Set up conversions

This help center article is part of the App + Web Property Beta.

App + Web properties are not currently supported in the Analytics app.

Conversions are the actions you want users to take in your app or on your site.

Analytics automatically identifies three events as conversions:

  • first_open
  • in_app_purchase
  • ecommerce_purchase

You can identify up to 15 events per property as conversions.

You can identify as conversions any of the events that Analytics collects automatically, or any of the events you define yourself.

Learn more about automatically collected events and events recommended for different businesses.

To identify existing events as conversions or to create new conversion events, follow these instructions.

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