Photo guidelines for bulk-verified profiles

Summary: You’ll probably want to add photos to your locations, even if you manage in bulk. Make sure that your photos are the right size and right format, are placed in your spreadsheet correctly, and comply with the other guidelines below.

When adding a photo to your location on your spreadsheet, keep in mind the following guidelines:

  • Photos must be in one of these formats: JPG, PNG, TIFF, BMP.
  • Each photo must be smaller than 5MB.
  • We recommend adding photos that are larger than 720 x 720 pixels and smaller than 3000 x 3000 pixels.
  • The longer dimension of the photo should be no more than twice the shorter dimension. Landscape photos look better than portrait photos on Google products.
  • Each location can have no more than 25 additional photos.
  • The photo should be in focus, well-lit, have no photoshop alterations, and no excessive use of filters. The image should represent reality.

If your photos don't fit these standards, we may not be able to display them on Google products.

Preferred photo

Your Preferred photo is the photo that you want to appear first to users on Maps and Search results. Designate which photo you’d like to serve as your Preferred photo by entering “Logo” or “Cover” in the “Preferred photo” column of your spreadsheet. If you leave the “Preferred photo” cell blank for any location, your logo will be used.


Your logo can help customers identify the look and feel of your business when it appears alongside other photos associated with your location, and can help tell your business’s story.

Ranking of photos

We use several different signals to rank these photos, including size, quality, and content of the photo, to show users the most helpful pictures of a business. We try to put the very best photos of a business first. Factors taken into account in the ranking algorithm include:

  • Resolution: is the image big enough?
  • Aspect ratio: is it too wide or too tall?
  • Focus: is the image blurry?
  • Contrast: is the image dull or vibrant?
  • Source: is the image from the business owner or a 3rd party?

Photos from business owners who are verified will often, though not always, rank higher than other photos from third parties.

Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.

Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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