Manage social media links

Share more about your business with social media links. You can now manage which social media links are displayed to  customers on your Google Business Profile. 

Important: Social media links are currently available for select regions and may not be available for your Business Profile currently.

You can add one of each of the following social media links to your Business Profile:

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • TikTok
  • X (formerly known as Twitter)
  • YouTube
Social media links formats

 Social media links in Google Business Profile should respect the below formats.

Social Profile Format

Facebook

https://www.facebook.com/{username}

Learn more about Facebook URL guidelines.

Instagram

https://www.instagram.com/{username}

Learn more about Instagram URL guidelines

LinkedIn

https://www.linkedin.com/in/{username}
https://www.linkedin.com/company/{username}

Learn more about LinkedIn URL guidelines.

Pinterest

https://www.pinterest.com/{username}

Learn more about Pinterest URL guidelines.

TikTok

https://www.tiktok.com/{username}

Learn more about TikTok URL guidelines.

X (formerly known as Twitter)

https://www.twitter.com/{username}

Learn more about X URL guidelines.

YouTube

https://www.youtube.com/channel/{username}
https://www.youtube.com/user/{username}
https://www.youtube.com/@{username}

Learn more about YouTube guidelines.

Add social media links

You can add one link per social media site. For example, you can add one Facebook and one YouTube link to your Business Profile. To add a social media link:

  1. Go to your Business Profile. Learn how to find your profile.
  2. Click Edit profile and thenBusiness information and then Contact.
  3. To edit, click Social profiles and then Down arrow Down arrow.
  4. In the drop down that opens, select the social media link you would like to add.
  5. In the web address field, add the link.
  6. Click Save.

Edit social media links

  1. Go to your Business Profile. Learn how to find your profile.
  2. Click Edit profile and then Business information and then Contact.
  3. To edit, click Social profiles.
  4. Update the web address field for the social media link you'd like to update.
    • Tip: To find the correct format for social media links, refer to the table above.
  5. Click Save.

Remove social media links

  1. Go to your Business Profile. Learn how to find your profile.
  2. Click Edit profile and then Business information and then Contact.
  3. In “Social profiles” next to the profile you want to remove, click Trash Trash.
  4. Click Save.

Tips:

FAQ

Can I add the same social media link to multiple Business Profiles?
Yes. Different Business Profiles can use the same social media link.
In my Business Profile, can I add multiple social media links from the same platform?
You can add one link per social media site.
Is it possible to update social media links in bulk?
You can update social media links for one business at a time on Search or Maps or use the API to manage multiple locations at once.
Can I find the performance of user interaction with each social media link, like clicks?
Performance metrics for social media links aren’t available at this time.
Can I manage social media links through API?
You can manage your social media links and more via the API. Learn more about API updates.
Why is my edit rejected?
In some instances, links that are moderated, duplicated, invalid, or unsupported aren’t saved.

Related resources

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Get help from Small Business Advisors

Want to receive one-on-one guidance and tailored recommendations on how to make the most out of your Business Profile? Try booking an appointment with Small Business Advisors.


Important: This service cannot troubleshoot issues, including Business Profile verification or suspension, or Google Ads billing.

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