d like to manage.
  2. From the menu, click Bookings. If you don't see this tab, then bookings aren’t available for your business category or region.
  3. Sign up with your provider of choice. 

Your scheduling provider account is automatically linked to your Business Profile within one week. After you link your accounts, you can schedule bookings through Google.

If you already use a scheduling provider, you're automatically eligible to receive bookings. In your Business Profile Bookings tab, you can see your booking history made with your provider in Reserve with Google.

Important: Fees may be applied by your scheduling provider when you book through Google. Check with your provider for more details.

Turn off bookings

Contact your scheduling provider to remove online bookings through Google. Keep in mind that if you turn off booking, you impact any services you offer online, like classes or virtual estimates.

Mark a location as temporarily closed

To make your profile appear as temporarily closed on Google Maps and Search:

  1. On your computer, sign in to Business Profile Manager.
  2. In the menu on the left, click Info.
  3. To the right, point to the section “Close this business on Google.”
    • To expand this section you might need to click the arrow.
  4. Click Mark as temporarily closed.

Share your Bookings link

Booking links allow your customers to easily book anywhere they can find your business. You can share your booking link on Instagram profiles, Yelp, Facebook pages, or your website.

To share your booking link with customers:

  1. On your phone, open the Google My Business app.
  2. Tap the Bookings tab.
  3. In the top right, tap the Menu and then Share booking link. To send your booking link directly to a customer, copy and paste the link.

Manage your customers & bookings

Work with your scheduling provider to update your customer information or modify a booking.

View your bookings insights

You can find insights for bookings scheduled through Reserve with Google only. For bookings scheduled through your provider, you can find insights on the scheduling provider’s website.

Important: Businesses in the dining category can't access Insights for bookings.

Manage your services

If you want to have group classes or manage service availability in bulk, you can do so through a scheduling provider. To manage your services, go to your scheduling provider’s website.

Manage your Bookings directly on Google

  1. Sign in to the Google Account you use to manage your Business Profile.
  2. To find your Business Profile, search on Google for your exact business name. You can also search for my business.
  3. If needed, to manage your Business Profile, select View profile.
  4. Click Edit Profile and then Booking.
  5. To add the bookings feature to your profile, click Get started and follow the onscreen prompts to set up a waitlist with an eligible third-party provider.

If you’ve already set up bookings:

  • To manage bookings for a specific provider, next to the name of the provider, click Manage bookings.
  • To add another bookings provider, click Add provider.
  • To find data about bookings performance, click View performance.

Tip: If you haven't signed up with a provider, you'll be invited to sign up. If you've already signed up for Bookings with a provider, you will find a summary of your Bookings and performance info.

Manage your Waitlists directly on Google

  1. Sign in to the Google Account you use to manage your Business Profile.
  2. To find your Business Profile, search on Google for your exact business name. You can also search for "my business." 
    • If needed, to manage your Business Profile, click View profile.
  3. Click Edit profile and then Waitlists.
  4. To add the waitlist feature to your profile, click Get started. Follow the onscreen prompts to set up a waitlist with an eligible third-party provider.

If you’ve already set up a waitlist:

  • To manage a waitlist for a specific provider, click Manage bookings next to the name of the provider.
  • To add another waitlist provider, click Add provider.
  • To find data about waitlist performance, click View performance.

Important: 

  • To use the waitlist feature, you must sign up with a third-party Reserve with Google partner.
  • To remove the Join waitlist button from your profile, you must unregister directly with the third-party provider.

Related links

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Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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