Search
Clear search
Close search
Google apps
Main menu

Self-serve linking of Analytics 360 and DoubleClick Bid Manager

Link your Analytics 360 properties and DoubleClick Bid Manager advertisers.
This feature is only available in Google Analytics 360, part of the Google Analytics 360 Suite.
Learn more about the Google Analytics 360 Suite.
In this article:

About self-serve linking

Self-serve linking of Google Analytics 360 properties and DoubleClick Bid Manager (DBM) advertisers lets you create and manage the links from the Analytics 360 Admin section.

When you create the links, you can enable the following options:

  • Export Remarketing Audiences that you create in Analytics 360 to your DBM advertisers.
  • Import DBM campaign data to Analytics 360.

If you import campaign data, you also have the option to import aggregate DBM cost data (known as Revenue in DBM). If you choose to import cost data, only aggregate cost will be shared with Analytics; no breakdown of this aggregate cost will be available in your Analytics account. This aggregate cost data appears in Analytics 360 as the DBM Cost metric.

Auto-tagging of your destination URLs is automatically implemented.

You can link multiple DBM advertisers to a single Analytics 360 property. You can also link a single DBM advertiser to multiple Analytics 360 properties. You need to repeat the linking process for each separate Analytics 360 property.

Each link between a DBM advertiser and an Analytics 360 property is listed as a separate entity, and you can manage each link separately.

Reminder: Linking accounts enables authorized Analytics and DBM users to see data from both products.

Prerequisites

Before you can link Analytics 360 properties and DBM Advertisers, you need to enable Advertising Reporting Features.

You also need the following permissions in Analytics 360 and DBM to create, edit, and delete links.

Create

To create links, the same user/email address needs the following permissions:

  • Google Analytics 360 : Edit permission at the account or property level for the property you want to link
  • DoubleClick Bid Manager: Read & write permission for the Partner account that contains the Advertiser you want to link

Edit

To edit advanced settings (export Remarketing Audiences, import DBM campaign and cost data), the same user/email address needs the following permissions:

  • Google Analytics 360 : Edit permission at the account or property level for the property you want to link
  • DoubleClick Bid Manager: Read & write permission for the Partner account that contains the Advertiser you want to link

To edit a link name, and which Analytics 360 views are linked, you need only the following permission:

  • Google Analytics 360 : Edit permission for account or property where the link is established

Delete

To delete links, you need only the following permission:

  • Google Analytics 360 : Edit permission for account or property where the link is established

To create links between Analytics 360 properties and DBM Advertisers:

  1. Sign in to your Analytics 360 account.
  2. Click Admin, and navigate to the account and property you want to link.
  3. In the Property column, click DoubleClick Digital Marketing > DoubleClick Bid Manager Linking.
  4. Click + New DBM Link. You see a list of Advertisers that have not yet been linked, and for which you have read & write permissions.
  5. Select each advertiser you want to link to the current Analytics 360 property, then click Continue.
  6. Under Link title, enter the name you want to use for the link.

    Keep in mind that if you link more than one advertiser, then Analytics 360 creates multiple links with the same Link title, but you have the option to later edit the name for each link.

    Under Linked view(s), select the Analytics 360 reporting views you want to link. By default, no views are selected.

    Auto-tagging is automatically enabled when you save the link group so that Analytics 360 can associate sessions with DBM campaigns.
  7. Optionally, enable Advanced settings by checking the boxes next to each individual import or export setting.
  8. Click Create link(s).
Was this article helpful?
How can we improve it?
Google Analytics training and support resources

Check out our comprehensive list to learn more about Analytics solutions.