[UA] About the Cost Analysis Report

Compare ad cost and revenue across your paid marketing channels.

The Cost Analysis report shows session, cost, and revenue performance data for your paid non-Google marketing channels. The report compares the cost of each campaign with its associated revenue (from ecommerce and/or goal value) to calculate ROAS (Return on Ad Spend) and RPC (Revenue per Click). These metrics let you quickly see how each initiative performs.

The calculation for ROAS is ((ecommerce revenue + total goal value) / advertising cost).

In this article:

Access the Cost Analysis report

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Select Acquisition > Campaigns > Cost Analysis.

More about Cost Analysis

The Cost Analysis report shows metrics for "google/cpc" (Google Ads) and any other channel for which you upload cost data. For example, the report will display cost and performance metrics for non-Google search engine campaigns and keywords if you upload the associated cost data. Google Ads data appears as long as your Google Ads and Analytics accounts are linked, and the Google Ads cost data has been imported to the view you're looking at.

The Cost Analysis report analyzes costs for your non-Google ad campaigns. To see Google Ads cost metrics, use the Google Ads reports. If you have auto-tagging enabled, Google Ads cost data will already be available in those reports by default.

Learn how to upload click and cost data.

Link Google Ads and Analytics.

Analyze cost data with Attribution Modeling.

Learn more about the benefits of auto-tagging.

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