Pre-orders allow customers to order, but not read, your book before its release date. On the release date, customers who pre-ordered your book are charged for the purchase and they gain access to the book. Enabled pre-orders can help increase exposure and sales for a book.
Settings to enable pre-orders
Your book will be available for pre-order sales if you specify a future on sale date up to a year in advance, and you provide all other necessary settings and files. You can provide an on sale date either on the Metadata/Book info tab for a book or by the use of a spreadsheet.
This setting doesn't affect your book's preview availability on Google Books.
To change your book's preview availability before the sale date:
- Sign in to the Partner Center.
- On the left, click Book Catalog.
- Click the title you want to make the change.
- On the left, click Book Info Settings Show advanced settings.
- Under “Allow preview before on sale date,” click No.
Due to variable process time and other factors, Google can't guarantee that a book will be available for pre-order sales during a specific time range. We recommend that you send us your book as soon as you can. As it can take up to 48 hours to process a .pdf or .epub file, plan accordingly.
Tip: If you change a book's price after a customer pre-orders it, the customer will be charged the lower of the 2 prices when the eBook is delivered.
Status of pre-orders within your account and on Google Play
When your book is available for pre-order, its status will display as "Live on Google Play" in your Book Catalog and will display as "Preorderable on Google Play" in spreadsheets and on the Summary tab for the book. When you view the book on Google Play, you'll see a Pre-order button with the price. Note that potential buyers won't have the option to read a sample of the book until the on-sale date.
Pre-orders are tracked in your Google Play sales reports, where you can see if a pre-order has been placed, fulfilled, or canceled. Because customers aren't charged for pre-orders until the release date, these purchases will only appear in your sales summary reports and earnings reports once the books have been digitally delivered to the customers. We're currently working to offer more direct reports and insights into pre-orders within your account.