Announcements

Updates and announcements for September 2018


Highlights

Real-time bidding updates

Policy updates

Additional updates


View the announcement archives

 

  Highlights 

 

Ads.txt enforcement
AdX no longer monetize unauthorized traffic, which means that Authorized Buyers shouldn't see any bid requests for impressions where the seller's account ID is not included in the domain's ads.txt file. If the domain does not have an ads.txt file, there is no change and we will still send callouts as normal. Learn more about Ads.txt - Authorized Digital Sellers

AMPHTML ads
AMPHTML ads are a new, better way of building, delivering and measuring ads that are faster, lighter and more secure. AMPHTML ads are ads built using AMP-HTML and use many of the smart components that make AMP pages fast. Learn more about AMPHTML ads

SSL
While Authorized Buyers is not officially only supporting SSL-compliant creatives, there has previously been an exception for China. At the end of June, Authorized Buyers will start enforcing this requirement strictly. Creatives that are not SSL-compliant will be disapproved globally. (Authorized buyers will still need to declare SSL in their bid response and non-SSL pretargeting will still be available). Learn more

MRAID3 beta
MRAID3 is now available in beta to publishers using the latest versions of the Google Mobile Ads SDK. Authorized Buyers can now run creatives that use MRAID3 methods, and have the creative check at render time if MRAID3 is supported. RTB Signals indicating MRAID version support will be supported at a later date. MRAID3 provides new capabilities for viewability and audibility measurement, as well as improvements to pre-loading, ad readiness, unloading, and more. Learn more iOS, Android

Sizeless verification
Authorized Buyers has started migrating to sizeless verification. With this change, a creative approval status will no longer be different for each of the ad sizes used for that given creative. All new creatives will obtain one unique approval status for all ad sizes. To help bidders recognize sizeless creatives from sizeful creatives, a new field called CreativeStatusIdentityType will be added to the SSR and API. Learn more API, SSR

Real-time bidding updates

Selective Callouts and Simplifying RTB Troubleshooting
In an effort to make the product simpler, easier to troubleshoot, and more transparent, in the coming weeks Selective Callouts will no longer be supported. This is an improvement for buyers who in some cases were losing access to callouts for which they would have submitted bids. In addition, the "Predicted to be ignored" model in the RTB Troubleshooting UI will no longer support granular reason breakouts. Note that QPS caps will continue to be respected as usual. Learn more about Selective Callouts. Learn more about the RTB Breakout UI.

Note on filtered bids from Private Auction
There are cases where the Private Auction bid you submitted is ineligible because of Private Auction settings. In these cases, your bid is also submitted to the Open Auction with the same creative to maximize your chance of winning.

Policy updates

New Bail Bonds policy will start being enforced in October
Following a broader Google announcement for AdWords, we will update the Other restricted businesses policy to prohibit advertising for bail bond services on Authorized Buyers. This policy will apply globally from October 2018. After the policy update, ads for bail bonds services, which notably include bail bond agents, bounty hunters, bail bondsman and bail bond financing will no longer be allowed. Advertising for legal services or legal representation will not be affected. Learn more

Additional updates

Selective Callouts and Online Efficient Callouts
Selective Callouts are not longer supported. Online Efficient Callouts has been activated for all accounts except for Amazon (pending discussion with Legal/account teams)

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