Use promo codes to offer free or discounted eBooks and audiobooks

Google Play partners can sell books in certain countries. The features described here aren't available everywhere.

You can give customers a promo code for a free or discounted eBook or audiobook. You can create up to 5,000 codes per campaign and up to three promo code campaigns per month.

Where promo codes are available

  • Promo codes are available in selected countries.
  • Promo codes can be offered in any eligible country where your books are for sale.

Learn where promo codes are available.

Get started with promo codes

Important: To manage promotions, you must have book catalogue or admin access. To accept the Terms of Service, you must have admin access. Learn more about account types.
  1. In the Partner Centre, click Promotions.
  2. If you get a pop-up window, accept the Terms of Service.
Create a new promo code campaign
  1. In the Partner Centre, click Promotions.
  2. Click New promotion.
  3. Select Promo code.
  4. Enter this information:
    • Promotion name: Only shown to you.
    • Start date: Any date from today to a year from today.
    • End date: Up to three years from the start date. The promotion ends at 11.59 p.m. on the end date, based on the country that you choose.
    • Discount type:
      • Free: Customers can redeem the offer to receive the book at no cost to them.
      • Percentage off (eBooks only): Customers get a percentage discount on the list price of the book. You can choose the percentage.
      • Fixed price: Customers can get the book at a new fixed price.
    • Book details:
      • Identifier: Add one or more ISBNs or GGKEYs.
        • If you include multiple books in a promotion: Customers can only use the promotion on one book.
      • Countries available: To find the current list price of the book in a country, select the country.
    • Countries: Select one or more countries to run your promotion in.
      • Customers from the selected countries can redeem this promo code.
      • All books included in your promotion must be available in every country that you select.
    • Code type: Choose the code type.
      • One code: The same code is used for all customers. Individual customers can only redeem the code once.
        • Enter the number of uses per code.
      • Multiple codes: A unique code is automatically generated for each customer. Individual customers can only redeem their code once.
        • Enter the number of codes to be generated.
  5. Click Create code.
Important: You can pause or resume a campaign that you’ve created, but you can’t edit the details. 
Share your promo codes

For a promotion that uses one code (the same code for all customers):

  1. In the Partner Centre, click Promotions.
  2. At the top, click the Promo codes tab.
  3. Select the promotion that you want to share. You can copy the 'Play Store redemption URL' that takes the customer to the Play Store with the code already filled in. You can also share the code and the URL play.google.com/redeem for the user to enter the code.
  4. Inform the customer of the terms of the promotion:
    • Eligibility requirements
    • Discount percentage or price
    • Start date
    • End date
    • Books included
    • Whether codes can be shared

For a promotion that uses multiple codes (a unique code for each customer):

  1. In the Partner Centre, click Promotions.
  2. At the top, click the Promo codes tab.
  3. Select the promotion that you want to share.
  4. To show the codes and corresponding URLs, next to 'Codes', click Download codes (.csv).
  5. Inform the customer of the terms of the promotion:
    • Eligibility requirements
    • Discount percentage or price
    • Start date
    • End date
    • Books included
    • Whether codes can be shared

Tips:

  • You can also give the code to the customer, which they can redeem from the Google Play redemption page.
  • To test your promo codes:
    1. Create one extra code.
    2. Redeem the code as a customer.
Review your promo code campaigns
  1. In the Partner Centre, click Promotions.
  2. At the top, click the Promo codes tab.
  3. Select the promotion that you want to review.
    • For a promotion that uses one code (the same code for all customers), review the:
      • Code
      • URL, which is a direct link to the Play Store with the code automatically filled in
      • Number of redemptions
    • For a promotion that uses multiple codes (a unique code for each customer), review the:
      • Link to a downloadable CSV file with the codes and corresponding URLs
      • Number of redemptions
Tip: You can also find your redemptions in the Partner Centre in the 'Analytics and reports' tab, under 'Transaction report'.
Pause or resume your promo code campaigns

To pause a campaign:

  1. In the Partner Centre, click Promotions.
  2. At the top, click the Promo codes tab.
  3. Select the promotion that you want to pause.
  4. Click Edit promotion and then Pause.

To resume a campaign:

  1. In the Partner Centre, click Promotions.
  2. At the top, click the Promo codes tab.
  3. Select the promotion that you want to resume.
  4. Click Edit promotion and then Resume.
Tip: When you pause a promotion, customers can't redeem codes. However, customers who have already redeemed codes can still open their eBooks or audiobooks. 
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