Updates and announcements for September 2018
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Selective Callouts and Simplifying RTB Troubleshooting
In an effort to make the product simpler, easier to troubleshoot, and more transparent, in the coming weeks Selective Callouts will no longer be supported. This is an improvement for buyers who in some cases were losing access to callouts for which they would have submitted bids. In addition, the "Predicted to be ignored" model in the RTB Troubleshooting UI will no longer support granular reason breakouts. Note that QPS caps will continue to be respected as usual. Learn more about Selective Callouts. Learn more about the RTB Breakout UI.
Note on filtered bids from Private Auction
There are cases where the Private Auction bid you submitted is ineligible because of Private Auction settings. In these cases, your bid is also submitted to the Open Auction with the same creative to maximize your chance of winning.
New Bail Bonds policy will start being enforced in October
Following a broader Google announcement for AdWords, we will update the Other restricted businesses policy to prohibit advertising for bail bond services on Authorized Buyers. This policy will apply globally from October 2018. After the policy update, ads for bail bonds services, which notably include bail bond agents, bounty hunters, bail bondsman and bail bond financing will no longer be allowed. Advertising for legal services or legal representation will not be affected. Learn more
Selective Callouts and Online Efficient Callouts
Selective Callouts are not longer supported. Online Efficient Callouts has been activated for all accounts except for Amazon (pending discussion with Legal/account teams)