Book prices

Prices are required for each book you wish to sell on Google Play. To sell books, you also need to complete a one-time setup of your account-level payment settings. If you want to edit prices for multiple books, you can use a spreadsheet.

For Partners who use ONIX, any changes you make in the Partner Center should also be made in your ONIX feed. The next time you send an ONIX feed, the information you provided via ONIX will overwrite your current settings.

Some features described on this page may not be available, as selling books on Google Play is limited to certain countries/regions.

Add a price to your book

  1. Sign in to the Partner Center.
  2. Select Book Catalog.
  3. Select Pricing and then Add a price.
  4. Choose the currency.
  5. Enter the price.
  6. Select the list of countries/regions where this price should apply.
    • Enter the country/region name to find matches. To exclude countries from sales, select countries you want to leave off the list.

To list countries that use a different currency than the one you specified, enable currency conversion. Your converted prices will be based on your list price. The default value WORLD applies this price to all possible countries.

Tip: Accounts created after July 2014 have currency conversion turned on by default.

In the “Effective prices” section of the new Partner Center, you can find:

  • Country
  • List price
  • Base price
  • Your revenue
  • Effective dates

Tip: If you don’t use the currency conversion tool, you need to provide separate list prices in the appropriate currency for each country.

If you provide a list price but your account shows an error message such as "Pricing information is missing or not applicable," you may need to check the settings in the Partner Center. For more help, you can use the Play Books troubleshooter.

Edit more price settings

To access additional settings:

  1. Select More details/Show additional settings.
  2. Add, edit, or delete prices.
    • To delete a price, select the X of each row.
  3. Select Save.



Is tax included?

Check this box or select Yes if your price is tax-inclusive. If you leave this box unchecked and provide tax-exclusive prices, Google calculates the appropriate prices to charge to buyers, including applicable taxes.

Do fixed price laws apply?

Check this box or select Yes if you're subject to fixed book price laws in the countries where this price applies. This option is only available if you indicated that fixed price laws apply to one of your sales territories.

If you have a sales territory for countries with fixed price laws and a sales territory for other countries, provide separate prices for these sales territories.

Effective dates

This setting is only recommended when you need to set a new additional price when you already have an existing price set up as a fallback. An effective date in the future doesn’t make the book go on sale on that date. Use the On Sale Date field instead. Google must have a valid price for every day in the calendar once you publish the book.

If you want to schedule a price change in the future, enter the start and end dates for the period when the new price should be in effect. Use the format YYYY-MM-DD. The price will take effect at 00:00 (midnight) on the start date, and expire at 23:59 on the end date, according to the buyer's time zone.

  • Provide prices scheduled for the future at least one day in advance of the start date.
  • To make a price effective for one day only, use the same date for the start date and end date.
  • To make the new price permanent, leave the end date blank.
  • If you do include an end date and want your book to continue to be available for sale afterward, make sure your book has another price that will take effect immediately afterward.
  • For instructions on providing scheduled price changes via ONIX:
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