These self-service options are available for users of Analytics Standard (the free version).
If you require support via email or phone, consider upgrading to Analytics 360.
Analytics Academy offers free, online courses on Analytics and other data analysis tools. You can use Analytics Academy to prepare for the Analytics Individual Qualification (IQ) exam—an industry recognized qualification.
Analytics Demo Account
The Analytics demo account is a fully functional Analytics account that any Google user can access. It's a great way to look at real business data and experiment with Analytics features.
Analytics YouTube Channel
The Analytics YouTube Channel offers videos on a number of different data analysis topics.
The Analytics Blog has articles on topics ranging from new features to analytics advice to upcoming industry events. You can click on topical labels to easily find what you need.
Playbook for digital media managers
The Google Analytics team has developed a step-by-step playbook to help you get the most out of linking your Google Analytics and Google Ads accounts. Learn how to unlock deeper insights and create smarter Google Ads campaigns. Download the playbook
Google Marketing Platform Academy
Sign up to the Google Marketing Platform Academy to watch Live Streams and On-demand videos presented by our team of product experts who will help you get the most out of the Google Marketing Platform products and solutions, supporting your marketing efforts in an ever-changing landscape.
Analytics Help Center
The Analytics Help Center (the current page) documents all aspects of using Analytics including how to get started, best practices for analysis, and troubleshooting.
In-product Analytics Help Search
The Help Center Search in Analytics lets you look up support information from within the user interface. To access Help Search, click the "?" button in the upper-right corner.
In-product Contextual Help
You can activate contextual help articles and videos from within the Analytics user interface. Click the icon near the upper right corner (currently only available in the Realtime reports).
Analytics Discussion Forum
The Analytics Discussion Forum is a resource that allows you to talk to other Analytics practitioners and get help on specific Analytics topics.