[UA] Universal Analytics

Universal Analytics is the most current data collection technology for web-based Analytics. It uses the analytics.js tracking code for websites, an SDK for mobile apps, and the Measurement Protocol for other digital devices.

Note: The latest generation of app reporting in Google Analytics works in conjunction with Firebase.

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Choose your own learning path

Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.

Start learning today!

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