[UA] Analytics Training and Support [Legacy]

You are viewing a legacy article about Universal Analytics. Learn more about Google Analytics 4 replacing Universal Analytics


This article is about training and support resources Universal Analytics. For information about training and support resources for Google Analytics 4, go to [GA4] Google Analytics 4 account training guide and support.

These self-service options are available for users of Analytics Standard (the free version).

If you require support via email or phone, consider upgrading to Analytics 360.



Analytics logo Analytics Academy

Analytics Academy offers free, online courses on Analytics and other data analysis tools. You can use Analytics Academy to prepare for the Analytics Individual Qualification (IQ) exam—an industry recognized qualification.

Analytics logo Analytics Demo Account

The Analytics demo account is a fully functional Analytics account that any Google user can access. It's a great way to look at real business data and experiment with Analytics features.

YouTube logo Analytics YouTube Channel

The Analytics YouTube Channel offers videos on a number of different data analysis topics.

Blogger logo Analytics Blog

The Analytics Blog has articles on topics ranging from new features to analytics advice to upcoming industry events. You can click on topical labels to easily find what you need.

Google Marketing Platform Academy

Sign up to the Google Marketing Platform Academy to watch Live Streams and On-demand videos presented by our team of product experts who will help you get the most out of the Google Marketing Platform products and solutions, supporting your marketing efforts in an ever-changing landscape.

Google logo Analytics Help Center

The Analytics Help Center (the current page) documents all aspects of using Analytics including how to get started, best practices for analysis, and troubleshooting.

Analytics logo In-product Analytics Help Search

The Help Center Search in Analytics lets you look up support information from within the user interface. To access Help Search, click the "?" button in the upper-right corner.

Analytics logo In-product Contextual Help

You can activate contextual help articles and videos from within the Analytics user interface. Click the school icon icon near the upper right corner (currently only available in the Realtime reports).

Google Developers logo Google Developers

Google Developers for Analytics provides documentation for all the Analytics libraries, SDKs, and APIs. It also provides demos and tools.

Google Groups logo Analytics Discussion Forum

The Analytics Discussion Forum is a resource that allows you to talk to other Analytics practitioners and get help on specific Analytics topics.

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Choose your own learning path

Check out google.com/analytics/learn, a new resource to help you get the most out of Google Analytics 4. The new website includes videos, articles, and guided flows, and provides links to the Google Analytics Discord, Blog, YouTube channel, and GitHub repository.

Start learning today!

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