[GA4] Enhanced measurement

Enhanced measurement events are only collected for websites (web data streams) and they don't count against the limit of 500 distinctly named events.

Enhanced measurement lets you measure interactions with your content by enabling options (events) in the Google Analytics interface. No code changes are required. When you enable these options for a web stream, your Google Analytics tag starts sending events right away.

Before turning on the enhanced measurement feature, be sure you understand each option and what data will be collected. You can also turn off specific measurement options. 

The following table explains when events are triggered, and which parameters are collected for each event.

You're required to ensure that no personally-identifiable information is collected.

 

Measurement option / event	Triggered...	parameters
Page views page_view	each time the page loads or the browser history state is changed by the active site This event is collected automatically. You cannot turn off collection. An advanced setting on this option controls whether the event is sent based on browser-history events. This measurement option listens for pushState, popState, and replaceState.	page_location (page URL), page_referrer (previous page URL)
Scrolls scroll	the first time a user reaches the bottom of each page (i.e., when a 90% vertical depth becomes visible)	No parameters are collected
Outbound clicks click	each time a user clicks a link that leads away from the current domain	link_classes, link_domain, link_id, link_url, outbound (boolean)
Site search view_search_results	each time a user performs a site search, indicated by the presence of a URL query parameter By default, the event is triggered based on the presence of one of the following 5 parameters in the URL: q s search query keyword You can optionally configure this option to look for search terms in other parameters.	search_term, optionally ‘q_<additional key="">’ (where <additional key=""> matches an additional query parameter you specify to be collected under advanced settings)
Video engagement video_start video_progress video_complete	For embedded YouTube videos that have JS API support enabled, the following events are triggered: video_start when the video starts playing video_progress when the video progresses past 10%, 25%, 50%, and 75% duration time video_complete when the video ends	video_current_time, video_duration, video_percent, video_provider, video_title, video_url, visible (boolean)
File downloads file_download	when a user clicks a link leading to a file (with a common file extension) of the following types: document text executable presentation compressed file video audio File extensions that match the following regex will trigger the event: pdf|xlsx?|docx?|txt|rtf|csv|exe|key|pp(s|t|tx)|7z|pkg|rar|gz|zip|avi|mov|mp4|mpe?g|wmv|midi?|mp3|wav|wma	file_extension, file_name, link_classes, link_domain, link_id, link_text, link_url

 

Enable or disable enhanced measurement events

1. Sign in to Google Analytics..
2. Click Admin, and navigate to the property you want to edit.
3. In the PROPERTY column, click Data Streams > Web.
4. Under ENHANCED MEASUREMENT, turn on the switch to enable all options.
   Click to edit individual options later if necessary.