Announcements

Updates and announcements for October 2018


Highlights

Real-time bidding updates

Policy updates


View the announcement archives

 

  Highlights 

 

  • Preferred Deals moving into Ad Manager
    From 10/31 onwards, legacy Preferred Deals that were not created in Google Ad Manager will become read-only and non-modifiable by the buyer or seller. Additionally, all legacy Preferred Deals will become inactive on 3/31/19.
     
  • Sizeless migration
    Authorized Buyers is nearly finished migrating to sizeless verification. With this change, a creative approval status will no longer be different for each of the ad sizes used for that given creative. All new creatives will obtain one unique approval status for all ad sizes. To help bidders recognize sizeless creatives from sizeful creatives, a new field called CreativeStatusIdentityType will be added to the SSR and API. Learn more API, SSR

Real-time bidding updates

  • Declaring restricted categories (including alcohol) now supported in OpenRTB
    A new OpenRTB extension has been added: BidExt.restricted_categories. This field should be used to specify the restricted categories for the ads that may be shown from the corresponding snippet. See ad-restricted-categories.txt for a list of restricted category IDs. In particular, declaration of attribute 33 is required for ads for alcohol to avoid creative disapproval. Learn more
     
  • New 'Excluded Creatives' field in OpenRTB and Google Protocol
    A new field that lists creatives that are disallowed to serve on this impression to help bidders reduce filtering and choose an alternative creative. Contact your account manager if you would like to enable this feature. Learn more
     
  • 'Store URL' now populated in OpenRTB
    In OpenRTB, App.storeurl is now populated on applicable requests. Learn more
     
  • Flattened Bid Requests for Video Pods in RTB
    “Flattening” separates publisher queries into distinct individual bid requests to make it easier to buy. For video pods specifically, instead of receiving one bid request for the entire commercial break (e.g. 3 minutes), Authorized Buyers will split it into several distinct bid requests, one for each ad opportunity within that commercial break.
     
  • BidExt.billing_id added as an OpenRTB extension
    Authorized Buyers is migrating away from the use of Bid.cid for specifying in a bid response which billing ID an impression should be attributed to, and migrating to a new extension: BidExt.billing_id field. We will continue to fall back on consuming Bid.cid for backward compatibility until bidders have migrated. Learn more

Policy updates

  • New Bail Bonds policy will start being enforced in October
    Following a broader Google announcement for AdWords, we will update the Other restricted businesses policy to prohibit advertising for bail bond services on Authorized Buyers. This policy will apply globally from October 2018. After the policy update, ads for bail bonds services, which notably include bail bond agents, bounty hunters, bail bondsman and bail bond financing will no longer be allowed. Advertising for legal services or legal representation will not be affected. Learn more

 

 

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