[UA] About Universal Analytics

Universal Analytics refers to the previous generation of Analytics. This was the default property type for websites prior to October 14, 2020. Learn more.

Was this helpful?

How can we improve it?
true
Choose your own learning path

Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.

Start learning today!

Search
Clear search
Close search
Google apps
Main menu
14295535311146069416
true
Search Help Center
true
true
true
true
true
69256
false
false