About the Goal Flow report

The Goal Flow report shows the path your traffic travelled through a funnel towards a goal conversion. This report can help you see if users are navigating your content and completing a targeted objective as you expect them to.

Use the Goal Flow report to investigate questions like:

  • Where do users enter my funnel – at the first step, or are they jumping in somewhere in the middle?
  • Are there a lot of unexpected exits from a step in the middle of the funnel?
  • Is there a place where traffic loops back?
  • Is there one segment of traffic that acts differently from other segments? Is it converting more or less often?

If a segment of traffic behaves differently from the way you would like it to at any particular step, take a look at that content. You might find an element that doesn’t render properly or that the navigation from a user's perspective is different from what you expected when you set up your funnel. After an evaluation and making any necessary corrections, revisit the Goal Flow Report in a few weeks to see if the changes that you made improved the conversion rate for that specific Goal.

See Goal Flow

You must have set up Goals to use the Goal Flow Report, and you should combine Goals and Funnels for better information.

To see the Goal Flow report:

Next steps

For information about how to configure the report and use the different visualisation options, read Using Flow reports.