Connect TikTok to Google Analytics

Link your TikTok Ads account to Google Analytics to view performance and attribution data for your paid TikTok traffic directly within your Analytics interface.

1. In Admin, under “Product links”, click TikTok Links to begin the integration.
2. Click Link.

On this page

• Benefits
• Use-cases supported
• Before you begin
• Import campaign data from TikTok Ads

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Benefits

• Cross-channel measurement: Bridge the gap between TikTok ad spend and on-site customer behavior to see how your social media investments drive results.
• Centralized reporting: Ingest aggregate TikTok campaign and cost data (clicks, impressions, and costs) for unified multi-channel reporting.

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Use-cases supported

• Import campaign data: You can import campaign data from TikTok Ads to populate “Ads cost”, “Ads clicks”, and “Ads impressions” metrics for your paid TikTok traffic.

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Before you begin

Important: Google Analytics standardizes currency handling for imported campaign data that includes cost. All financial data pulled from Tiktok will be automatically converted to ensure accurate aggregation across your data, even if your property currency settings change.

• Tiktok setup: You need to have at least the Analyst role for TikTok Ads.
• Analytics roles: Have at least an Editor role in the Google Analytics property.

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Import campaign data from TikTok Ads

Important: TikTok Campaign Data Import sources created using this guide will attempt to pull at least 24 months of historical TikTok Ads data into your Analytics property. Using this feature alongside previously uploaded manual cost import datasets can lead to duplicated data and inaccurate reports, as Analytics does not attempt to de-duplicate information between these 2 methods. If you have existing TikTok campaign data that would overlap, delete those prior datasets before proceeding with this feature.

Follow these steps to import campaign-level metrics like cost, clicks, and impressions from your TikTok Ads account.

Prerequisites

Make sure the following URL parameters are included in the destination URLs for your ads in TikTok:

• utm_source (required)
• utm_medium (required)
• utm_campaign (optional, but highly recommended)
• utm_id (optional, but highly recommended)

Note: All of your paid TikTok traffic should be tagged with a single unique value for utm_source and a single unique value for utm_medium. When creating a TikTok Campaign Data Import configuration through this flow, the values entered for "Campaign Source" and "Campaign Medium" must exactly match these utm_source and utm_medium values. For example, if all of your TikTok paid traffic is tagged with utm_source=tiktok and utm_medium=paid, then you would enter "tiktok" in the "Campaign source" field and "paid" in the "Campaign medium" field.

Step 1 of 4: Create a new import source

1. In Admin, under “Data collection and modification”, click Data import.
   Note: The previous link opens to the last Analytics property you accessed. You can change the property using the property selector. You must be an Editor or above at the property level to successfully start the import process.
2. Click Create import source.
3. Enter a name for your import source.
4. Select Campaign data as the data type.
5. Under “Upload data for import”, select TikTok as the import source.
6. Click Next.

Step 2 of 4: Set up connection

1. In the “Set up connection” screen, click Connect to link TikTok as your import source.
2. Sign in to TikTok Ads by entering your TikTok user credentials in the pop-up window.
3. Click Log in.

Step 3 of 4: Configure the data

1. Select the TikTok “Business” and “Ad account” which manages the TikTok advertising data that you intend to pull into your Analytics property.
2. Provide “Campaign source” and “Campaign medium” values corresponding to the utm_source and utm_medium parameter values included in the destination URLs of your TikTok ads. Learn more how to locate parameters in TikTok Ads.
   Note: Values added for "Campaign source" and "Campaign medium" must align with the utm_source and utm_medium parameter values that you specified on your destination URLs for TikTok Ads campaigns.
3. Click Next. Fields will be automatically mapped for you in the next step.

Step 4 of 4: Review your connection and import

1. Review all of the fields to make sure that the fields that you want to import are included. You can modify your import source name, import schedule, and any filters that you applied.
2. Click Finish.
3. You’ll get confirmation that your import source has been created.
4. Click Done.

Imports can take up to 30 minutes to complete and up to 24 hours for the data to be available in reports. You can also view the values of previously created connectors via the Data Import table or its details window.

Note: After a connector is created, you won’t be able to modify configuration settings relevant to data pulling such as Ad Account, Source, and Medium. To change these parameters, you must delete the older connector and create a new one.

Locate parameters in TikTok Ads

1. Log in to your TikTok Ads account.
2. For each ad, check whether utm_source, utm_medium, utm_campaign, and utm_id are specified in the destination URL.

You’ll need these parameters to import campaign data from your TikTok Ads account