Looker Studio turns your data into informative, easy to read, easy to share, and fully customizable dashboards and reports. With Looker Studio you can:
- Easily connect to a variety of data sources.
- Visualize your data through highly configurable charts and tables.
- Share your insights with your team or with the world.
- Collaborate on reports with your team.
- Speed up your report creation process with built-in sample reports.
Visualize Universal Analytics in Looker Studio
To visualize and share your audiences, acquisitions, and behaviors data:
- Sign in to Google Analytics.
- Click Admin, and navigate to the account/property/view you wish to visualize.
- Integration with Looker Studio is only available for Web properties.
- Navigate to Customization > Dashboards or Customization > Custom reports.
- At the top of the page, click one of the links to open a Looker Studio template populated with your data.
Use the template
Here are some things you can do with the template:
- Use the filter controls at the top to refine the data. For example, set the Continent to North America, the Region to California, and the Channel to Direct, Organic Search, and Social.
- Change the date range. For example, use the preset options to select the last 7 days, or set a custom date range.
- Interact with the charts by using your mouse to explore the data. For example, some charts let you drill down by clicking a dimension value, or add optional metrics by selecting them from the chart header.
- Filter the report by clicking a slice in a Pie chart, or a bar in a Bar chart.
Customize the report in Looker Studio
To customize this report or share it with others, in the upper right, click Edit & Share.
If this is your first time connecting to Looker Studio, you'll need to authorize access and agree to the Terms of Service.
In a moment, you'll see the template opened in the Looker Studio visual editing tool. You are now the owner of this report, so you can add or change the charts, add pages to the report, and share the report with others.
To find your report later, visit lookerstudio.google.com.
Visualize GA4 in Looker Studio
You can create custom reports in Looker Studio to visualize your Google Analytics 4 data. Learn more.
Next steps
- Take a quick tutorial on creating reports in Looker Studio.
- Learn how to share your reports.
- View the report gallery to see more templates and learn what's possible with Looker Studio.
