This article is about Universal Analytics, which is going away. It's critical that you migrate your Universal Analytics property settings to Google Analytics 4, or you will begin to lose data on July 1, 2023 (July 1, 2024 for Analytics 360 properties). Learn how to migrate your settings.

Report on imported data

See imported data and standard collected data in the same reports

You can report on your imported data using standard reports or custom reports, depending on the type of data you've imported. The following table lists the import types and available reports for that type.

Uploaded data needs to be processed before it can show up in reports. Once processing is complete, it may take up to 24 hours before the imported data will begin to be applied to incoming hit data.

Import Type Available Reports
Refund Data Enhanced Ecommerce > Sales Performance*
User Data Custom
Campaign Data Acquisition > All Traffic > Source/Medium
Acquisition > Channels
Geographical Data Audience > Geo > Location
Content Data Custom
Product Data Enhanced Ecommerce > Product Performance*
Custom Data Custom
Cost Data Cost Analysis

*To access the Enhanced Ecommerce reports, you must be using Enhanced Ecommerce.

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